Question : 51) Which of the following not one of the levels : 1353399

 

51) Which of the following is not one of the levels in the Asian version of Maslow’s hierarchy?

A) physiological

B) safety

C) affiliation

D) admiration

E) self-actualization

52) Packaging aesthetics are particularly important to the:

A) Indian.

B) Chinese.

C) Japanese.

D) American.

E) Russian.

53) The benefits of strong brands include all of the following except:

A) greater loyalty.

B) less vulnerability to marketing actions.

C) less inelastic consumer response to price increases.

D) more elastic consumer response to price decreases.

E) larger margins.

54) A global product meets the wants and needs of a global market, including the Triad which includes the following countries:

A) Brazil, Russia, and China.

B) Japan, Western Europe, and the United States.

C) China, the United States, and Europe.

D) China, India and Brazil.

E) Japan, China, and Western Europe.

55) Which of the following could hinder the success of products labeled “Made in Bangladesh” or “Made in Thailand” in export markets?

A) negative country-of-origin bias

B) no possible quality/price positioning

C) low acceptance of private brands

D) lack of promotion in global markets

E) high product saturation levels in global markets

56) Intel inside campaign promoting both the Intel Corporation and its Pentium-brand processors in conjunction with advertising for various brands of personal computers is an example of:

A) brand equity.

B) brand symbol.

C) co-branding.

D) brand extension.

E) brand loyalty.

57) Generally speaking, which of the following product categories represents the best potential for extension into international markets without adaptation?

A) companion products

B) food products

C) industrial products

D) intangible products

E) non-alcoholic drinks

58) Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the United States. This is an example of the ________ strategy.

A) product-communications extension

B) product extension-communications adaptation

C) product adaptation-communications extension

D) dual adaptation

E) product invention

59) Targeting the 300 million farmers in India who still use plows harnessed to oxen, John Deere engineers created a line of relatively inexpensive, no-frills tractors. The Deere team then realized that the same equipment could be marketed to hobby farmers and acreage owners in the United States, a segment that they had previously overlooked. This is an example of ________ strategy.

A) product-communications extension

B) product extension-communications adaptation

C) product adaptation-communications extension

D) dual adaptation

E) product invention

60) Prior to 2004, Nokia launched different cell phone products in different countries at different times. Nokia also used different advertising images and messages in different countries. Which approach to the world marketplace was Nokia using?

A) product-communications extension

B) product extension-communications adaptation

C) product adaptation-communications extension

D) product-communication adaptation

E) product invention

 

 

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