Principles of marketing 100 mcqs

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Principles of Marketing MCQs

1. All of the following are accurate descriptions of modern marketing EXCEPT which one?

2. Consumer research, product development, communication, distribution, pricing and service are all core __________ activities.

3. Which marketing orientation calls for aggressive promotional efforts and focuses on generating transactions to obtain profitable sales?

4. Which of the following reflects the marketing concept philosophy?

5. Building, keeping, and growing profitable relationships by delivering customer value and satisfaction is called ________.

6. You are an assistant marketing director for a firm in a market with many low-margincustomers. What type of relationship would be most profitable for you to develop with these customers?

7. Which of the following is the total combined customer lifetime values of all a company’s current and potential customers?

8. Jolene’s firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing their future funeral needs, and she must somehow first get their attention. Jolene’s firm most likely practices the ________.

9. The Niketown running club that organizes twice weekly evening runs and follow-upmeetings in the Nike Store is an example of which of the following?

10. A church targeting different demographic groups to increase attendance is an example of

11. Which of the following is NOT a step in the strategic planning process?

12. Which of the following can be a company division, a product line within a division, or sometimes a single product or brand?

13. Which of the following does NOT accurately reflect a problem with the BCG matrix approach?

14. In a basic SWOT analysis the “T” stands for ________.

15. Saturn is “a different kind of company, different kind of a car”; the Hummer is “like nothing else.” Statements such as these reflect a firm’s ________.

16. You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying?

17. A(n) ________ is defined as any group that has an actual or potential interest in, or impact on, an organization’s ability to achieve its objectives

18. Which type of market buys goods and services for further processing or for use in the production process?

19. Of the following diversity segments in the American population, which is currently the largest?

20. Value marketing is the strategy of offering consumers ________.

21. Many firms today use RFID technology to ________.

22. A company or association’s ________ is designed to help guide responses to complex social responsibility issues.

23. Watching the cultural trends of how people view others, observers have noted an increased interest in ________.

24. LandPort Transportation and Omega Warehousing move and store the products your company sells. The two businesses are examples of ________.

25. Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies. Innovations sell its products to ________ markets.

26. With an expected increase in ethnic diversity within the American population, marketers are most likely to place a greater emphasis on which of the following?

27. espite the data glut that marketing managers receive, they are most likely to complain that they lack which of the following?

28. A marketing information system (MIS) consists of people and procedures to assess information needs, ________, and help decision makers analyze and use the information.

29. The real value of a company’s marketing research and information system lies in the _______.

30. ________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization

31. Observational research is best suited for gathering ________ information.

32. What are the two main types of research instruments used to collect primary data?

33. Which of the following is the best advice about creating research questionnaires?

34. You have been asked to locate secondary data for your small organization’s research needs. Which of the following is NOT a common source for this type of research?

35. Nathan Zabalas owns a regional chain of drug stores. Before expanding nationwide, Nathan is conducting marketing research to determine the best options for opening new stores. He plans to start by collecting secondary data. Which of the following is NOT a source of secondary data that Nathan might use?

36. Although more price-conscious than other population segments, ________ consumers tend to be strongly motivated by quality and selection. Brands are important. They seem to enjoy shopping more than other ethnic groups do.

37. ________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday for the Los Angeles Lakers.

38. A ________ consists of the activities people are expected to perform according to the persons around them.

39. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

40. Maslow’s theory is that ________ can be arranged in a hierarchy.

41. People tend to interpret new information in a way that will support what they already believe. This is called ________.

42. ________ describes changes in an individual’s behavior arising from experience.

43. According to one analyst, a Harley-Davidson motorcycle can make you feel like “the toughest, baddest guy on the block.” Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a(n) ________.

44. Bob’s job description had been changed. The rationale for the changes made no sense to Bob when they were explained. Bob continued to perform most of his job duties as usual. He has engaged in ________.

45. An invitation to go skiing for the weekend forced Donna to look at her current wardrobe. She decided she needed a much warmer coat. Donna was in which stage of the purchase decision?

46. Dips in the economy and the instant price comparisons made possible by the internet have both contributed to __________.

47. Another name for systems selling is ________ selling.

48. Which of the following types of factors influencing members of a buying center are typically the most difficult for marketer to assess?

49. Status, empathy, and persuasiveness are all examples of ________ influences on business buyer behavior.

50. B-to-B e-procurement yields many benefits. These include all of the following EXCEPT ________.

51. Sage, Inc., provides food services to schools, hospitals, and nursing homes in the Midwest. Management at Sage is involved in the ________ market.

52. All of the following are difficulties associated with selling to government buyers EXCEPT ________.

53. Most newspapers use ________ so they do not need to rely on only one supplier to provide the tons of paper that they use annually.

54. Which of the following is the most popular method for segmenting markets?

55. When Positive Image, Inc., caters to clothing, cosmetics, and toiletries markets, it is most likely using which type of segmentation?

56. When a business market segment is large or profitable enough to serve, it is termed ________.

57. Mass marketers, such as Target and Venture Stores, often ignore market segment differences and target the whole market with one offer. What is their approach to segmenting?

58. The 55-year-old baby boomers share common needs in music and performers. When a music company decides to serve this group, the group is called a(n) ________.

59. A product’s position is based on important attributes as perceived by ________.

60. Which positioning strategy offers consumers a “good deal” by offering equivalent-quality products or services at a lower price?

61. “Less-for-much-less” positioning involves meeting consumers’ ________.

62. Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the _____________, which addresses the question, “what is the buyer really buying?”

63. Which of the following capital items is NOT considered accessory equipment?

64. In recent years, product safety and environmental responsibility have become major ________ concerns.

65. A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.

66. An alternative to product line stretching is ________, adding more items within the present range of the line.

67. A company can increase its business in four ways. Which is NOT one of these ways?

68. All of the following are methods for developing a differentiated service offer, delivery, or image EXCEPT ________.

69. The total financial value of a brand is estimated through the process of brand ________.

70. A ________ involves the use of a successful brand name to launch new or modified products in a new category.

71. Under what circumstances might it be wise for a company to do little or no test marketing?

72. The team-based new-product development approach uses cross-functional teams that overlap the steps in the process to achieve which of the following goals?

73. ________ is the product life cycle period when sales fall off and profits drop.

74. All of the following are stages in the PLC EXCEPT ________.

75. Mattel’s Barbie is an example of an age-defying product. Barbie, simultaneously timeless and trendy, is in the ________ stage of the PLC.

76. It’s What’s Hip, a chain of 18 music and CD stores, has discovered that carrying a weak product during the decline stage of the PLC can be very costly to a firm, and not just in profit terms. Which one of these is NOT likely to be one of those costs?

77. Price is the only element in the market mix that produces ___________.

78. Walmart is famous for using what important type of value pricing?

79. Costs that do not vary with production or sales level are referred to as ________.

80. With target costing, marketers will first ________ and then ________.

81. A company should set prices that will allow ________ to receive a fair profit.

82. In the case of services, captive product pricing is called ___________ pricing.

83. Companies involved in deciding which items to include in the base price and which to offer as options are engaged in ________ pricing.

84. What type of pricing is being used when a company temporarily prices it product below the list price or even below cost to create buying excitement and urgency?

85. Which of the following is NOT on an effective action that a company can take to combat a competitor’s price cut on a product?

86. Intermediaries play an important role in matching _________.

87. Companies today are placing greater emphasis on ________.

88. __________ logistics controls the movement of products from points of production to cosnumers.

89. Which of the following is the best example of a direct channel?

90. Specialty stores carry __________ with ______ within them.

91. In-store demonstrations, displays, contests and visiting celebrities are examples of _________.

92. Most shopping centers are ________ containing between 5 and 15 stores; they are close and convenient for consumers.

93. ________ are the largest group of wholesalers. The group can be divided into the two broad types of full-service and limited-service.

94. The use of short-term incentives to encourage the purchase or sale of a product or service is called _______.

95. To communicate effectively, a marketing communicator must ________ the consumer’s field of experience.

96. The six buyer-readiness stages include all of the following EXCEPT ________.

97. All of the following are strategies a marketer would use to lead consumers into making the final step toward a purchase EXCEPT which one?

98. An ad for Maybelline age-minimizing makeup in Ladies’ Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, the sender of this message is ________.

99. Mercy University’s initial ads for the school’s new MBA program are most likely intended to create ________.

100. All of the following are the examples of cultural pollution EXCEPT ______.

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July 1, 2023

Question 1 of 38

Which of the following is NOT true of an effective accounting system?

The system must accommodate changes in the business over time.

The system must provide minimal benefits at whatever cost is necessary.

The system must work smoothly with your personnel and organizational structure.

The system has internal controls to help the owner(s) control the business.

Question 2 of 38

Which of the following are characteristics of an effective manual accounting system, but NOT characteristics of an effective computerized accounting system?

Flexibility

Control

Compatibility

All of these features are needed by both accounting systems.

Question 3 of 38

A check was written by a business for $329, but recorded in the cash payments journal as $239. How would this error be included on the bank reconciliation?

A deduction on the book side

An addition on the book side

An addition on the bank side

A deduction on the bank side

Question 4 of 38

Which of the following are internal control procedures commonly used by companies to protect their assets?

a) Mandatory vacations for employees

b) The purchase of fidelity bonds on cashiers

c) Both A and B

d) Neither A nor B

Question 5 of 38

Which of the following is the first step in the purchasing and payment process?

The purchaser receives the inventory and prepares a receiving report.

The purchaser sends a purchase order to the supplier.

The supplier ships the goods and sends an invoice to the purchaser.

The purchaser sends a check to the supplier.

Question 6 of 38

Which of the following items does NOT cause a difference in the bank balance and the book balance on a bank reconciliation?

Deposits in transit

Outstanding checks

Canceled checks

Nonsufficient funds checks

Question 7 of 38

Which of the following describes the internal control procedure "separation of duties?"

Cashiers must not have access to accounting records.

The information system is critical.

External auditors will monitor internal controls.

Pre-number invoices and other documents.

Question 8 of 38

Table 9.1

The following information is from the 2008 records of Armadillo Camera Shop:

Accounts Receivable, December 31, 2008$20,000(debit)

Allowance for uncollectible accounts, December 31, 2008, prior to adjustment600(debit)

Net credit sales for 2008 95,000

Accounts written off as uncollectible during 20087,000

Cash sales during 2008 27,000

Refer to Table 9.1. Uncollectible accounts expense is estimated by the percent-of-sales method. Management estimates that 3% of net credit sales will be uncollectible. Which of the following will be the amount of net accounts receivable after adjustment?

$17,150

$16,550

$17,750

$13,000

Question 9 of 38

Which of the following is the proper accounting treatment for research and development costs?

Research and development costs must be expensed.

Research and development costs must be capitalized and expensed each year to the extent that their value has declined.

Research and development costs must be capitalized and amortized over 70 years or less.

Research and development costs must be capitalized and amortized over 20 years or less.

Question 10 of 38

Which of the following is NOT considered a plant asset?

Building

Land

Equipment

Question 11 of 38

Kelly Petroleum Products owns fully depreciated equipment that was purchased for $26,500. The equipment had an estimated useful life of 8 years and an estimated residual value of $2,500. The equipment was sold for $2,700. Which of the following is the correct entry to record the transaction?

Accumulated depreciation 26,500 Cash 2,700 Gain on sale of equipment 2,700 Equipment 26,500

Accumulated depreciation 24,000 Cash 2,700 Gain on sale of equipment 200 Equipment 26,500

Accumulated depreciation 26,500 Cash 2,700 Equipment 23,800

None of the above

Question 12 of 38

Which of the following would be expensed rather than capitalized?

Oil change and lubrication

Major engine overhaul

Addition to storage capacity

Modification for new use

Question 13 of 38

In which of the following periods should the expense for warranty costs be recorded?

The period when the product is repaired or replaced

The period when cash is collected for the sale of the product

The period when cash is paid to repair or replace the product

The period when the product is sold

Question 14 of 38

A company issues two thousand $1,000 bonds at 98. Which of the following is the entry to record this transaction?

Question 15 of 38

How much cash will be received if a corporation issues $6,000,000 of 10% bonds at 102?

$6,012,000

$6,000,000

$6,120,000

$5,880,000

Question 16 of 38

Which of the following is TRUE of the statement of cash flows?

The statement of cash flows shows where cash came from and how cash was spent.

The statement of cash flows covers a span of time and is dated "Year Ended Month Day, Year".

The statement of cash flows reports why cash increased or decreased during the period.

All of the above are true of the statement of cash flows.

Question 17 of 38

Which of the following statements about the information included on a statement of cash flows is TRUE?

The statement of cash flows contains information about the business's percentage change in each item of revenue and expense.

The statement of cash flows contains information about the differences between net income and additions to retained earnings.

The statement of cash flows contains information about stock splits and stock dividends distributed by the company.

The statement of cash flows contains information about the business's ability to generate positive cash flows in future periods.

Question 18 of 38

Case 17.3

The following is a summary of information presented on the income statement of HR Flowers for December 31, 2007.

Account 20072006

Net sales revenue $487,000100.00%$500,000

Cost of goods sold400,000 82.14% 395,000

Gross profit 157,00032.24%105,000

Selling and general expenses 70,00014.37%50,000

Net income before income tax expense 87,00017.86%55,000

Income tax expense 24,0004.93%16,500

Net income $ 63,00012.94%$ 38,500

Refer to Case 17.3. What would vertical analysis report with respect to 2007 net sales revenue?

Vertical analysis would report a 2.60% decrease in net sales revenue.

Vertical analysis would report cost of goods sold as 79.19% of net sales revenue.

Vertical analysis would report a dividend yield of $8.20.

Vertical analysis would report net sales revenue as the 100% base amount.

Question 19 of 38

Which of the following ratios is a measure of a company's ability to pay liabilities with current assets?

The day's sales in receivables is a measure of a company's ability to pay liabilities with current assets.

The inventory turnover ratio is a measure of a company's ability to pay liabilities with current assets.

The current ratio is a measure of a company's ability to pay liabilities with current assets.

The acid-test ratio is a measure of a company's ability to pay liabilities with current assets.

Question 20 of 38

Case 17.3

The following is a summary of information presented on the income statement of HR Flowers for December 31, 2007.

Account 20072006

Net sales revenue $487,000100.00%$500,000

Cost of goods sold400,000 82.14% 395,000

Gross profit 157,00032.24%105,000

Selling and general expenses 70,00014.37%50,000

Net income before income tax expense 87,00017.86%55,000

Income tax expense 24,0004.93%16,500

Net income $ 63,00012.94%$ 38,500

Refer to Case 17.3. What would vertical analysis report with respect to 2007 income tax expense?

Vertical analysis would report a $7,500 increase income tax expense.

Vertical analysis would report income tax expense as 27.59% of net income before income tax.

Vertical analysis would report income tax expense as 4.93% of net sales revenue.

Vertical analysis would report a 45.45% increase in income tax expense.

Question 21 of 38

Which of the following are purposes of internal control?

One of the purposes of internal control is to encourage employees to follow company policy.

One of the purposes of internal control is to ensure accurate, reliable accounting records.

One of the purposes of internal control is to safeguard the company's assets.

All of the statements above are true.

Question 22 of 38

A company received a bank statement showing a balance of $62,300. Reconciling items were outstanding checks of $1,450 and a deposit in transit of $8,500. What is the company's adjusted bank balance?

$70,850

$72,250

$60,850

$69,350

Question 23 of 38

Lowery Food Market owns refrigeration equipment that cost $10,000 and has accumulated depreciation of $7,400. The company exchanges the equipment for new equipment worth $12,000. In addition to the old equipment, the company pays $10,000 for the new equipment. Which of the following is the correct entry to record the transaction?

Refrigeration equipment 12,000 Accumulated depreciation 7,400 Loss on exchange of equipment 600 Cash 10,000 Refrigeration equipment 10,000

Refrigeration equipment 10,000 Accumulated depreciation 10,000 Gain on exchange of equipment 600 Cash 12,000 Refrigeration equipment 7,400

Refrigeration equipment 12,000 Accumulated depreciation 7,400 Cash 10,000 Refrigeration equipment 9,400

None of the above

Question 24 of 38

Which of the following is the type of account that represents taxes withheld from employees' gross pay?

Asset

Expense

Contra asset

Liability

Question 25 of 38

Which of the following is the correct order of the sections on a statement of cash flows?

The correct order is operating, financing, investing.

The correct order is investing, operating, financing.

The correct order is operating, investing, financing.

The correct order is financing, investing, operating.

Question 26 of 38

Which of the following ratios is a measure of a company's ability to pay all current liabilities if they come due immediately?

The inventory turnover ratio is a measure of a company's ability to pay all current liabilities if they come due immediately.

The day's sales in receivables is a measure of a company's ability to pay all current liabilities if they come due immediately.

The current ratio is a measure of a company's ability to pay all current liabilities if they come due immediately.

The acid-test ratio is a measure of a company's ability to pay all current liabilities if they come due immediately.

Question 27 of 38

Which of the following is the formula to compute the dividend yield?

The formula is (total stockholders' equity − preferred equity) / number of shares of common stock outstanding.

The formula is annual dividend per share of common stock / market price per share of common stock.

The formula is market price per share of common stock / earnings per share.

The formula is (net income − preferred dividends) / number of shares of common stock outstanding.

Question 28 of 38

Which of the following is a method of establishing control over collections of accounts receivable?

Designate an authorized check signer.

Allow no one but the bookkeeper to handle cash.

Set up a petty cash fund.

Establish a bank lock-box system.

Question 29 of 38

Case 16.1

A company uses the indirect method to prepare the statement of cash flows. It presents the following amounts on its December 31, 2007, financial statements.

December 31, 2006December 31, 2007

Accounts receivable $100,000$110,000

Cost of goods sold 560,000

Sales revenue 830,000

Accounts payable* 67,00075,000

Inventory 105,00086,000

Salary payable 10,00013,000

Salary expense 45,00049,000

*Relates solely to the acquisition of inventory

Refer to Case 16.1. What will appear in the operating activities section related to accounts payable?

The increase of $8,000 will be added to net income.

The increase of $8,000 will be subtracted from cost of goods sold.

The increase of $8,000 will be added to cost of goods sold.

The increase of $8,000 will be subtracted from net income.

Question 30 of 38

Failure to record an accrued liability causes a company to:

understate owners' equity.

understate liabilities.

overstate expenses.

overstate assets.

Question 31 of 38

On December 12, the G. Baker Corporation purchases $13,000 of equipment by issuing a 30-day, 9% note payable. The amount of accrued interest on December 31 is:

$63.

$75.

$65.

$70.

Question 32 of 38

The journal entry to record accrued interest on a short-term note payable must include a debit to:

Interest Expense and a credit to Notes Payable.

Interest Expense and a credit to Interest Payable.

Interest Payable and a credit to Notes Payable.

Interest Payable and a credit to Interest Expense.

Question 33 of 38

Kosovo Company has $45 million in long-term debt, payable in annual installments of $15 million. How much of the debt should be reported as current and as long-term liabilities?

Current Liabilities Long-Term Liabilities

$15 million $30 million

Current Liabilities Long-Term Liabilities

$7.5 million$40 million

Current Liabilities Long-Term Liabilities

$0 million $45 million

Current Liabilities Long-Term Liabilities

$45 million $0 million

Question 34 of 38

Which is the preferred method to use when amortizing a bond discount or premium?

Both straight-line and market-interest rate methods of amortization are equally preferable.

Straight-line method of amortization

Market-interest rate method of amortization

Effective interest method of amortization

Question 35 of 38

On a bond's maturity date, its face value will equal the:

maturity value less all interest payments.

maturity value.

maturity value plus all interest payments.

present value of the bonds on its issuance date.

Question 36 of 38

Bonds with a 6% interest rate were issued when the market rate of interest was 7%. This bond was issued at:

face value.

a premium.

a discount.

par value.

Question 37 of 38

Which of the following is not an advantage of forming a corporation, as opposed to organizing as a partnership or proprietorship?

A corporation is a separate legal entity distinct from its owners.

Ease of transferring ownership

Limited liability of stockholders

Limited taxation

Question 38 of 38

The number of stocks outstanding is the same as the number of stocks:

authorized by the board of directors.

currently in the hands of the stockholders.

ready to be sold to shareholders.

issued to the shareholders.

July 1, 2023

Question 1 of 38

Which of the following is NOT true of an effective accounting system?

The system must accommodate changes in the business over time.

The system must provide minimal benefits at whatever cost is necessary.

The system must work smoothly with your personnel and organizational structure.

The system has internal controls to help the owner(s) control the business.

Question 2 of 38

Which of the following are characteristics of an effective manual accounting system, but NOT characteristics of an effective computerized accounting system?

Flexibility

Control

Compatibility

All of these features are needed by both accounting systems.

Question 3 of 38

A check was written by a business for $329, but recorded in the cash payments journal as $239. How would this error be included on the bank reconciliation?

A deduction on the book side

An addition on the book side

An addition on the bank side

A deduction on the bank side

Question 4 of 38

Which of the following are internal control procedures commonly used by companies to protect their assets?

a) Mandatory vacations for employees

b) The purchase of fidelity bonds on cashiers

c) Both A and B

d) Neither A nor B

Question 5 of 38

Which of the following is the first step in the purchasing and payment process?

The purchaser receives the inventory and prepares a receiving report.

The purchaser sends a purchase order to the supplier.

The supplier ships the goods and sends an invoice to the purchaser.

The purchaser sends a check to the supplier.

Question 6 of 38

Which of the following items does NOT cause a difference in the bank balance and the book balance on a bank reconciliation?

Deposits in transit

Outstanding checks

Canceled checks

Nonsufficient funds checks

Question 7 of 38

Which of the following describes the internal control procedure "separation of duties?"

Cashiers must not have access to accounting records.

The information system is critical.

External auditors will monitor internal controls.

Pre-number invoices and other documents.

Question 8 of 38

Table 9.1

The following information is from the 2008 records of Armadillo Camera Shop:

Accounts Receivable, December 31, 2008$20,000(debit)

Allowance for uncollectible accounts, December 31, 2008, prior to adjustment600(debit)

Net credit sales for 2008 95,000

Accounts written off as uncollectible during 20087,000

Cash sales during 2008 27,000

$17,150

$16,550

$17,750

$13,000

Question 9 of 38

Which of the following is the proper accounting treatment for research and development costs?

Research and development costs must be expensed.

Research and development costs must be capitalized and expensed each year to the extent that their value has declined.

Research and development costs must be capitalized and amortized over 70 years or less.

Research and development costs must be capitalized and amortized over 20 years or less.

Question 10 of 38

Which of the following is NOT considered a plant asset?

Building

Land

Equipment

Question 11 of 38

Accumulated depreciation 26,500 Cash 2,700 Gain on sale of equipment 2,700 Equipment 26,500

Accumulated depreciation 24,000 Cash 2,700 Gain on sale of equipment 200 Equipment 26,500

Accumulated depreciation 26,500 Cash 2,700 Equipment 23,800

None of the above

Question 12 of 38

Which of the following would be expensed rather than capitalized?

Oil change and lubrication

Major engine overhaul

Addition to storage capacity

Modification for new use

Question 13 of 38

In which of the following periods should the expense for warranty costs be recorded?

The period when the product is repaired or replaced

The period when cash is collected for the sale of the product

The period when cash is paid to repair or replace the product

The period when the product is sold

Question 14 of 38

A company issues two thousand $1,000 bonds at 98. Which of the following is the entry to record this transaction?

Question 15 of 38

How much cash will be received if a corporation issues $6,000,000 of 10% bonds at 102?

$6,012,000

$6,000,000

$6,120,000

$5,880,000

Question 16 of 38

Which of the following is TRUE of the statement of cash flows?

The statement of cash flows shows where cash came from and how cash was spent.

The statement of cash flows covers a span of time and is dated "Year Ended Month Day, Year".

The statement of cash flows reports why cash increased or decreased during the period.

All of the above are true of the statement of cash flows.

Question 17 of 38

Which of the following statements about the information included on a statement of cash flows is TRUE?

The statement of cash flows contains information about the business's percentage change in each item of revenue and expense.

The statement of cash flows contains information about the differences between net income and additions to retained earnings.

The statement of cash flows contains information about stock splits and stock dividends distributed by the company.

The statement of cash flows contains information about the business's ability to generate positive cash flows in future periods.

Question 18 of 38

Case 17.3

The following is a summary of information presented on the income statement of HR Flowers for December 31, 2007.

Account 20072006

Net sales revenue $487,000100.00%$500,000

Cost of goods sold400,000 82.14% 395,000

Gross profit 157,00032.24%105,000

Selling and general expenses 70,00014.37%50,000

Net income before income tax expense 87,00017.86%55,000

Income tax expense 24,0004.93%16,500

Net income $ 63,00012.94%$ 38,500

Refer to Case 17.3. What would vertical analysis report with respect to 2007 net sales revenue?

Vertical analysis would report a 2.60% decrease in net sales revenue.

Vertical analysis would report cost of goods sold as 79.19% of net sales revenue.

Vertical analysis would report a dividend yield of $8.20.

Vertical analysis would report net sales revenue as the 100% base amount.

Question 19 of 38

Which of the following ratios is a measure of a company's ability to pay liabilities with current assets?

The day's sales in receivables is a measure of a company's ability to pay liabilities with current assets.

The inventory turnover ratio is a measure of a company's ability to pay liabilities with current assets.

The current ratio is a measure of a company's ability to pay liabilities with current assets.

The acid-test ratio is a measure of a company's ability to pay liabilities with current assets.

Question 20 of 38

Case 17.3

The following is a summary of information presented on the income statement of HR Flowers for December 31, 2007.

Account 20072006

Net sales revenue $487,000100.00%$500,000

Cost of goods sold400,000 82.14% 395,000

Gross profit 157,00032.24%105,000

Selling and general expenses 70,00014.37%50,000

Net income before income tax expense 87,00017.86%55,000

Income tax expense 24,0004.93%16,500

Net income $ 63,00012.94%$ 38,500

Refer to Case 17.3. What would vertical analysis report with respect to 2007 income tax expense?

Vertical analysis would report a $7,500 increase income tax expense.

Vertical analysis would report income tax expense as 27.59% of net income before income tax.

Vertical analysis would report income tax expense as 4.93% of net sales revenue.

Vertical analysis would report a 45.45% increase in income tax expense.

Question 21 of 38

Which of the following are purposes of internal control?

One of the purposes of internal control is to encourage employees to follow company policy.

One of the purposes of internal control is to ensure accurate, reliable accounting records.

One of the purposes of internal control is to safeguard the company's assets.

All of the statements above are true.

Question 22 of 38

A company received a bank statement showing a balance of $62,300. Reconciling items were outstanding checks of $1,450 and a deposit in transit of $8,500. What is the company's adjusted bank balance?

$70,850

$72,250

$60,850

$69,350

Question 23 of 38

Refrigeration equipment 12,000 Accumulated depreciation 7,400 Loss on exchange of equipment 600 Cash 10,000 Refrigeration equipment 10,000

Refrigeration equipment 10,000 Accumulated depreciation 10,000 Gain on exchange of equipment 600 Cash 12,000 Refrigeration equipment 7,400

Refrigeration equipment 12,000 Accumulated depreciation 7,400 Cash 10,000 Refrigeration equipment 9,400

None of the above

Question 24 of 38

Which of the following is the type of account that represents taxes withheld from employees' gross pay?

Asset

Expense

Contra asset

Liability

Question 25 of 38

Which of the following is the correct order of the sections on a statement of cash flows?

The correct order is operating, financing, investing.

The correct order is investing, operating, financing.

The correct order is operating, investing, financing.

The correct order is financing, investing, operating.

Question 26 of 38

Which of the following ratios is a measure of a company's ability to pay all current liabilities if they come due immediately?

The inventory turnover ratio is a measure of a company's ability to pay all current liabilities if they come due immediately.

The day's sales in receivables is a measure of a company's ability to pay all current liabilities if they come due immediately.

The current ratio is a measure of a company's ability to pay all current liabilities if they come due immediately.

The acid-test ratio is a measure of a company's ability to pay all current liabilities if they come due immediately.

Question 27 of 38

Which of the following is the formula to compute the dividend yield?

The formula is (total stockholders' equity − preferred equity) / number of shares of common stock outstanding.

The formula is annual dividend per share of common stock / market price per share of common stock.

The formula is market price per share of common stock / earnings per share.

The formula is (net income − preferred dividends) / number of shares of common stock outstanding.

Question 28 of 38

Which of the following is a method of establishing control over collections of accounts receivable?

Designate an authorized check signer.

Allow no one but the bookkeeper to handle cash.

Set up a petty cash fund.

Establish a bank lock-box system.

Question 29 of 38

Case 16.1

A company uses the indirect method to prepare the statement of cash flows. It presents the following amounts on its December 31, 2007, financial statements.

December 31, 2006December 31, 2007

Accounts receivable $100,000$110,000

Cost of goods sold 560,000

Sales revenue 830,000

Accounts payable* 67,00075,000

Inventory 105,00086,000

Salary payable 10,00013,000

Salary expense 45,00049,000

*Relates solely to the acquisition of inventory

Refer to Case 16.1. What will appear in the operating activities section related to accounts payable?

The increase of $8,000 will be added to net income.

The increase of $8,000 will be subtracted from cost of goods sold.

The increase of $8,000 will be added to cost of goods sold.

The increase of $8,000 will be subtracted from net income.

Question 30 of 38

Failure to record an accrued liability causes a company to:

understate owners' equity.

understate liabilities.

overstate expenses.

overstate assets.

Question 31 of 38

On December 12, the G. Baker Corporation purchases $13,000 of equipment by issuing a 30-day, 9% note payable. The amount of accrued interest on December 31 is:

$63.

$75.

$65.

$70.

Question 32 of 38

The journal entry to record accrued interest on a short-term note payable must include a debit to:

Interest Expense and a credit to Notes Payable.

Interest Expense and a credit to Interest Payable.

Interest Payable and a credit to Notes Payable.

Interest Payable and a credit to Interest Expense.

Question 33 of 38

Kosovo Company has $45 million in long-term debt, payable in annual installments of $15 million. How much of the debt should be reported as current and as long-term liabilities?

Current Liabilities Long-Term Liabilities

$15 million $30 million

Current Liabilities Long-Term Liabilities

$7.5 million$40 million

Current Liabilities Long-Term Liabilities

$0 million $45 million

Current Liabilities Long-Term Liabilities

$45 million $0 million

Question 34 of 38

Which is the preferred method to use when amortizing a bond discount or premium?

Both straight-line and market-interest rate methods of amortization are equally preferable.

Straight-line method of amortization

Market-interest rate method of amortization

Effective interest method of amortization

Question 35 of 38

On a bond's maturity date, its face value will equal the:

maturity value less all interest payments.

maturity value.

maturity value plus all interest payments.

present value of the bonds on its issuance date.

Question 36 of 38

Bonds with a 6% interest rate were issued when the market rate of interest was 7%. This bond was issued at:

face value.

a premium.

a discount.

par value.

Question 37 of 38

Which of the following is not an advantage of forming a corporation, as opposed to organizing as a partnership or proprietorship?

A corporation is a separate legal entity distinct from its owners.

Ease of transferring ownership

Limited liability of stockholders

Limited taxation

Question 38 of 38

The number of stocks outstanding is the same as the number of stocks:

authorized by the board of directors.

currently in the hands of the stockholders.

ready to be sold to shareholders.

issued to the shareholders.

July 1, 2023

Question 1 of 38

Which of the following is NOT true of an effective accounting system?

The system must accommodate changes in the business over time.

The system must provide minimal benefits at whatever cost is necessary.

The system must work smoothly with your personnel and organizational structure.

The system has internal controls to help the owner(s) control the business.

Question 2 of 38

Which of the following are characteristics of an effective manual accounting system, but NOT characteristics of an effective computerized accounting system?

Flexibility

Control

Compatibility

All of these features are needed by both accounting systems.

Question 3 of 38

A check was written by a business for $329, but recorded in the cash payments journal as $239. How would this error be included on the bank reconciliation?

A deduction on the book side

An addition on the book side

An addition on the bank side

A deduction on the bank side

Question 4 of 38

Which of the following are internal control procedures commonly used by companies to protect their assets?

a) Mandatory vacations for employees

b) The purchase of fidelity bonds on cashiers

c) Both A and B

d) Neither A nor B

Question 5 of 38

Which of the following is the first step in the purchasing and payment process?

The purchaser receives the inventory and prepares a receiving report.

The purchaser sends a purchase order to the supplier.

The supplier ships the goods and sends an invoice to the purchaser.

The purchaser sends a check to the supplier.

Question 6 of 38

Which of the following items does NOT cause a difference in the bank balance and the book balance on a bank reconciliation?

Deposits in transit

Outstanding checks

Canceled checks

Nonsufficient funds checks

Question 7 of 38

Which of the following describes the internal control procedure "separation of duties?"

Cashiers must not have access to accounting records.

The information system is critical.

External auditors will monitor internal controls.

Pre-number invoices and other documents.

Question 8 of 38

Table 9.1

The following information is from the 2008 records of Armadillo Camera Shop:

Accounts Receivable, December 31, 2008$20,000(debit)

Allowance for uncollectible accounts, December 31, 2008, prior to adjustment600(debit)

Net credit sales for 2008 95,000

Accounts written off as uncollectible during 20087,000

Cash sales during 2008 27,000

$17,150

$16,550

$17,750

$13,000

Question 9 of 38

Which of the following is the proper accounting treatment for research and development costs?

Research and development costs must be expensed.

Research and development costs must be capitalized and expensed each year to the extent that their value has declined.

Research and development costs must be capitalized and amortized over 70 years or less.

Research and development costs must be capitalized and amortized over 20 years or less.

Question 10 of 38

Which of the following is NOT considered a plant asset?

Building

Land

Equipment

Question 11 of 38

Accumulated depreciation 26,500 Cash 2,700 Gain on sale of equipment 2,700 Equipment 26,500

Accumulated depreciation 24,000 Cash 2,700 Gain on sale of equipment 200 Equipment 26,500

Accumulated depreciation 26,500 Cash 2,700 Equipment 23,800

None of the above

Question 12 of 38

Which of the following would be expensed rather than capitalized?

Oil change and lubrication

Major engine overhaul

Addition to storage capacity

Modification for new use

Question 13 of 38

In which of the following periods should the expense for warranty costs be recorded?

The period when the product is repaired or replaced

The period when cash is collected for the sale of the product

The period when cash is paid to repair or replace the product

The period when the product is sold

Question 14 of 38

A company issues two thousand $1,000 bonds at 98. Which of the following is the entry to record this transaction?

Question 15 of 38

How much cash will be received if a corporation issues $6,000,000 of 10% bonds at 102?

$6,012,000

$6,000,000

$6,120,000

$5,880,000

Question 16 of 38

Which of the following is TRUE of the statement of cash flows?

The statement of cash flows shows where cash came from and how cash was spent.

The statement of cash flows covers a span of time and is dated "Year Ended Month Day, Year".

The statement of cash flows reports why cash increased or decreased during the period.

All of the above are true of the statement of cash flows.

Question 17 of 38

Which of the following statements about the information included on a statement of cash flows is TRUE?

The statement of cash flows contains information about the business's percentage change in each item of revenue and expense.

The statement of cash flows contains information about the differences between net income and additions to retained earnings.

The statement of cash flows contains information about stock splits and stock dividends distributed by the company.

The statement of cash flows contains information about the business's ability to generate positive cash flows in future periods.

Question 18 of 38

Case 17.3

The following is a summary of information presented on the income statement of HR Flowers for December 31, 2007.

Account 20072006

Net sales revenue $487,000100.00%$500,000

Cost of goods sold400,000 82.14% 395,000

Gross profit 157,00032.24%105,000

Selling and general expenses 70,00014.37%50,000

Net income before income tax expense 87,00017.86%55,000

Income tax expense 24,0004.93%16,500

Net income $ 63,00012.94%$ 38,500

Refer to Case 17.3. What would vertical analysis report with respect to 2007 net sales revenue?

Vertical analysis would report a 2.60% decrease in net sales revenue.

Vertical analysis would report cost of goods sold as 79.19% of net sales revenue.

Vertical analysis would report a dividend yield of $8.20.

Vertical analysis would report net sales revenue as the 100% base amount.

Question 19 of 38

Which of the following ratios is a measure of a company's ability to pay liabilities with current assets?

The day's sales in receivables is a measure of a company's ability to pay liabilities with current assets.

The inventory turnover ratio is a measure of a company's ability to pay liabilities with current assets.

The current ratio is a measure of a company's ability to pay liabilities with current assets.

The acid-test ratio is a measure of a company's ability to pay liabilities with current assets.

Question 20 of 38

Case 17.3

The following is a summary of information presented on the income statement of HR Flowers for December 31, 2007.

Account 20072006

Net sales revenue $487,000100.00%$500,000

Cost of goods sold400,000 82.14% 395,000

Gross profit 157,00032.24%105,000

Selling and general expenses 70,00014.37%50,000

Net income before income tax expense 87,00017.86%55,000

Income tax expense 24,0004.93%16,500

Net income $ 63,00012.94%$ 38,500

Refer to Case 17.3. What would vertical analysis report with respect to 2007 income tax expense?

Vertical analysis would report a $7,500 increase income tax expense.

Vertical analysis would report income tax expense as 27.59% of net income before income tax.

Vertical analysis would report income tax expense as 4.93% of net sales revenue.

Vertical analysis would report a 45.45% increase in income tax expense.

Question 21 of 38

Which of the following are purposes of internal control?

One of the purposes of internal control is to encourage employees to follow company policy.

One of the purposes of internal control is to ensure accurate, reliable accounting records.

One of the purposes of internal control is to safeguard the company's assets.

All of the statements above are true.

Question 22 of 38

A company received a bank statement showing a balance of $62,300. Reconciling items were outstanding checks of $1,450 and a deposit in transit of $8,500. What is the company's adjusted bank balance?

$70,850

$72,250

$60,850

$69,350

Question 23 of 38

Refrigeration equipment 12,000 Accumulated depreciation 7,400 Loss on exchange of equipment 600 Cash 10,000 Refrigeration equipment 10,000

Refrigeration equipment 10,000 Accumulated depreciation 10,000 Gain on exchange of equipment 600 Cash 12,000 Refrigeration equipment 7,400

Refrigeration equipment 12,000 Accumulated depreciation 7,400 Cash 10,000 Refrigeration equipment 9,400

None of the above

Question 24 of 38

Which of the following is the type of account that represents taxes withheld from employees' gross pay?

Asset

Expense

Contra asset

Liability

Question 25 of 38

Which of the following is the correct order of the sections on a statement of cash flows?

The correct order is operating, financing, investing.

The correct order is investing, operating, financing.

The correct order is operating, investing, financing.

The correct order is financing, investing, operating.

Question 26 of 38

Which of the following ratios is a measure of a company's ability to pay all current liabilities if they come due immediately?

The inventory turnover ratio is a measure of a company's ability to pay all current liabilities if they come due immediately.

The day's sales in receivables is a measure of a company's ability to pay all current liabilities if they come due immediately.

The current ratio is a measure of a company's ability to pay all current liabilities if they come due immediately.

The acid-test ratio is a measure of a company's ability to pay all current liabilities if they come due immediately.

Question 27 of 38

Which of the following is the formula to compute the dividend yield?

The formula is (total stockholders' equity − preferred equity) / number of shares of common stock outstanding.

The formula is annual dividend per share of common stock / market price per share of common stock.

The formula is market price per share of common stock / earnings per share.

The formula is (net income − preferred dividends) / number of shares of common stock outstanding.

Question 28 of 38

Which of the following is a method of establishing control over collections of accounts receivable?

Designate an authorized check signer.

Allow no one but the bookkeeper to handle cash.

Set up a petty cash fund.

Establish a bank lock-box system.

Question 29 of 38

Case 16.1

A company uses the indirect method to prepare the statement of cash flows. It presents the following amounts on its December 31, 2007, financial statements.

December 31, 2006December 31, 2007

Accounts receivable $100,000$110,000

Cost of goods sold 560,000

Sales revenue 830,000

Accounts payable* 67,00075,000

Inventory 105,00086,000

Salary payable 10,00013,000

Salary expense 45,00049,000

*Relates solely to the acquisition of inventory

Refer to Case 16.1. What will appear in the operating activities section related to accounts payable?

The increase of $8,000 will be added to net income.

The increase of $8,000 will be subtracted from cost of goods sold.

The increase of $8,000 will be added to cost of goods sold.

The increase of $8,000 will be subtracted from net income.

Question 30 of 38

Failure to record an accrued liability causes a company to:

understate owners' equity.

understate liabilities.

overstate expenses.

overstate assets.

Question 31 of 38

On December 12, the G. Baker Corporation purchases $13,000 of equipment by issuing a 30-day, 9% note payable. The amount of accrued interest on December 31 is:

$63.

$75.

$65.

$70.

Question 32 of 38

The journal entry to record accrued interest on a short-term note payable must include a debit to:

Interest Expense and a credit to Notes Payable.

Interest Expense and a credit to Interest Payable.

Interest Payable and a credit to Notes Payable.

Interest Payable and a credit to Interest Expense.

Question 33 of 38

Kosovo Company has $45 million in long-term debt, payable in annual installments of $15 million. How much of the debt should be reported as current and as long-term liabilities?

Current Liabilities Long-Term Liabilities

$15 million $30 million

Current Liabilities Long-Term Liabilities

$7.5 million$40 million

Current Liabilities Long-Term Liabilities

$0 million $45 million

Current Liabilities Long-Term Liabilities

$45 million $0 million

Question 34 of 38

Which is the preferred method to use when amortizing a bond discount or premium?

Both straight-line and market-interest rate methods of amortization are equally preferable.

Straight-line method of amortization

Market-interest rate method of amortization

Effective interest method of amortization

Question 35 of 38

On a bond's maturity date, its face value will equal the:

maturity value less all interest payments.

maturity value.

maturity value plus all interest payments.

present value of the bonds on its issuance date.

Question 36 of 38

Bonds with a 6% interest rate were issued when the market rate of interest was 7%. This bond was issued at:

face value.

a premium.

a discount.

par value.

Question 37 of 38

Which of the following is not an advantage of forming a corporation, as opposed to organizing as a partnership or proprietorship?

A corporation is a separate legal entity distinct from its owners.

Ease of transferring ownership

Limited liability of stockholders

Limited taxation

Question 38 of 38

The number of stocks outstanding is the same as the number of stocks:

authorized by the board of directors.

currently in the hands of the stockholders.

ready to be sold to shareholders.

issued to the shareholders.

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Principles of marketing 100 mcqs

92. Most shopping centers are ________ containing between 5 and 15 stores; they are close and convenient for consumers.

93. ________ are the largest group of wholesalers. The group can be divided into the two broad types of full-service and limited-service.

94. The use of short-term incentives to encourage the purchase or sale of a product or service is called _______.

95. To communicate effectively, a marketing communicator must ________ the consumer’s field of experience.

96. The six buyer-readiness stages include all of the following EXCEPT ________.

97. All of the following are strategies a marketer would use to lead consumers into making the final step toward a purchase EXCEPT which one?

98. An ad for Maybelline age-minimizing makeup in Ladies’ Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, the sender of this message is ________.

99. Mercy University’s initial ads for the school’s new MBA program are most likely intended to create ________.

100. All of the following are the examples of cultural pollution EXCEPT ______.

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