– Open a browser (Chrome, Safari, Explorer, Firefox, etc.) on your desktop computer
– Go to Google (www.google.com – or the equivalent in your country) 
– Type your name in the search box using quotation marks. (For example, “Jane Smith”)

PLEASE NOTE: If you Google yourself often and visit your own websites (or websites where you have content), use a “private” or “incognito” window in your browser.

It will make the results of your Google search more like what others would see when they search on your name.

You are now ready to begin. Please answer the following 10 questions (all are required): BEFORE YOU BEGIN: Select from the options below the statement that best describes the career level for which you are aiming (This is aspirational, meaning you want to evaluate your online profile as it relates to the next level in your career.): 1. VOLUME QUESTION: What’s the total number of responses Google returned?
(You will find this number below the search box on the Google results page.)” 2. VOLUME QUESTION: Did your personal website, blog and/or your LinkedIn profile appear in the TOP 5 search results on page 1 of search results? 3. RELEVANCE QUESTION: Take a moment to think about how you want to be known (this may be aspirational, meaning it’s not what you are known for today but how you would like to be thought of). Now looking at only the results that are about YOU on the first three pages, select the option that best describes your results:

No relevance – The results that are about me have no relation to how I want to be known.

Little relevance – A few of the results that are about me communicate how I want to be known.

Some relevance – About half the entries that are about me express my area of expertise, and there are references to my website/blog, or online profiles.

High relevance – About three-quarters of the entries that are about me clearly express my personal brand (how I want to be known).

Complete relevance – All or almost all of the results that are about me are very consistent with my area of expertise, aspirations and how I want to be known.” 4. RELEVANCE QUESTION: On the first page of search results, are there any results listed that are inaccurate, negative or unflattering about you that you wish were not there? 5. PURITY QUESTION: Click through just the first three pages of your Google results and manually total up the responses that are about you. (Do NOT count any results that are about someone else with your name.) Enter the total for pages 1, 2, and 3. (If the total is zero, enter 0. The total number will be between 0-30.) 6. DIVERSITY QUESTION: Did any videos of you show up on the first page of search results? 7. DIVERSITY QUESTION: Did any images of you show up on the first page of search results? 8. DIVERSITY QUESTION: Did any real-time data (Twitter feed, Instagram post, news article, most recent blog, etc.) show up? 9. VALIDATION QUESTION: Do you have at least three recommendations in your LinkedIn profile? 10. VALIDATION QUESTION: Do you have endorsements or external validation from others that show up in the first three pages of your Google Results (for example: testimonials from people with whom you have worked, quotes in an article, announcements of awards, etc.). END OF QUIZ RESULTS How To Determine Your Scores:
To score each of your online variables, you’ll assign the colors you earned above the following scores: Bright Red = -1 Light Red = -0.5 Yellow = 0 Light Green = +0.5 Bright Green = +1 If, after adding up your scores for each variable’s questions, you earned below a zero, your final score for that variable will be LOW. If your score was a zero, your final score for that variable will be AVERAGE. If your score was above zero, your final score for that variable will be HIGH.

For instance, if you earned Light Red (-0.5) on Q1 and Bright Green (+1) on Q2, your final Volume score would be +0.5 HIGH. Volume: Relevance: Purity: 0% Diversity: Validation: