M3assignment 2: required assignment 1—the s’no risk program

Assignment 2: Required Assignment 1—The S’No Risk Program

In the mid-eighties, the Toro company launched a promotion in which snow blower purchasers could refund a portion of their purchase if the next winter brought modest snowfalls. The amount of their refund was tied to snowfall amounts and so, the program was prey to certain risks and uncertainties. You will explore those risks and choices from a variety of perspectives.

Review the Toro Company’s S’No Risk Program” from this module’s assigned readings.

Click here to download the Toro Excel worksheet which contains data exhibits from the article; the exhibit titles match the tabs long the bottom of the worksheet. Use this tool to conduct your data analysis for this assignment.

Analyze the risks of the program from the following points of view:

  1. Toro
  2. The insurance company
  3. The consumers

Write a 6–8-page analysis paper that addresses the following:

  1. Why did the insurance company raise the rates so much? How would you estimate a fair insurance rate?
  2. From the perspective of the consumer, how were the paybacks structured and how might they be restructured to entice you at an equal or lower cost of insurance? How does the program influence your decision to purchase?
  3. What are the common decision traps which each group in point (2) is susceptible to? Develop a matrix or decision tree in order to compare the groups. How does the program impact the consumer’s “regret”? (Hint: Map the possible outcomes for the consumer.)
  4. From either Toro’s or the insurance company’s perspective, how would you frame your argument to achieve your desired objective?
  5. Was the program successful? Why or why not?
  6. If you were the Toro Company director of marketing for Consumer Products, would you repeat the program? Assume you manage the S’No Risk program and argue your case to the director. To what biases are you susceptible in this case?

Submit your analysis paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

By the due date assigned, deliver your assignment to the Submissions Area.

  

Assignment 2 Grading CriteriaMaximum Points

Analyze the risks of the program from the point of view of Toro, the insurance company, and consumers. (32 POINTS) 

Explain why the insurance company raises rates so much. Explain how you would estimate a fair insurance rate. (20 POINTS)

From the perspective of the consumer, explain how the paybacks were structured and how they be might restructured to entice you at an equal or lower cost of insurance. Analyze how the program influences your decision to purchase. (36 POINTS)

Identify the common decision traps to which each group in point is susceptible. Develop a matrix in order to compare the groups. Analyze how the program impacts the consumer’s “regret.” (32 POINTS)

Choose either Toro’s or the insurance company’s perspective and discuss how you would frame your argument to achieve your desired objective. (16 POINTS)

Evaluate the success of the program. Justify your answer. (24 POINTS)

Explained whether you would or would not repeat the program. Assume you manage the S’No Risk program and argue your case. Explain to what biases you are susceptible in this case. (24 POINTS)

Ensure academic writing, such as grammar, spelling, and attribution of sources, is appropriate. (16 POINTS)

Total: 200 POINTS

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more