QUESTION 1

Write a 350 word summary that describes the issue and its impact on the health industry and society as a whole.

 Consider the following:
•What is the article about?
•Does the article provide a national or global perspective about the issue?
•Does the information presented in the article affect you or people you know? Explain.
•Does the article make any claims about possible solutions or responses to the issue?

Format your summary consistent with APA guidelines.

QUESTION 2

Here is your fictional person for your Week 2 Assignment.

Your person is a 60 year old female who has a lot of medical problems. Her name is Agnes and she has been having heart problems for the past 15 years. She is now facing the possibility of deciding on if she needs to have heart catherization or not. She is on several medications that is required for her to take daily in order to keep her heart working, but they are starting to fail.

Use her situation in order to complete the Week 2 Assignment.

Summary:

Agnes- 60 year old

Heart Problems

Possible Heart Catherization

Daily Medications are starting to fail.

QUESTION 3

The two products are My Food Diary and MyNetDiary ..

Suggest a new way to market the products to a different age group (400 words). Include the following:

•Indicate the original age group identified during the first week. Choose another age group to market this product to.
•What media style would be most effective to reach the new audience?
•What strategies would it take to market this product to the new age group?
•Describe what the advertisement would look like.
•Describe some key terms that would be used to market the product.
•What do you think the consumers’ response would be?
•Would a different marketing plan for this product change your opinion about the product?