CLOSING CASE TWO

Spotify: Music as a Mobile Service

Daniel Ek spotted a business opportunity in the music industry when he was convinced that if you give away music for free and make it easy and pleasant for people to listen, they will become regular listeners. Ek wanted to disrupt the digital-download music business by replacing the iPod with on-demand music via mobile phones. As a habit formed, these users would almost magically be willing to pay for what they had been getting for free. Ek’s Spotify start-up operates on this premise: The more you play, the more you’ll pay. This counterintuitive idea continues to form the basis of Spotify’s business model, even as it has confounded music labels and artists.

Since 2008, when Spotify launched, it has remained the global music leader using the cloud to stream music, popularizing the idea of music as a service rather than goods that consumers own. With 100 million paying subscribers, Spotify currently remains the top cloud music provider, although Apple and Google are approaching fast in the rearview mirror.

Apple, which dominated the digital-download music business with iTunes during the 2000s, launched its music subscription service in 2015. Analysts predicted it would pass Spotify in subscribers within a year, thanks to the power of the iPhone user base and Echo smart speakers. Amazon Prime Music Unlimited customers are signing up in droves to Amazon’s cloud music service.

Google already has the globe’s most popular digital music listening device in YouTube, and in an effort to make more money from it, the company recently introduced a Spotify-like YouTube Music subscription.

Read Closing Case Two: Spotify: Music as a Mobile Service (in yellow) and respond to the five questions below.  Be sure to use the Rubric as a guide to the requirements.

Spotify: Music as a Mobile service:

1. How is Spotify taking advantage of mobile devices?

2. How is Spotify a music-as-a-service business:

3. Why should Spotify care about mobile device management?

4. Why should Spotify care about mobile application management?

5. Without wireless technologies and mobile device, would Spotify be successful? Why or why not?

Your paper should include an introduction and responses to the five questions in a paper format. Please do not bullet points for your answers and do not list the case questions.  Consider using subheadings and write a paper that flows from paragraph to paragraph. Use APA format (double-spaced) and cite any resources.

Grading Rubric:

Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario
The Covid-19 pandemic has had a tremendous impact on communities around the world. The impact has been felt in healthcare, economic, business, government, education, and social areas. It has put people at odds over vaccines, placed local government policies against federal policies, and beliefs versus medicine. Some may say the world we are living in is full of chaos over this situation. Businesses are demanding that employees get vaccinated or face termination of employment. And this has led to a situation where the legality of getting vaccinated has reached the state courthouse in Your State, USA.

The stage has been set for two opposing legal teams to argue their case before the state supreme court in Your State, USA. A very large grocery store chain, Fine Foods, has asked that their employees get vaccinated or face termination of employment. The company argues that as a supplier of goods and services to government entities, Fine Foods must follow vaccine guidelines set by Your State, USA. The Grocery Union
Workers of America is arguing that their members cannot be required to get vaccinated and that this is against the law.

For this assignment, you will choose a legal team, either Fine Foods or Grocery Union Workers of America (GUWA). Your role is a data analyst for the respective law firm representing the side YOU choose. The lead attorney has tasked you with extracting data to support their legal case for vaccinations. If you choose the Fine Foods legal team, you will support all employees getting vaccinated. If you choose the Grocery Union Workers of America (GUWA) legal team, you will support a person’s right to choose to get vaccinated and of course, not lose their job. It is important for you to focus on your role as data analyst and provide data. You should not try to present any actual laws pertinent to Covid-19.

Although this topic may be emotionally charged, your job is to present data-centric evidence which can be presented in court. Your data should be credible and convincing. 

Instructions
You have been suggesting to the law firm that in order to make more effective court presentations, the firm needs to invest in data visualization software. This case and the related datasets have brought this issue to the forefront. So now the lead attorney has asked you to conduct a study identifying the best visualization tools that fit the firm’s current and future presentation needs.

The tools you recommend need to have a short learning curve, adequate features, and be able to be acquired at a reasonable cost. Your initial investigation has narrowed your selection down to three data visualization tools. Follow the instructions below and submit your study in Microsoft Word:

• Your submission should include an introduction as to why the study is being done, a matrix table, and a conclusion with your recommendation.
• Create a matrix table of the three data visualization tools whose pertinent features closely match the needs of the firm.
• Include a rating system for “ease of learning” and “use of the tool.”
• Show cost information, including subscription and maintenance fees
• Rank the products in order of your recommendation and include your rationale.
• Note: The submission for this study should be in Microsoft Word format. The matrix can be created using the insert table feature in Word, or you can embed the matrix from an Excel worksheet.

  Data Files
  For this deliverable, please reference the following websites:
  www.tableau.com
  www.qlik.com
  https://powerbi.microsoft.com/en-us/
  Gartner Magic Quadrant Report

Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario
The Covid-19 pandemic has had a tremendous impact on communities around the world. The impact has been felt in healthcare, economic, business, government, education, and social areas. It has put people at odds over vaccines, placed local government policies against federal policies, and beliefs versus medicine. Some may say the world we are living in is full of chaos over this situation. Businesses are demanding that employees get vaccinated or face termination of employment. And this has led to a situation where the legality of getting vaccinated has reached the state courthouse in Your State, USA.

The stage has been set for two opposing legal teams to argue their case before the state supreme court in Your State, USA. A very large grocery store chain, Fine Foods, has asked that their employees get vaccinated or face termination of employment. The company argues that as a supplier of goods and services to government entities, Fine Foods must follow vaccine guidelines set by Your State, USA. The Grocery Union
Workers of America is arguing that their members cannot be required to get vaccinated and that this is against the law.

For this assignment, you will choose a legal team, either Fine Foods or Grocery Union Workers of America (GUWA). Your role is a data analyst for the respective law firm representing the side YOU choose. The lead attorney has tasked you with extracting data to support their legal case for vaccinations. If you choose the Fine Foods legal team, you will support all employees getting vaccinated. If you choose the Grocery Union Workers of America (GUWA) legal team, you will support a person’s right to choose to get vaccinated and of course, not lose their job. It is important for you to focus on your role as data analyst and provide data. You should not try to present any actual laws pertinent to Covid-19.

Although this topic may be emotionally charged, your job is to present data-centric evidence which can be presented in court. Your data should be credible and convincing. 

Instructions
You have been suggesting to the law firm that in order to make more effective court presentations, the firm needs to invest in data visualization software. This case and the related datasets have brought this issue to the forefront. So now the lead attorney has asked you to conduct a study identifying the best visualization tools that fit the firm’s current and future presentation needs.

The tools you recommend need to have a short learning curve, adequate features, and be able to be acquired at a reasonable cost. Your initial investigation has narrowed your selection down to three data visualization tools. Follow the instructions below and submit your study in Microsoft Word:

• Your submission should include an introduction as to why the study is being done, a matrix table, and a conclusion with your recommendation.
• Create a matrix table of the three data visualization tools whose pertinent features closely match the needs of the firm.
• Include a rating system for “ease of learning” and “use of the tool.”
• Show cost information, including subscription and maintenance fees
• Rank the products in order of your recommendation and include your rationale.
• Note: The submission for this study should be in Microsoft Word format. The matrix can be created using the insert table feature in Word, or you can embed the matrix from an Excel worksheet.

  Data Files
  For this deliverable, please reference the following websites:
  www.tableau.com
  www.qlik.com
  https://powerbi.microsoft.com/en-us/
  Gartner Magic Quadrant Report