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Question 1

Nowadays, a __________ is being appointed by many firms so as to place the marketing function on a more equal footing with the functions performed by other C-level executives.

Select the correct answer

marketing manager

chief information officer

finance manager

chief marketing officer

Question 2

In the context of the value chain, __________ is a primary activity that involves bringing materials into the business.

Select the correct answer

operations

technology development

marketing

inbound logistics

Question 3

Which of the following is a difference between business markets and consumer markets?

Select the correct answer

Suppliers in business markets are often expected to customize their products to suit the requirements of individual business customers, whereas suppliers in consumer markets are seldom expected to do so.

Purchasing decisions in business markets are made by the end user, whereas purchasing decisions in consumer markets are made by a buying committee.

In business markets, the total demand for goods and services is significantly affected by price changes, whereas in consumer markets, the total demand for goods and services is not significantly affected by price changes.

In business markets, buyers usually purchase products through intermediaries, whereas in consumer markets, buyers usually purchase products directly from manufacturers.

Question 4

__________ divides the market into units such as nations, states, regions, cities, or neighborhoods.

Select the correct answer

Geographic segmentation

Demographic segmentation

Psychographic segmentation

Behavioral segmentation

Question 5

______ refers to a marketing strategy in which a firm tries to cater to all customer groups with all the products they might require.

Select the correct answer

Full market coverage

Multiple segment specialization

Single-segment concentration

Individual marketing

Question 6

__________ refers to the activity of designing a company’s product and image so that they occupy a distinctive place in the minds of the target market.

Select the correct answer

Targeting

Segmentation

Positioning

Customization

Question 7

A company that interacts with its customers to get product ideas should:

Select the correct answer

engage the right customers in the right way.

prohibit customers from innovating products without its consent.

focus solely on its lead users.

allow all its customers to participate in the product-design process.

Question 8

In which of the following stages of a product life cycle are profits nonexistent?

Select the correct answer

Decline

Maturity

Growth

 Introduction

Question 9

A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a ________________.

Select the correct answer

theme

pattern

style

trend

Question 10

Which of the following best describes the term product system?

Select the correct answer

It refers to a set of different but related items that operate in a compatible manner.

It is a group of products that perform a similar function and belong to a single product class.

It refers to a set of products available only to high-income consumers.

It is a set of variants that are developed for a single product.

Question 11

Which of the following statements is true of a sharing economy?

Select the correct answer

A sharing economy is primarily the result of two activities, harvesting and divesting.

An organization’s trust and reputation have little role in determining its place in a sharing economy.

Self-policing mechanisms are typically absent in most platforms that form part of a sharing-related business.

In a sharing economy, an individual experiences the benefits of being both a consumer and a producer.

Question 12

__________ is the first step a firm should take while setting the price for a product.

Select the correct answer

Determining demand

Selecting a price method

Estimating cost

Selecting the price objective

Question 13

Entities that assist in the distribution process of a product but neither take title to goods nor engage in the negotiation of purchases or sales are called ________.

Select the correct answer

agents

 facilitators

merchants

jobbers

Question 14

Which of the following statements is true of personal communications channels?

Select the correct answer

Their effectiveness derives from individualized presentation and feedback.

They include public relations, advertising, and sales promotions.

They are often less effective than mass communication channels.

Their influence on purchase decisions is significant when products are purchased frequently.

Question 15

__________ seeks to create brand awareness among consumers and communicate to them about new products or new features of existing products.

Select the correct answer

Informative advertising

Persuasive advertising

Reminder advertising

Reinforcement advertising

Question 16

When marketers combine an existing brand with a new brand, the product is called a ________.

Select the correct answer

family brand

master brand

 sub-brand

parent brand

Question 17

____________ is the process of maximizing customer loyalty by cautiously handling detailed information about customers and all customer touch points.

Select the correct answer

Customer relationship management

Product modification

Enterprise resource planning

Customer cloning

Question 18

The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose?​

Select the correct answer

Shareholder value

Customer awareness

Market share

Perceived quality

Question 19

Which of the following measures reflects the short-term results of a firm’s marketing efforts?​

Select the correct answer

Perceived quality

Market share

Customer awareness

Sales turnover

Question 20

__________ refers to the capacity to satisfy humanity’s needs without harming future generations.​

Select the correct answer

Durability

Accountability

 Sustainability

Profitability

Question 21

The __________ encompasses the actors engaged in producing, distributing, and promoting a product or a service.​

Select the correct answer

task environment

demographic environment

natural environment

legal environment

Question 22

The __________ refers to the core business process in which an organization researches, develops, and introduces novel, high-quality products quickly and within the firm’s budget.​

Select the correct answer

customer relationship management process

customer acquisition process

new-offering realization process

fulfillment management process

Question 23

Business markets differ from consumer markets in that:​

Select the correct answers

​in business markets, a marketer typically deals with several smaller buyers.

​the total demand for many goods and services in business markets is elastic.

​in business markets, purchasing is often executed through intermediaries.

​buying decisions in business markets are subject to multiple influences.

Question 24

Fashion Vista Designers, a firm that sells designer clothes, has outlets in four countries. In each country, it offers clothes that suit the climatic conditions of the country and match the cultural sensibilities of the local population. The marketing department of Fashion Vista often releases advertisements that show regional celebrities endorsing the company’s products. In this scenario, which of the following types of market segmentation does Fashion Vista employ?​

Select the correct answer

Geographic segmentation

Demographic segmentation

Psychographic segmentation

Behavioral segmentation

Question 25

A firm should use undifferentiated marketing to promote its products when:​

Select the correct answer

it wants to appeal to multiple market segments.

it wants to customize its products for each consumer.

the market shows several natural segments.

all consumers have roughly the same wants and preferences.

Question 26

A customer-focused __________ presents a strong, convincing reason why the target market should purchase a product or service.​

Select the correct answer

value network

project objective

value proposition

mission statement

Question 27

__________ is one of the methods used to develop ideas for a new product in which each feature of an existing product is noted and modified.​

Select the correct answer

Attribute listing

Morphological analysis

Mind mapping

Reverse-assumption analysis

Question 28

__________ is a period in a typical product life cycle characterized by rapid market acceptance and significant profit improvement.​

Select the correct answer

Introduction

Growth

Decline

Maturity

Question 29

Which of the following statements is true of fads?

Select the correct answer

They have a long acceptance cycle. 

They tend to win over only a limited following.

They usually satisfy a strong customer need.

They last for several generations.

Question 30

The width of a company’s product mix refers to:​

Select the correct answer

​the total number of items in the product mix.

​the number of variants offered for each product in a product line.

​the number of different product lines carried by the company.

the extent to which the different product lines in the mix are related in terms of end use.MKT571 Final Exam SCORE 100 PERCENT

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July 1, 2023
    

Psychology is changing. The way we conduct evaluations, administer tests, and the way we provide treatment are all undergoing change. Technological advances in neurology, physiology, and genetics have changed our ability to evaluate, treat, do research, and teach about the field of psychology. More to the point, how we administer psychological tests has been greatly affected by technology. Computers have taken on an expanded role in administration, scoring, and interpretation of psychological tests. They also help us reach more people—people who might not otherwise receive the services they need. These all sound good, but there are cautions about the changes that will be required. In this unit, we will discuss technology and the future of testing; and both positive and negative aspects will be addressed.

 

TOGGLE DRAWERHIDE FULL INTRODUCTION

 

What Technology Means

 

The first paragraph began with a list of some technological advances that are affecting, and will continue to affect, psychology. To give you a better idea of what we mean by technology, we can look at cognitive-behavioral assessment. Cognitive-behavioral assessments are based on principles of behavior modification. Exhibited behaviors are not only symptoms of an underlying problem, as traditional assessments see them. In cognitive-behavioral assessment, the behaviors are the problem. For example, if a person shows anxiety, the anxiety is treated. However, anxiety can cause, or be caused by, many physiological symptoms (such as high blood pressure or muscle tension). This is where cognitive-behavioral assessment has opened up the area of testing and treatment. Through technology, biofeedback instruments have been developed that can measure the body's response to stimuli. This can be measured and then treated. More accurate biofeedback instruments continue to be developed as we learn more about psychophysiology, the relationship between psychological and physiological processes. Computers have made it possible to measure, evaluate, and treat individuals using these and similar techniques.

 

Computers, the Internet, and Testing

 

Psychological testing increasingly makes use of computers and the Internet. Computers have been a great help in understanding the mathematical and logical models of psychometric theories used in the development of tests, and of their psychometric properties. Computers allow us to get more done and eliminate scoring errors. In addition, we are better able to reduce test bias. The Internet allows us to reach people who otherwise would not receive services, as well as administer larger numbers of surveys, questionnaires, and other online tests. These strengths can certainly benefit many people, but testing is more than just entering data. Computerized testing also eliminates our ability to observe test behavior, and it can even create test anxiety in people who are not familiar with computers. There are also ethical and legal issues which must be considered. These are addressed in your textbook.

 

Testing on the Internet is often less expensive, and publishers can more easily revise an Internet test than a traditional hard-copy test. Test administrators can find tests of any kind and evaluate their quality much more quickly. As technology becomes more advanced, so does psychological practice. Throughout this course, we have mentioned the relationship between psychological testing and areas such as neurology, chemistry, and genetics. Computers play a large role in all of these, and that role will continue to grow. They help run clinical practices more efficiently, and have changed the possibilities in psychological testing. However, there are strengths and weaknesses to everything, and we must be aware of them. Technology can do quite a bit, but it is not a panacea.

 

Continuing Toward the Future or Back to the Future? Trends in Psychological Testing

 

The following will continue to be important trends:

 

Testing instruments continue to become more precise, so testing in the school setting will become more sophisticated and realistic as the relationship between teaching and learning becomes better understood.

Greater use of technology will increase our accountability. It can be safely assumed that the use of technology will increase in the development, administration, scoring, and interpretation of psychological tests.

Technology will also continue to improve the reporting of results, which will be woven into people's overall treatments, along with the reports of other specialties.

Technological advances will continue to raise questions and concerns about the effect of computerized testing. For example, relationships have always been important in therapy. While testing is not therapy, our interactions with the people we test can affect their performance. For example, when testing children, we can do much to reduce test anxiety and increase motivation prior to starting a test. Whether that might be done, or even need to be done, for people participating in online testing is another question.

Psychological testing will change, not only with technology, but also with social and legal changes. However, technology will not change everything we do in the future. We must always use tests and the information they provide professionally and ethically; just as we do today.

 

OBJECTIVES

 

To successfully complete this learning unit, you will be expected to: Identify the differences between cognitive-behavioral assessment and traditional assessment procedures.

Analyze the impact that computers and other technological advances have had on the development, administration, uses, techniques, and applications of psychological testing.

Readings

Read the following in your Psychological Testing: Principles, Applications, and Issues text:

 

Chapter 15 "Computers and Basic Psychological Science in Testing," pages 411–440.

Chapter 21 "Ethics and the Future of Psychological Testing," pages 609–628.

Read the following from the Capella Library:

 

Scheu, I. E., & Lawrence, T. (2013). Considerations of translating psychological tests into digital mediums: A case study. Journal of Educational Computing Research, 49(2), 133–154.

Nicholson, I, R. (2011). New technology, old issues: Demonstrating the relevance of the Canadian Code of Ethics for Psychologists to the ever-sharper cutting edge of technology. Canadian Psychology, 52(3), 215–224.

Access the American Psychological Association's Ethical Principles of Psychologists and Code of Conduct in preparation for the second discussion in this unit, Technological Advancements and Ethical Dilemmas.

 

This is a two part paper:

 

(1)Cognitive-Behavioral Assessment and Treatment

Imagine you are a cognitive-behavioral therapist at a university counseling center. Your first appointment is with Lisa. You only have a few minutes to review the case summary and you need to look over the critical events journal you asked Lisa to keep. After reading the case summary and journal you will respond to these related questions.

 

Describe differences between:

A traditional approach to assessment and a cognitive-behavioral assessment approach.

A traditional approach to treatment and a cognitive-behavioral treatment approach.

As a cognitive-behavioral therapist, how will you conceptualize Lisa's presenting problem? (Remember, cognitive-behavioral assessment approaches view situation-specific behavioral excesses or deficits as the focus of treatment rather than as a symptom of an underlying problem. While her low self-esteem is a factor, it is Lisa's thoughts and behaviors that are the main focus.)

By analyzing the Lisa's thoughts and self-statements preceding the problematic behavior in her critical events journal:

What patterns or themes can you find?

What seem to be risk factors or triggers for the occurrence of the problematic behavior or critical event?

Identify any patterns or themes in the circumstances or thoughts that follow the problematic behavior or critical event.

Based on your assessment, what seems to maintain or reinforce the problematic behavior or critical event?

Describe at least one cognitive-behavioral intervention that follows directly from your assessment of Lisa. How will you measure whether the intervention was successful?

 

(2)Technological Advancements and Ethical Dilemmas

Throughout this course, psychological tests have been seen as valuable professional tools that can have positive and negative aspects. Test construction, standardization, and psychometric properties can all affect the usefulness of psychological tests. However, tests are just tools that psychologists use. Possibly more important is how tests are used and interpreted. Current trends, such as Internet and computer testing, and physiological and neurological measures all show promise. While new procedures and trends can create many theoretical questions, it is the American Psychological Association's Ethical Principles of Psychologists and Code of Conduct that is woven throughout everything psychologists do.

 

In order to participate in this discussion, please access the APA's Ethical Principles of Psychologists and Code of Conduct. Two relevant general principles are Principle A: Beneficence and Nonmaleficence, and Principle C: Integrity. These principles apply to testing as well as to other activities performed by psychologists. After you review these two ethical principles, complete the following:

 

Write a statement that describes the meaning of each principle as it relates to psychological testing.

Identify a specific behavior exemplifying good practice and a specific behavior exemplifying poor practice with regard testing for each principle.

What guidance can the Ethical Principles of Psychologists and Code of Conduct give you as technology and other advances create ethical dilemmas in the area of psychological testing?

default image
July 1, 2023
    

Psychology is changing. The way we conduct evaluations, administer tests, and the way we provide treatment are all undergoing change. Technological advances in neurology, physiology, and genetics have changed our ability to evaluate, treat, do research, and teach about the field of psychology. More to the point, how we administer psychological tests has been greatly affected by technology. Computers have taken on an expanded role in administration, scoring, and interpretation of psychological tests. They also help us reach more people—people who might not otherwise receive the services they need. These all sound good, but there are cautions about the changes that will be required. In this unit, we will discuss technology and the future of testing; and both positive and negative aspects will be addressed.

 

TOGGLE DRAWERHIDE FULL INTRODUCTION

 

What Technology Means

 

The first paragraph began with a list of some technological advances that are affecting, and will continue to affect, psychology. To give you a better idea of what we mean by technology, we can look at cognitive-behavioral assessment. Cognitive-behavioral assessments are based on principles of behavior modification. Exhibited behaviors are not only symptoms of an underlying problem, as traditional assessments see them. In cognitive-behavioral assessment, the behaviors are the problem. For example, if a person shows anxiety, the anxiety is treated. However, anxiety can cause, or be caused by, many physiological symptoms (such as high blood pressure or muscle tension). This is where cognitive-behavioral assessment has opened up the area of testing and treatment. Through technology, biofeedback instruments have been developed that can measure the body's response to stimuli. This can be measured and then treated. More accurate biofeedback instruments continue to be developed as we learn more about psychophysiology, the relationship between psychological and physiological processes. Computers have made it possible to measure, evaluate, and treat individuals using these and similar techniques.

 

Computers, the Internet, and Testing

 

Psychological testing increasingly makes use of computers and the Internet. Computers have been a great help in understanding the mathematical and logical models of psychometric theories used in the development of tests, and of their psychometric properties. Computers allow us to get more done and eliminate scoring errors. In addition, we are better able to reduce test bias. The Internet allows us to reach people who otherwise would not receive services, as well as administer larger numbers of surveys, questionnaires, and other online tests. These strengths can certainly benefit many people, but testing is more than just entering data. Computerized testing also eliminates our ability to observe test behavior, and it can even create test anxiety in people who are not familiar with computers. There are also ethical and legal issues which must be considered. These are addressed in your textbook.

 

Testing on the Internet is often less expensive, and publishers can more easily revise an Internet test than a traditional hard-copy test. Test administrators can find tests of any kind and evaluate their quality much more quickly. As technology becomes more advanced, so does psychological practice. Throughout this course, we have mentioned the relationship between psychological testing and areas such as neurology, chemistry, and genetics. Computers play a large role in all of these, and that role will continue to grow. They help run clinical practices more efficiently, and have changed the possibilities in psychological testing. However, there are strengths and weaknesses to everything, and we must be aware of them. Technology can do quite a bit, but it is not a panacea.

 

Continuing Toward the Future or Back to the Future? Trends in Psychological Testing

 

The following will continue to be important trends:

 

Testing instruments continue to become more precise, so testing in the school setting will become more sophisticated and realistic as the relationship between teaching and learning becomes better understood.

Greater use of technology will increase our accountability. It can be safely assumed that the use of technology will increase in the development, administration, scoring, and interpretation of psychological tests.

Technology will also continue to improve the reporting of results, which will be woven into people's overall treatments, along with the reports of other specialties.

Technological advances will continue to raise questions and concerns about the effect of computerized testing. For example, relationships have always been important in therapy. While testing is not therapy, our interactions with the people we test can affect their performance. For example, when testing children, we can do much to reduce test anxiety and increase motivation prior to starting a test. Whether that might be done, or even need to be done, for people participating in online testing is another question.

Psychological testing will change, not only with technology, but also with social and legal changes. However, technology will not change everything we do in the future. We must always use tests and the information they provide professionally and ethically; just as we do today.

 

OBJECTIVES

 

To successfully complete this learning unit, you will be expected to: Identify the differences between cognitive-behavioral assessment and traditional assessment procedures.

Analyze the impact that computers and other technological advances have had on the development, administration, uses, techniques, and applications of psychological testing.

Readings

Read the following in your Psychological Testing: Principles, Applications, and Issues text:

 

Chapter 15 "Computers and Basic Psychological Science in Testing," pages 411–440.

Chapter 21 "Ethics and the Future of Psychological Testing," pages 609–628.

Read the following from the Capella Library:

 

Scheu, I. E., & Lawrence, T. (2013). Considerations of translating psychological tests into digital mediums: A case study. Journal of Educational Computing Research, 49(2), 133–154.

Nicholson, I, R. (2011). New technology, old issues: Demonstrating the relevance of the Canadian Code of Ethics for Psychologists to the ever-sharper cutting edge of technology. Canadian Psychology, 52(3), 215–224.

Access the American Psychological Association's Ethical Principles of Psychologists and Code of Conduct in preparation for the second discussion in this unit, Technological Advancements and Ethical Dilemmas.

 

This is a two part paper:

 

(1)Cognitive-Behavioral Assessment and Treatment

Imagine you are a cognitive-behavioral therapist at a university counseling center. Your first appointment is with Lisa. You only have a few minutes to review the case summary and you need to look over the critical events journal you asked Lisa to keep. After reading the case summary and journal you will respond to these related questions.

 

Describe differences between:

A traditional approach to assessment and a cognitive-behavioral assessment approach.

A traditional approach to treatment and a cognitive-behavioral treatment approach.

As a cognitive-behavioral therapist, how will you conceptualize Lisa's presenting problem? (Remember, cognitive-behavioral assessment approaches view situation-specific behavioral excesses or deficits as the focus of treatment rather than as a symptom of an underlying problem. While her low self-esteem is a factor, it is Lisa's thoughts and behaviors that are the main focus.)

By analyzing the Lisa's thoughts and self-statements preceding the problematic behavior in her critical events journal:

What patterns or themes can you find?

What seem to be risk factors or triggers for the occurrence of the problematic behavior or critical event?

Identify any patterns or themes in the circumstances or thoughts that follow the problematic behavior or critical event.

Based on your assessment, what seems to maintain or reinforce the problematic behavior or critical event?

Describe at least one cognitive-behavioral intervention that follows directly from your assessment of Lisa. How will you measure whether the intervention was successful?

 

(2)Technological Advancements and Ethical Dilemmas

Throughout this course, psychological tests have been seen as valuable professional tools that can have positive and negative aspects. Test construction, standardization, and psychometric properties can all affect the usefulness of psychological tests. However, tests are just tools that psychologists use. Possibly more important is how tests are used and interpreted. Current trends, such as Internet and computer testing, and physiological and neurological measures all show promise. While new procedures and trends can create many theoretical questions, it is the American Psychological Association's Ethical Principles of Psychologists and Code of Conduct that is woven throughout everything psychologists do.

 

In order to participate in this discussion, please access the APA's Ethical Principles of Psychologists and Code of Conduct. Two relevant general principles are Principle A: Beneficence and Nonmaleficence, and Principle C: Integrity. These principles apply to testing as well as to other activities performed by psychologists. After you review these two ethical principles, complete the following:

 

Write a statement that describes the meaning of each principle as it relates to psychological testing.

Identify a specific behavior exemplifying good practice and a specific behavior exemplifying poor practice with regard testing for each principle.

What guidance can the Ethical Principles of Psychologists and Code of Conduct give you as technology and other advances create ethical dilemmas in the area of psychological testing?

default image
July 1, 2023
    

Psychology is changing. The way we conduct evaluations, administer tests, and the way we provide treatment are all undergoing change. Technological advances in neurology, physiology, and genetics have changed our ability to evaluate, treat, do research, and teach about the field of psychology. More to the point, how we administer psychological tests has been greatly affected by technology. Computers have taken on an expanded role in administration, scoring, and interpretation of psychological tests. They also help us reach more people—people who might not otherwise receive the services they need. These all sound good, but there are cautions about the changes that will be required. In this unit, we will discuss technology and the future of testing; and both positive and negative aspects will be addressed.

 

TOGGLE DRAWERHIDE FULL INTRODUCTION

 

What Technology Means

 

The first paragraph began with a list of some technological advances that are affecting, and will continue to affect, psychology. To give you a better idea of what we mean by technology, we can look at cognitive-behavioral assessment. Cognitive-behavioral assessments are based on principles of behavior modification. Exhibited behaviors are not only symptoms of an underlying problem, as traditional assessments see them. In cognitive-behavioral assessment, the behaviors are the problem. For example, if a person shows anxiety, the anxiety is treated. However, anxiety can cause, or be caused by, many physiological symptoms (such as high blood pressure or muscle tension). This is where cognitive-behavioral assessment has opened up the area of testing and treatment. Through technology, biofeedback instruments have been developed that can measure the body's response to stimuli. This can be measured and then treated. More accurate biofeedback instruments continue to be developed as we learn more about psychophysiology, the relationship between psychological and physiological processes. Computers have made it possible to measure, evaluate, and treat individuals using these and similar techniques.

 

Computers, the Internet, and Testing

 

Psychological testing increasingly makes use of computers and the Internet. Computers have been a great help in understanding the mathematical and logical models of psychometric theories used in the development of tests, and of their psychometric properties. Computers allow us to get more done and eliminate scoring errors. In addition, we are better able to reduce test bias. The Internet allows us to reach people who otherwise would not receive services, as well as administer larger numbers of surveys, questionnaires, and other online tests. These strengths can certainly benefit many people, but testing is more than just entering data. Computerized testing also eliminates our ability to observe test behavior, and it can even create test anxiety in people who are not familiar with computers. There are also ethical and legal issues which must be considered. These are addressed in your textbook.

 

Testing on the Internet is often less expensive, and publishers can more easily revise an Internet test than a traditional hard-copy test. Test administrators can find tests of any kind and evaluate their quality much more quickly. As technology becomes more advanced, so does psychological practice. Throughout this course, we have mentioned the relationship between psychological testing and areas such as neurology, chemistry, and genetics. Computers play a large role in all of these, and that role will continue to grow. They help run clinical practices more efficiently, and have changed the possibilities in psychological testing. However, there are strengths and weaknesses to everything, and we must be aware of them. Technology can do quite a bit, but it is not a panacea.

 

Continuing Toward the Future or Back to the Future? Trends in Psychological Testing

 

The following will continue to be important trends:

 

Testing instruments continue to become more precise, so testing in the school setting will become more sophisticated and realistic as the relationship between teaching and learning becomes better understood.

Greater use of technology will increase our accountability. It can be safely assumed that the use of technology will increase in the development, administration, scoring, and interpretation of psychological tests.

Technology will also continue to improve the reporting of results, which will be woven into people's overall treatments, along with the reports of other specialties.

Technological advances will continue to raise questions and concerns about the effect of computerized testing. For example, relationships have always been important in therapy. While testing is not therapy, our interactions with the people we test can affect their performance. For example, when testing children, we can do much to reduce test anxiety and increase motivation prior to starting a test. Whether that might be done, or even need to be done, for people participating in online testing is another question.

Psychological testing will change, not only with technology, but also with social and legal changes. However, technology will not change everything we do in the future. We must always use tests and the information they provide professionally and ethically; just as we do today.

 

OBJECTIVES

 

To successfully complete this learning unit, you will be expected to: Identify the differences between cognitive-behavioral assessment and traditional assessment procedures.

Analyze the impact that computers and other technological advances have had on the development, administration, uses, techniques, and applications of psychological testing.

Readings

Read the following in your Psychological Testing: Principles, Applications, and Issues text:

 

Chapter 15 "Computers and Basic Psychological Science in Testing," pages 411–440.

Chapter 21 "Ethics and the Future of Psychological Testing," pages 609–628.

Read the following from the Capella Library:

 

Scheu, I. E., & Lawrence, T. (2013). Considerations of translating psychological tests into digital mediums: A case study. Journal of Educational Computing Research, 49(2), 133–154.

Nicholson, I, R. (2011). New technology, old issues: Demonstrating the relevance of the Canadian Code of Ethics for Psychologists to the ever-sharper cutting edge of technology. Canadian Psychology, 52(3), 215–224.

Access the American Psychological Association's Ethical Principles of Psychologists and Code of Conduct in preparation for the second discussion in this unit, Technological Advancements and Ethical Dilemmas.

 

This is a two part paper:

 

(1)Cognitive-Behavioral Assessment and Treatment

Imagine you are a cognitive-behavioral therapist at a university counseling center. Your first appointment is with Lisa. You only have a few minutes to review the case summary and you need to look over the critical events journal you asked Lisa to keep. After reading the case summary and journal you will respond to these related questions.

 

Describe differences between:

A traditional approach to assessment and a cognitive-behavioral assessment approach.

A traditional approach to treatment and a cognitive-behavioral treatment approach.

As a cognitive-behavioral therapist, how will you conceptualize Lisa's presenting problem? (Remember, cognitive-behavioral assessment approaches view situation-specific behavioral excesses or deficits as the focus of treatment rather than as a symptom of an underlying problem. While her low self-esteem is a factor, it is Lisa's thoughts and behaviors that are the main focus.)

By analyzing the Lisa's thoughts and self-statements preceding the problematic behavior in her critical events journal:

What patterns or themes can you find?

What seem to be risk factors or triggers for the occurrence of the problematic behavior or critical event?

Identify any patterns or themes in the circumstances or thoughts that follow the problematic behavior or critical event.

Based on your assessment, what seems to maintain or reinforce the problematic behavior or critical event?

Describe at least one cognitive-behavioral intervention that follows directly from your assessment of Lisa. How will you measure whether the intervention was successful?

 

(2)Technological Advancements and Ethical Dilemmas

Throughout this course, psychological tests have been seen as valuable professional tools that can have positive and negative aspects. Test construction, standardization, and psychometric properties can all affect the usefulness of psychological tests. However, tests are just tools that psychologists use. Possibly more important is how tests are used and interpreted. Current trends, such as Internet and computer testing, and physiological and neurological measures all show promise. While new procedures and trends can create many theoretical questions, it is the American Psychological Association's Ethical Principles of Psychologists and Code of Conduct that is woven throughout everything psychologists do.

 

In order to participate in this discussion, please access the APA's Ethical Principles of Psychologists and Code of Conduct. Two relevant general principles are Principle A: Beneficence and Nonmaleficence, and Principle C: Integrity. These principles apply to testing as well as to other activities performed by psychologists. After you review these two ethical principles, complete the following:

 

Write a statement that describes the meaning of each principle as it relates to psychological testing.

Identify a specific behavior exemplifying good practice and a specific behavior exemplifying poor practice with regard testing for each principle.

What guidance can the Ethical Principles of Psychologists and Code of Conduct give you as technology and other advances create ethical dilemmas in the area of psychological testing?

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Essay (any type)
August 22, 2022
    

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Customer #32567
Zoology, 8 Pages
Case study
August 22, 2022
    

Completed quickly and followed instructions given. Grammar, spelling, etc. was all good as well. Thank you so much! Will hire in the future.

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Biology (and other Life Sciences), 6 pages
Presentation/PPT
August 22, 2022
    

The work has not been graded but I like the output that was submitted to me. Is it possible for the same prof to do the next assignment I will be submitting? If possible, I will greatly appreciate it.

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Customer #37612
Computer science, 8 pages
Journal article
August 22, 2022
    

My third using this writer and absolutely amazing work! Very punctual and very understanding.

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Customer #34820
Agriculture, 4 pages
Article
August 22, 2022
    

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Customer #17907
Technology, 5 pages
Thesis/Thesis chapter
August 22, 2022
    

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Customer #32146
Economics, 9 pages
Research paper
August 22, 2022
    

It took some time to achieve the product I was looking for, but we eventually got there. I do feel like a lot of hard work was put into this, and it even exceeded the page requirement. I'm pretty pleased overall. I give my thanks.

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Customer #22371
Ecology, 5 pages
Lab Report
August 22, 2022
    

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Customer #13712
Nursing, 6 pages
Outline
August 22, 2022
    

Outstanding job in writing my paper. I am always thrill to receive a well written paper that follows the instructions and the thorough details put into my paper. The quality of this paper is beyond awesome. Thank you so much.

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Customer #267302
IT, Web, 6 pages
Essay (any type)
August 22, 2022
    

Made 100% on both the outline and the paper. Quick turnaround time and my writer responded within 30 min or less. Any edits my instructor needed, my writer was patient and worked diligently to accomplish the task. Would recommend my writer to anyone!

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Customer #14472
International Trade, 8 pages
Essay (any type)
August 5, 2021
    

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customer #13832
Tourism, 3 pages
Annotated Bibliography
August 5, 2021
    

I was sure it can fit in a single page but the next time I will add one more page because I am impressed with your professionalism and quality. Will use many more times till I graduate.

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customer #12008
Management, 7 pages
Essay (any type)
August 5, 2021
    

Simple registration and quality services. I just ordered one paper, and it was good enough to pass the exam. That is what I need the most. Good job.

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customer #16257
Communication, 4 pages
Research Proposal
August 5, 2021
    

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customer #17128
Law, 5 pages
Reflection
August 5, 2021
    

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customer #16528
Public Relations, 7 pages
Essay (any type)
August 5, 2021
    

I am sure on your ability to provide any type of paper I will order. I wish I could develop that skill your writers have to be able to have a flow of ideas and excellent sequencing of thoughts in writing.

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customer #19552
Medicine, 5 pages
Coursework
August 5, 2021
    

I ordered a thesis paper and was satisfied. All the guys were polite and highly professional, even when I wrote to them several times per day. Thanks for your passion!

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customer #20376
Nursing, 6 pages
Discussion Essay
August 5, 2021
    

I turned to the service twice, and my papers always were beyond the expectations. To tell the truth, I was ready to find some grammar errors or something like that. However, everything was neat and tidy.

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customer #18529
Marketing, 1 page
August 5, 2021

My friend recommended Doctor My Essay to me. It is convenient! Now we both turn to the service periodically coz wanna save some time and use it more effectively. I know that while I’m developing my startup, an expert is working on paper. Time management in work!

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Research Paper
August 5, 2021
    

I write all paper works by myself but have some problems with literacy. Actually, I have enormous problems because English is not my native language. However, with proofreading from Doctor My Essay, I can relax and don’t be ashamed of mistakes.

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customer #12924
Business, 7 pages
Argumentative Essay
August 5, 2021
    

Your ability to write concisely is a finding. The paper has a solid argument. It’s clear that the writer understood central claim about the topic. He also presented original ideas to consider.

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customer #19304
Management, 3 pages
Coursework
August 5, 2021
    

That paper got the highest grade in my class and the professor thinks I’m the smartest student. Lol.

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customer #12387
Accounting, 6 pages
Essay (any type)
August 5, 2021
    

I was convinced that paper writing services are the fiction for naive students. But when it came to my research paper that was to be composed in 72 hours, I had no other options. I made the right choice when I ordered it from you!

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customer #12924
Ethics, 4 pages
Business Plan
August 5, 2021
    

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customer #15677
Marketing, 10 pages
Annotated Bibliography
August 5, 2021
    

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customer #11234
Sociology, 9 pages
Research proposal
August 5, 2021
    

I am absolutely satisfied. I am first timer here. Revision was made quickly, and the author met my expectations. Thanks a lot. Paper is phenomenal.

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customer #15327
Economics, 5 pages
Essay (any type)
August 5, 2021
    

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customer #17823
Human Resource Management, 2 pages
Research paper
August 5, 2021
    

It was my first experience in online ordering, and I was a bit nervous. However, this was for nothing. I’ve got a high mark!

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customer #12372
Public Relations, 3 pages
Dissertation
August 5, 2021
    

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customer #12376
Journal article, 20 pages
Coursework
August 5, 2021
    

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customer #19266
Political Science, 6 pages
Admission Essay
August 5, 2021
    

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customer #11437
Tourism, 1 page
Discussion Essay
August 5, 2021
    

Thanks to God I found this service! If I didn’t send my research to the teacher on time, he would eat me. I tell you! However, with doctor my essay service, I met the deadline, and I am still alive.

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customer #12692
Philosophy, 5 pages
Report
August 5, 2021
    

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customer #10923
Psychology, 4 pages
Essay (any type)
August 5, 2021
    

If you have problems with time management, just like me, you need to cooperate with Doctor My Essay. Once you registered and made the order, you understand how easier it makes your life! Everything is online: ordering, communication… You can control the process everywhere and be sure that an expert will provide a high-level paper.

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customer #17823
Business, 8 pages

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
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Number of pages
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  • Unlimited revisions
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  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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Money-back guarantee

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Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

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