Choose one of the following scenarios as the basis for your speech.

Scenario 1: Imagine that you have been invited to an upper-level management meeting at the company that you work for (currently or one you hope to work for). You are going to deliver a persuasive speech to persuade the management team to either change a policy or add a specific resource to their company budget. 
or
Scenario 2: Imagine that you have been invited to deliver a speech at a town hall meeting. You are going to deliver a persuasive speech to persuade citizens in your community to vote yes toward the allocation of city funds towards a project or cause that you believe will benefit all members of your community. 

• Submit your speech with an APA style title page.
• Limit to 700-1000 words.
• Use Monroe’s Motivated Sequence in the provided outline to help you develop your speech so that you have an introduction, three key points, and a conclusion.
• Create an APA style reference list that includes any and all sources you use to locate information. 
• Who is the target audience for your speech in the Comments area when you submit your file.

       
PERSUASIVE SPEECH OUTLINE USING MONROE’S MOTIVATED SEQUENCE

I. Introduction (Attention)

A. Gain Attention:

B. Establish Your Credibility: 

C. Central Idea:

D. Preview Your Main Points: 

II. Body of the Presentation (Need, Satisfaction & Visualization)

A. Need: [Exactly what is the problem with the current situation?] 

1. Supporting material: [Supporting material should include statistics, or research from credible sources. Each source must be referenced in your speech. For example you would say, “According to the US Bureau of Labor Statistics….” or “In the February 2016 issue of Forbes Magazine, Bill Gates said, ‘….’ Any source that you reference in your speech must appear in the reference list]

2. Supporting material:  

B. Satisfaction: [What it will take to resolve the need?]

1. Supporting material:  

2. Supporting material: 

C. Visualization: [What will life be like once this need is satisfied? Be very descriptive.] 

1. Supporting material: 

2. Supporting material:  

III. Conclusion (Action)

A. Briefly Summarize Your Main Points

1.  

2.  

3.  

B. Conclude with a Call to Action: [What do you want your audience to do NOW as a result of listening to your speech?]

1.  

2.