Case 2 | Marketing homework help

 

Norton, Michael I. and Jeremy Dann (2013), “Juan Valdez: Innovation in Caffeination,” Harvard Business School, Case 9-513-090, pages 1-24.

Electronic copies of the cases can be purchased at Harvard Business Publishing. Access: https://hbsp.harvard.edu/import/794326 (Links to an external site.)

Due: Sun Nov 8 @10:00pm NOTE: Reminder:  Original Post due @10:00pm; Reply Post due @11:30pm

Answer ALL Discussion Forum Questions and Reply to at least 1 other student’s post.  Please give reasons WHY when giving your opinions.

Juan Valdez, the fictional farmer that helped the Colombian Coffee Growers Federation (FNC) make “100% Colombian mountain grown coffee, which prior to 1990’s was the preferred choice among American consumers vs Starbucks.

(1)  Analyze the unique nature of the Colombian coffee sector and state how it both constrains the Juan Valdez brand and how it offers opportunities for future innovations.

(2)  How did the federation and the Juan Vladez brand adapt to a new era of competition in the coffee industry? Does the changed organization have the organizational capabilities to compete?

(3)  Should Procafecol invest in new brewing, packaging and other technologies, ore remain firmly entrenched as a branding organization?

(4) Would you close the flagship store or keep it open? What are the reasons for doing each? Do the FNC and Procafecol have different perspectives on this matter?

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more