Strategic alignment | Education homework help

Supporting Lectures:

Review the following lectures:

Strategic Alignment

The project assignment provides a forum for analyzing and evaluating relevant topics of this week on the basis of the course competencies covered.

Introduction:

Healthcare leaders will be faced with opportunities, more than ever, to strategically align their marketing initiatives. This is a result of entrants in the market—increasing competition, healthcare services and medical interventions growing scarce, and heightened scrutiny to change unhealthy behaviors. As a result, unique strategic initiatives for demarketing, a germinal concept originally introduced by Kotler and Levy (1971), is expected to resurface.

In this assignment, you will analyze the concept of demarketing and its implications in the healthcare field. Likewise, you will select one demarketing initiative and elaborate on its potential implications for success.

Please review the following and using specific information, from these resources, your course resource, and additional research, address the tasks posed below:

Tasks:

  • Define demarketing and discuss its implications in healthcare.
  • Discuss the three primary concepts of demarketing.
  • Mention when healthcare organizations face opportunities to utilize demarketing strategies.
  • Mention some demarketing tactics are commonly used by healthcare organizations. How do these organizations reduce the total demand and the selective demand?
  • Discuss the specific dangers associated with the demarketing approach in the healthcare market.
  • Select one of the following topics and elaborate on potential demarketing opportunities relevant to current market trends. Be sure to address the current demand for demarketing your selection and its relevance to the healthcare community.
    • Government demarketing on the United States welfare state (i.e., Medicaid, Medicare, CHIP, Social Security, etc.)
    • Health risk demarketing on consumer smoking
    • Place demarketing on institutional long-term care facilities

Resources:

From the South University Online Library, read the following articles:

Reference:

Kotler, P., & Levy, S. J. (1971). Demarketing, yes, demarketing. Harvard Business Review, 79, 74–80.

From the Internet, review the following:

  • Farquhar, J. D., & Robson, J. (2017). Selective demarketing. Marketing Theory, 17(2), 165–182.
  • Kern, C. L. (2006). Demarketing as a tool for managing visitor demand in national parks: An Australian case study. Retrieved from http://www.canberra.edu.au/researchrepository/file/eaf19c35-61ce-3f80-1e16-fce424112f75/1/full_text.pdf

To support your work, use your course and text readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Submission Details

  • Present your response in a 6- to 8-page Microsoft Word document formatted in APA style.
  • On a separate page, cite all sources using APA format.
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more