Part 1: External Factor Evaluation (EFE) Matrix 

Create an External Factor Evaluation Matrix for Nike company by completing the following steps:

Step 1: See Chapter 3 of the David text to learn how to complete an EFE Matrix.

Step 2: Open your Strategic-Planning Template. Click on the EFE tab at the bottom of the template.

Step 3: Complete the matrix using the external opportunities and threats you identified. Make sure the factors you include are actionable, quantitative, comparative, and specific.

Step 4: Use the online sources listed in Table 3-7 located in Chapter 3 of the David text to assist you with your analysis and calculations. Be sure not to include strategies as opportunities; but do include as many monetary amounts, percentages, numbers, and ratios as possible.

Step 5: write a brief explanation of the findings and implications of the data identified in the EFE Matrix. See the Sample Strategic Plan for Colgate-Palmolive (2019) as an example.

Part 2: Competitive Profile Matrix (CPM)

Develop a Competitive Profile Matrix Nike company. Complete the following steps.

Step 1: Refer to Chapter 3 of the David text to learn how to complete an CPM Matrix.

Step 2: Open your Strategic-Planning Template. Click on the CPM tab at the bottom of the template.

Step 3: Prepare a CPM that includes the team’s company and two primary competitors.

Step 4: write a brief explanation of the findings and implications of the data identified in the CPM. See the Sample Strategic Plan for Colgate-Palmolive (2019) as an example.

Submit the EFE Matrix, CPM and the brief explanation of implications of each and what it means to the company. What steps could be taken to improve the company’s competitive advantage? Submit all parts of the assignment as one deliverable.

Be sure to cite three to five relevant and credible sources in support of your content.