Question : 71.Which of the following true about fragmented retail systems? A. The : 1299508

 

71.Which of the following is true about fragmented retail systems?  

A. The more fragmented the retail system, the more economical it is for a firm to make contact with each individual retailer.

B. Countries with fragmented retail systems tend to have short channels of distribution.

C. A relatively small sales force is required to deal with a fragmented retail sector.

D. It makes economic sense for the firm to sell to the wholesalers and the wholesalers to deal with the retailers.

E. The sales orders generated from each sales call is more than that in a concentrated retail system.

72.Which of the following is a characteristic of fragmented retail systems?  

A. Long channels of distribution

B. Single-layer distribution systems

C. Lower sales call to sales order ratio

D. Relatively smaller sales force compared to concentrated retail systems

E. Promotion of direct interaction between retailers and firms

73.When the retail sector is very concentrated:  

A. it is more expensive for a firm to make contact with each individual retailer.

B. it makes sense for a firm to deal directly with retailers, cutting out wholesalers.

C. a relatively large sales force is required to deal with the retail sector.

D. the channels of distribution tend to be long.

E. the growth of wholesalers is promoted.

74.When the retail sector is very concentrated:  

A. it is more expensive for the firm to make contact with each individual retailer.

B. it makes sense for a firm to deal with wholesalers instead of retailers.

C. a relatively large sales force is required to deal with the retail sector.

D. there are long channels of distribution.

E. the orders generated from each sales call can be large.

75.Which of the following factors helps a firm shorten channel length?  

A. The entry of large discount superstores

B. A firm’s insistence on dealing with wholesalers instead of retailers

C. Fragmentation of a retail system

D. A small sales force

E. Smaller sales orders generated from sales calls

76.A(n) _____ distribution channel is one that is difficult for outsiders to access.  

A. exclusive

B. intensive

C. selective

D. concentrated

E. fragmented

77.Which of the following is true of distribution channel exclusivity?  

A. In Japan, relationships among manufacturers, wholesalers, and retailers often go back decade.

B. Japan’s distribution system is often held up as one of the least exclusive systems.

C. An exclusive distribution channel refers to a channel that outsiders find convenient to access.

D. Retailers tend to prefer to carry the products of emerging firms rather than established firms.

E. The exclusivity of a distribution system is similar across most countries of the world.

78._____ refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses.  

A. Channel exclusivity

B. Channel quality

C. Channel length

D. Channel dominance

E. Channel concentration

79.Which of the following is true about channel quality?  

A. The quality of retailers is variable in developed nations.

B. The quality of retailers is variable in emerging markets and less developed nations.

C. Chanel quality refers to a measure of the number of intermediaries between the manufacturer and the consumer.

D. An international business cannot establish its own distribution channel when the existing channel quality is poor.

E. The lack of a high-quality channel does not impede market entry.

80.Which of the following is a factor that determines the optimal distribution strategy?  

A. Communication strategy

B. Country of origin effects

C. Channel quality

D. Noise levels

E. Source effects

 

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