Question : 51) An important managerial task in global marketing learning to : 1353254

51) An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired. The way a company addresses this task is a reflection of the company’s:

A) market penetration.

B) market diversification.

C) global marketing strategy.

D) product development.

E) product standardization.

52) One of the dimensions of global marketing strategy which pertains to marketing management is:

A) concentration of market penetration.

B) coordination of market diversification.

C) integration of competitive moves.

D) coordination of product development.

E) product standardization.

53) Statements that illustrate the success of global marketing include all of the following except:

A) the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix.

B) Apple is synonymous with cutting-edge innovation and high-tech design.

C) Italy’s Benetton utilizes marketing as a knee-jerk reaction to world marketing needs.

D) the backbone of Caterpillar’s global success is its network of dealers.

E) Germany’s reputation for engineering and manufacturing provides a competitive advantage.

54) McDonald’s serves McAloo Tikki Burger in India, McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of:

A) a combination of global and local marketing mix elements.

B) a reflection of failure of U.S. menu items in those countries.

C) a deviation from successful marketing practices.

D) a replacement of standard menu names with fancy names.

E) a selection of menu items that can be sold eventually in U.S. markets.

55) All of the following correctly states McDonald’s approach to standardization and adaptation of the marketing mix except:

A) McDonald’s standardizes some product elements and adapts others.

B) McDonald’s standardizes some place elements and adapts others.

C) McDonald’s standardizes some promotion elements and adapts others.

D) McDonald’s standardizes some price elements and adapts others.

E) McDonald’s standardizes all product elements.

56) Examples of effective global marketing by McDonald’s include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?

A) It serves McAloo tikki potato burger in India.

B) It uses the advertising slogan “I’m lovin’ it.”

C) It operates themed dining cars on the Swiss national rail system.

D) It has home delivery service in India.

E) It has slang nicknames such as MakDo in Philippines and McDo in France.

57) Uniqlo, a division of Japan’s Fast Retail, operates about 850 stores in Japan and currently has six stores in the United States. Their plans call for a total of 200 U.S. stores by 2020. The fulfillment of their plan will depend on:

A) industry conditions.

B) sources of competitive advantage.

C) the condition of the apparel market worldwide.

D) the demand in Japan for U.S. style garments.

E) all of the above

58) Measured by national income, the United States represents the world’s largest single market for goods and services. Roughly what percentage of world income is found outside the United States?

A) 25%

B) 50%

C) 75%

D) 95%

E) 35%

59) Even though Germany is the largest single-country market in Europe, what percent of the world market potential for German companies is outside Germany?

A) 40%

B) 55%

C) 74%

D) 94%

E) 85%

60) According to the Fortune global 500 companies for 2012, the largest corporation based on revenue is:

A) Exxon Corporation.

B) Toyota Motors.

C) Royal Dutch Shell.

D) General Electric.

E) Walmart stores.