Unit iv case study | Economics homework help

For this assignment read the case study, “Paychex, Inc.,” on page 251 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

 

1. Describe the core service concept and benefits that Paychex provides to an SMB customer with its payroll outsourcing service.

 

2. Compile a competitive analysis comparing the marketing strategies of Paychex to at least one of its competitors.

 

3. Explain how Paychex markets its services, while applying all four elements of the marketing mix.

 

4. Discuss how the selling process for a service, such as payroll outsourcing, differs from that of a product, such as photocopying equipment. Relate this to all organizational buying complexities, including the long sales cycle, multiple buyers, complex purchase process and the high volume of sales.

 

Your response should be a minimum of three pages, doubled-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.

 

 

 

Course Textbook

 

Hutt, M.D., & Speh, T.W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: South-Western.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more