Question : 31) Generally speaking, which of the following statements true concerning : 1353397

 

31) Generally speaking, which of the following statements is true concerning product attributes?

A) Tangible product attributes are more important than intangible ones.

B) Intangible product attributes are more important than tangible ones.

C) Both tangible and intangible product attributes are important.

D) Neither tangible nor intangible product attributes are important.

E) A product has more attributes than tangible and intangible ones.

32) Many American car buyers perceived Korean cars as:

A) durable.

B) cheap.

C) reliable.

D) of high quality.

E) good investment.

33) An express warranty is a written guarantee that assures the buyer:

A) that he or she is getting what he or she desired.

B) that he or she will be able to get express response if any defects are found.

C) that he or she is getting what he or she has paid for.

D) that he or she will be able to contact the manufacturer whenever needed.

E) that he or she has limited time for filling out information required by the manufacturer.

34) Packaging is an important consideration for products that are shipped to markets worldwide. Which of the following statements related to packaging is not true?

A) Nestlé’s worldwide network of packaging teams gives improvement suggestions on a quarterly basis.

B) Japanese prefer plain soft colors on their packages.

C) The Aquafresh Ultimate tube was designed to stand vertically.

D) Coca-Cola had contour bottles in both glass and plastic versions in many countries.

E) Nestlé asked suppliers to find a glue to make the clicking sound louder when a tube of Smarties brand chocolate candies are unwrapped.

35) Coca-Cola’s distinctive contour bottle, which is sold in many countries, illustrates the point that:

A) the packaging strategies can vary by country and region.

B) the packaging helps in storing large sizes in refrigerators.

C) the packaging strategies do not change by country and region.

D) the packaging appeals only to Asian consumers.

E) the packaging helps in brand identification.

36) The marketers of Corona beer achieved great success in the U.S. market by:

A) retaining the bottle design originally used in Mexico.

B) hiring Hispanic movie stars as endorsers.

C) distributing Corona in returnable bottles.

D) changing the brewing recipe to conform to American palates.

E) having the label in Spanish language.

37) Regulators in different countries have proposed various regulations for product labeling. All of the following statements pertaining to such regulations are true except:

A) mandatory health warnings on tobacco products are required in most countries.

B) the American Automobile Labeling Act clarifies the country of origin as well as the final assembly point.

C) in 2008, the United States enacted a country of origin labeling (COOL) law.

D) the use of terms “light” and “natural” are allowed on labels only in the United States.

E) McDonald’s is posting nutrition information on all food packaging and wrappers in selected markets.

38) Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or package. Which of the following statements is not true regarding the use of color in selected countries?

A) Yellow color on Caterpillar’s earthmoving equipment is acceptable worldwide.

B) Packaging aesthetics are particularly important to the Japanese.

C) White color is associated with death and bad luck in some Asian countries.

D) The red Marlboro color had to be changed in some Asian countries.

E) Chinese consider the red color to be lucky.

39) The American Automobile Labeling Act clarifies all of the following except:

A) country of foreign.

B) final assembly point.

C) the percentages of the major sources of every car and truck.

D) information about car dealer.

E) aesthetic style.

40) As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except:

A) greater loyalty.

B) more vulnerability to marketing actions.

C) less vulnerability to marketing crises.

D) more inelastic consumer response to price increases.

E) more elastic consumer response to price decreases.

 

 

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