Read “Case 6.2: Massively Chatbots” and write an essay that answers the following questions:

1. How can businesses benefit from using AI in customer service?

2. What are the advantages of using Massively’s conversational marketing platform over other customer service platforms?

3. How does Massively’s business model work?

4. How can AI help companies customize their customer interactions?

5. What are some of the data inputs involved in developing AI customer services?

6. What are some potential challenges companies might face when implementing AI in customer service? 

Requirements:

· There is no specific page requirement for your analysis. Instead, your work will be evaluated based on how thoroughly it addresses each of the questions that have been outlined for you.

· You must utilize proper APA formatting and citations throughout your paper. If you use any supporting evidence from external sources, it is imperative that you provide accurate citations for each reference.

· You must include a minimum of two sources from scholarly articles or business periodicals, aside from the course textbook. 

· Include your best critical thinking and analysis to arrive at your justification.    

· Please note that any use of AI text generation tools such as ChatGPT is strictly prohibited and will result in a grade of zero due to plagiarism.

Read “Case 7.2: Goldman Sachs” and write an essay that answers the following questions:

1. How is Goldman Sachs using machine learning to improve their decision-making process in the investment banking sector?

2. What are some of the benefits and challenges of using AI in the financial world, particularly in the investment banking sector?

3. What are some of the key AI technologies and processes that Goldman Sachs is using in their investment business, and how do they contribute to their overall success?

4. How has the availability of non-traditional data sources, such as internet web traffic and satellite imagery, affected Goldman Sachs’ investment decisions, and how has AI helped them to make sense of this data?

5. How do you think the role of AI in the financial world, particularly in investment banking, will continue to evolve in the future, and what impact might this have on the industry as a whole? 

Requirements:

· There is no specific page requirement for your analysis. Instead, your work will be evaluated based on how thoroughly it addresses each of the questions that have been outlined for you.

· You must utilize proper APA formatting and citations throughout your paper. If you use any supporting evidence from external sources, it is imperative that you provide accurate citations for each reference.

· You must include a minimum of two sources from scholarly articles or business periodicals, aside from the course textbook. 

· Include your best critical thinking and analysis to arrive at your justification.    

· Please note that any use of AI text generation tools such as ChatGPT is strictly prohibited and will result in a grade of zero due to plagiarism.