Module 04, individual case analysis – drout advertising research

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Please read the following Data Analytics for Business case assigned for this Learning Module and please analyze and answer the Assignment(s) requested in this Case Analysis.

Assignments

For this part of the case:

Summarize the numerical data using descriptive statistics measures, find proportions for categorical variables, examine correlations, and use PivotTables as appropriate to compareaverage values.
Compute confidence intervals for means and proportions, and
Analyze the sampling errors, possibly suggesting larger sample sizes to obtain more precise estimates.

An important aspect of business analytics is good communication. Write up your answers to this case formally in a well-written report as if you were a consultant to

Please develop YOUR OWN Business Data Analytics EXCEL models to support all your answers and analyses and post this(these) file(s) in addition to your Case Analysis DroutAdvertising Research Project Report.

Finally, please answer ALL Questions and Sections of this Data Analytics for Business Case with great detail AND STEP BY STEP being extremely methodical and accurate in your answers. It is extremely important that for each Question and Section, you write the entire question and you LABEL and/or PLACE the appropriate headings and subheadings clearly for EACH part of the question and/or section.

Please address, analyze, and discuss in great detail and thoroughly support and explain the what’s, how’s, and why’s of each of your answers.

I expect high caliber Case Analysis Reports with top analyses and interesting insights!! If you have any questions, please let me know. I am here to help.

Learning Assignment Guidelines

Case Analysis Written Report:

This document should be a typed professional written report in Word and PDFformat with a 1.5 max line space, a suitable font such as Times Roman or Calibri of 12 point maximum, and left, right, top, bottom margins of .8 inches maximum.

** No Word and PDF format documents: No grading.

Please submit your Case Analysis Written Report and YOUR OWN Business Data Analytics Case Analysis EXCEL model(s) files.

** No Case Analysis Written Report and YOUR OUR OWN Business Data Analytics Case Analysis EXCEL model(s) files: No grading.

TurnItIn Originality Score Index

Case Analysis Reports with a TurnItIn Originality Score Index:

* Orange (50-74% similarity index) and/or Red (75-100% similarity index)

will NOT be graded and will be reviewed and assess for potential

Academic Dishonesty misconduct.

Using APA Style and Tips in Writing

You can find several readings and support material for your writing learning assignments and APA Style use at our Canvas Learning Management System section:

Course Content: 1.2 Using APA Style and Tips in Writing

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Case Analysis Drout Advertising Research Project

Drout Advertising Survey Data.xlsx Reference:

Business Analytics (2e). – James R. Evans.

Pearson 2013 – ISBN: 9780132950619.

Case Analysis Background

Jamie Drout is interested in perceptions of gender stereotypes within beauty product advertising, which includes soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skin care, feminine care, and salon services; as well as the perceived benefits of empowerment advertising. Gender stereotypes specifically use cultural perceptions of what constitutes an attractive, acceptable, and desirable man or woman, frequently exploiting specific gender roles, and are commonly employed in advertisements for beauty products. Women are represented as delicately feminine, strikingly beautiful, and physically flawless, occupying small amounts of physical space that generally exploit their sexuality; men as strong and masculine with chiseled physical bodies, occupying large amounts of physical space to maintain their masculinity and power. In contrast, empowerment advertising strategies negate gender stereotypes and visually communicate the unique differences in each individual. In empowerment advertising, men and women are to represent the diversity in beauty, body type, and levels of perceived femininity and masculinity. Her project is focused on understanding consumer perceptions of these advertising strategies.

Jamie conducted a survey using the following questionnaire:

What is your gender?
1. Male
2. Female
What is your age?
What is the highest level of education you have completed?
1. Some High School Classes
2. High School Diploma
3. Some Undergraduate Courses
4. Associate Degree
5. Bachelor Degree
6. Master Degree
7. J.D.
8. M.D.
9. Doctorate Degree
What is your annual income?
1. $0 to <<$10,000
2. $10,000 to <<$20,000
3. $20,000 to <<$30,000
4. $30,000 to <<$40,000
5. $40,000 to <<$50,000
6. $50,000 to <<$60,000
7. $60,000 to <<$70,000
8. $70,000 to <<$80,000
9. $80,000 to <<$90,000
10. $90,000 to <<$110,000
11. $110,000 to <<$130,000
12. $130,000 to <<$150,000
13. $150,000 or More
On average, how much do you pay for beauty and hygiene products or services per year? Include references to the following products: soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skin care, feminine care, and salon services.
On average, how many beauty and hygiene advertisements, if at all, do you think you view or hear per day? Include references to the following advertisements: television, billboard, Internet, radio, newspaper, magazine, and direct mail.
On average, how many of those advertisements, if at all, specifically subscribe to gender roles and stereotypes?
On the following scale, what role, if any, do these advertisements have in reinforcing specific gender stereotypes?
1. Drastic
2. Influential
3. Limited
4. Trivial
5. None
To what extent do you agree that empowerment advertising, which explicitly communicates the unique differences in each individual, would help transform cultural gender stereotypes?
1. Strongly agree
2. Agree
3. Somewhat agree
4. Neutral
5. Somewhat disagree
6. Disagree
7. Strongly disagree
On average, what percentage of advertisements that you view or hear per day currently utilize empowerment advertising?

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July 1, 2023

Provide 5-6 sentences reply to post below:

Identify flaws in Shawn's ideas about time management and some techniques he can use to figure out how he divides his time.
- I believe Shawn’s time management skills flaws are procrastination, the ability to prioritize, and a little bit of laziness. Some techniques he can do is simply using the calendar on his phone or a planner to write down everything he must do daily. He can save time by planning and prioritizing his daily and academic schedules with either one. Using a planner can help relieve stress knowing when assignments are due and important test dates that are coming up. Online calendars can be synced with his mobile device or tablet.
What strategies can Shawn use to take control and effectively manage his time once he figures out where his time is going?
- One of the strategies he can use is having a time management checklist. On page 55 of “The Pocket Guide to College Success” has a great example on how Shawn can prepare one for himself. Making a to-do list is also a great way of effectively managing his time. He can prioritize his challenging assignments first. To help combat the procrastination he can use the “3..2..1..” trick as a tool to get assignments done instead of waiting until the last minute.
What are some of the advantages and disadvantages of Shawn completing his coursework online, and what is the role of time management when taking online classes?
- The advantage of coursework online is being able to do it on your own time but there is still a deadline you must meet. Another is being able to do it in a setting where he can be relaxed, like a coffee shop or library. A disadvantage is that the flexibility of not having to go to class in person can contribute to his procrastination. One disadvantage of having online courses is the distractions at home when you are doing coursework. You can be easily tempted to go lay down on the couch and turn the tv on. This is where the role of time management and combating procrastination comes in. Dedicating a certain amount of time to classwork each day is a good way to succeed in college. Also dedicating some time to relax and recharge is just as important as putting the time in to do classwork.
What are some potential challenges you think Shawn will face as he navigates his current situation? Do you share any of these time management challenges? If so, what is your plan to combat them?
- Some potential challenges Shawn will face are not having the Grit to make the changes necessary to succeed and balancing his personal life with his academic schedule. Shawn shows he has some lazy tendencies by procrastinating and waiting until the last minute to do assignments and just wanting to relax all weekend. If he doesn’t make a change in his schedule to take care of his schoolwork, he will have a harder time keeping up. I do share some of his time management challenges. Having to work a full-time job and with 3 boys that have school and sports practice all over town all week and games on the weekend, any spare time I have will be dedicated to my course work. My plan to combat them is to come up with a daily/hourly planner to keep track of what free time I have and get ahead of the coursework. Currently, I have a calendar with important events written down. I think having an hourly planner will help me with better planning of my days and time management. It will also help me with balancing my personal life and academic schedule to the hour of each day.

July 1, 2023

Provide 5-6 sentences reply to post below:

Identify flaws in Shawn's ideas about time management and some techniques he can use to figure out how he divides his time.
- I believe Shawn’s time management skills flaws are procrastination, the ability to prioritize, and a little bit of laziness. Some techniques he can do is simply using the calendar on his phone or a planner to write down everything he must do daily. He can save time by planning and prioritizing his daily and academic schedules with either one. Using a planner can help relieve stress knowing when assignments are due and important test dates that are coming up. Online calendars can be synced with his mobile device or tablet.
What strategies can Shawn use to take control and effectively manage his time once he figures out where his time is going?
- One of the strategies he can use is having a time management checklist. On page 55 of “The Pocket Guide to College Success” has a great example on how Shawn can prepare one for himself. Making a to-do list is also a great way of effectively managing his time. He can prioritize his challenging assignments first. To help combat the procrastination he can use the “3..2..1..” trick as a tool to get assignments done instead of waiting until the last minute.
What are some of the advantages and disadvantages of Shawn completing his coursework online, and what is the role of time management when taking online classes?
- The advantage of coursework online is being able to do it on your own time but there is still a deadline you must meet. Another is being able to do it in a setting where he can be relaxed, like a coffee shop or library. A disadvantage is that the flexibility of not having to go to class in person can contribute to his procrastination. One disadvantage of having online courses is the distractions at home when you are doing coursework. You can be easily tempted to go lay down on the couch and turn the tv on. This is where the role of time management and combating procrastination comes in. Dedicating a certain amount of time to classwork each day is a good way to succeed in college. Also dedicating some time to relax and recharge is just as important as putting the time in to do classwork.
What are some potential challenges you think Shawn will face as he navigates his current situation? Do you share any of these time management challenges? If so, what is your plan to combat them?
- Some potential challenges Shawn will face are not having the Grit to make the changes necessary to succeed and balancing his personal life with his academic schedule. Shawn shows he has some lazy tendencies by procrastinating and waiting until the last minute to do assignments and just wanting to relax all weekend. If he doesn’t make a change in his schedule to take care of his schoolwork, he will have a harder time keeping up. I do share some of his time management challenges. Having to work a full-time job and with 3 boys that have school and sports practice all over town all week and games on the weekend, any spare time I have will be dedicated to my course work. My plan to combat them is to come up with a daily/hourly planner to keep track of what free time I have and get ahead of the coursework. Currently, I have a calendar with important events written down. I think having an hourly planner will help me with better planning of my days and time management. It will also help me with balancing my personal life and academic schedule to the hour of each day.

July 1, 2023

Provide 5-6 sentences reply to post below:

Identify flaws in Shawn's ideas about time management and some techniques he can use to figure out how he divides his time.
- I believe Shawn’s time management skills flaws are procrastination, the ability to prioritize, and a little bit of laziness. Some techniques he can do is simply using the calendar on his phone or a planner to write down everything he must do daily. He can save time by planning and prioritizing his daily and academic schedules with either one. Using a planner can help relieve stress knowing when assignments are due and important test dates that are coming up. Online calendars can be synced with his mobile device or tablet.
What strategies can Shawn use to take control and effectively manage his time once he figures out where his time is going?
- One of the strategies he can use is having a time management checklist. On page 55 of “The Pocket Guide to College Success” has a great example on how Shawn can prepare one for himself. Making a to-do list is also a great way of effectively managing his time. He can prioritize his challenging assignments first. To help combat the procrastination he can use the “3..2..1..” trick as a tool to get assignments done instead of waiting until the last minute.
What are some of the advantages and disadvantages of Shawn completing his coursework online, and what is the role of time management when taking online classes?
- The advantage of coursework online is being able to do it on your own time but there is still a deadline you must meet. Another is being able to do it in a setting where he can be relaxed, like a coffee shop or library. A disadvantage is that the flexibility of not having to go to class in person can contribute to his procrastination. One disadvantage of having online courses is the distractions at home when you are doing coursework. You can be easily tempted to go lay down on the couch and turn the tv on. This is where the role of time management and combating procrastination comes in. Dedicating a certain amount of time to classwork each day is a good way to succeed in college. Also dedicating some time to relax and recharge is just as important as putting the time in to do classwork.
What are some potential challenges you think Shawn will face as he navigates his current situation? Do you share any of these time management challenges? If so, what is your plan to combat them?
- Some potential challenges Shawn will face are not having the Grit to make the changes necessary to succeed and balancing his personal life with his academic schedule. Shawn shows he has some lazy tendencies by procrastinating and waiting until the last minute to do assignments and just wanting to relax all weekend. If he doesn’t make a change in his schedule to take care of his schoolwork, he will have a harder time keeping up. I do share some of his time management challenges. Having to work a full-time job and with 3 boys that have school and sports practice all over town all week and games on the weekend, any spare time I have will be dedicated to my course work. My plan to combat them is to come up with a daily/hourly planner to keep track of what free time I have and get ahead of the coursework. Currently, I have a calendar with important events written down. I think having an hourly planner will help me with better planning of my days and time management. It will also help me with balancing my personal life and academic schedule to the hour of each day.

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Module 04, individual case analysis – drout advertising research

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