Assignment 2: Digital Analytics Research Report and Recommendations
Due Week 10 and worth 360 points
It’s time to flex your Social Media Analyst expertise. Wow your new celebrity, business, or political candidate boss with an on-target, strategic recommendation that is supported by sound digital analytics research.
Part I: Write a six to ten (6-10) page digital analytics research report. Please refer to MR2, Chapter 14 and keep in mind the following:
1. Title page
- Subject / title of the report
- Name of the celebrity, business, or political candidate / I chose Health Care.
- Name of the professor
- Title of course
- Date
- Name of the analyst responsible for the report
2. Table of contents
3. Executive summary
- Concise overview of business problem, research question, and hypothesis
- Key results
- Business recommendation
4. Methods
- Describe your data-collection methods
5. Results
- Describe the results and include relevant data visualizations (charts, tables, graphs)
- Describe any limitations encountered in collecting relevant data
6. Conclusions and recommendations
- What are your final conclusions and strategic recommendation(s)?
7. Appendix
- Bibliography – include all sources of data
- Reference page – citations and references
Part 2: Present your executive summary
1. This should be a three to six (3-6) minute presentation
2. You may choose from the following formats for your presentation:
- Prezi – audio required
- Video presentation – PPT deck optional
- Any video camera
- Zoom (records video, PPT deck, or both at the same time)
Format your assignment according to the following formatting requirements:
- Business report format. Typed, single-spaced, section headings, double space between paragraphs, Times New Roman font (size 12), with one-inch margins on all sides. Include a title page. See requirements above, criteria 1.
- Include a reference page. Citations and references must follow Strayer Writing Standards format. The reference page is not included in the required page length. This course requires the use of Strayer Writing Standards (SWS). The format is different than others Strayer University courses. Please take a moment to review the SWS documentation for details.
The specific course learning outcomes associated with this assignment are:
- Develop a marketing research report that effectively interprets and visually displays research results.
- Illustrate sound tactical and strategic business recommendations based on logical and sound interpretation of marketing research results.
- Use technology and information resources to research issues in marketing research and digital analytics.
- Write clearly and concisely about marketing research and digital analytics using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric:
Points: 360
Assignment 2: Digital Analytics Research Report and Recommendations
Criteria
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Create a title page and table of contents with all required information that is correctly formatted.
Weight: 5%
Did not submit or incompletely created a title page and table of contents with all required information that is correctly formatted.
Insufficiently created a title page and table of contents with all required information that is correctly formatted.
Partially created a title page and table of contents with all required information that is correctly formatted.
Satisfactorily created a title page and table of contents with all required information that is correctly formatted.
Thoroughly created a title page and table of contents with all required information that is correctly formatted.
2. Write an executive summary that includes a brief and concise overview of the research question, business problem, key results, and recommendation.
Weight: 15%
Did not submit or incompletely wrote anexecutive summary that includes a brief and concise overview of the research question, business problem, key results, and recommendation.
Insufficiently wrote anexecutive summary that includes a brief and concise overview of the research question, business problem, key results, and recommendation.
Partially wrote anexecutive summary that includes a brief and concise overview of the research question, business problem, key results, and recommendation.
Satisfactorily wrote anexecutive summary that includes a brief and concise overview of the research question, business problem, key results, and recommendation.
Thoroughly wrote an executive summary that includes a brief and concise overview of the research question, business problem, key results, and recommendation.
3. Describe the research methods in sufficient detail.
Weight: 15%
Did not submit or incompletely described the research methods in sufficient detail.
Insufficiently described the research methods in sufficient detail.
Partially described the research methods in sufficient detail.
Satisfactorily described the research methods in sufficient detail.
Thoroughly described the research methods in sufficient detail.
4. Describe the results of the listening plan data analysis in sufficient detail and with accompanying charts and graphs.
Weight: 10%
Did not submit or incompletely described the results of the listening plan data analysis in sufficient detail and with accompanying charts and graphs.
Insufficiently described the results of the listening plan data analysis in sufficient detail and with accompanying charts and graphs.
Partially described the results of the listening plan data analysis in sufficient detail and with accompanying charts and graphs.
Satisfactorily described the results of the listening plan data analysis in sufficient detail and with accompanying charts and graphs.
Thoroughly described the results of the listening plan data analysis in sufficient detail and with accompanying charts and graphs.
5. Provide final conclusions and a business recommendation that logically addresses the business challenge.
Weight: 15%
Did not submit or incompletely provided final conclusions and a business recommenda-tion that logically addresses the business challenge.
Insufficiently provided final conclusions and a business recommenda-tion that logically addresses the business challenge.
Partially provided final conclusions and a business recommenda-tion that logically addresses the business challenge.
Satisfactorily provided final conclusions and a business recommenda-tion that logically addresses the business challenge.
Thoroughly provided final conclusions and a business recommenda-tion that logically addresses the business challenge.
6. Develop an appendix with a properly formatted bibliography and references.
Weight: 5%
Did not submit or incompletely developed an appendix with a properly formatted bibliography and references.
Insufficiently developed an appendix with a properly formatted bibliography and references.
Partially developed an appendix with a properly formatted bibliography and references.
Satisfactorily developed an appendix with a properly formatted bibliography and references.
Thoroughly developed an appendix with a properly formatted bibliography and references.
7. Develop and deliver a presentation on the key findings (executive summary).
Weight: 25%
Did not submit or incompletely developed and delivered a highly effective executive summary. It may not have adhered to the 3- to 6-minute time frame.
Insufficiently developed and delivered a highly effective executive summary. It may have been up to 3 minutes over or 1 minute under the 3- to 6- minute time frame.
Partially developed and delivered a highly effective executive summary. It may have been up to 1-2 minutes over or 1 minute under the 3- to 6- minute time frame.
Satisfactorily developed and delivered a highly effective executive summary. It may have been up to 30 seconds to 1 minute over or under the 3- to 6-minute time frame.
Thoroughly developed and delivered a highly effective executive summary. It adhered to the 3- to 6-minute time frame.
9. Clarity, writing mechanics, and formatting requirements
Weight: 10%
More than 8 errors present
7-8 errors present
5-6 errors present
3-4 errors present
