11.Which of the following is true about trade associations?
a.Trade associations provide valuable information about local markets.
b.The information provided by trade associations is often quite specific in nature.
c.Trade associations do not maintain files on international trade issues and trends affecting international marketers.
d.Trade associations provide general background information such as the name of the chief executive officer, the address and telephone number, and some information about a firm’s products.
12.Why is information provided by trade associations often quite general in nature?
a.Because the frequency of updates is very low
b.Because the basic intent of such information is to serve as an “appetizer”
c.Because summary information is what most international organizations look out for
d.Because of the wide variety of clients served
13.Which of the following is a drawback associated with electronic information services?
a.The information provided is not cost-effective.
b.They are heavily biased toward the English language.
c.They do not provide information on technical standards and trade regulations on specific products.
d.The information provided is often quite general in nature.
14.The level of computerization of a society can estimate the future need for software. In this statement, the level of computerization of a society is a:
a.random variable.
b.proxy variable.
c.constant.
d.qualitative variable.
15.Which of the following is true about primary research?
a.It is always conducted by the firm with a specific need.
b.It is very limited in scope as it typically does not go beyond the activities of secondary data collection.
c.It is conducted to fill specific information needs.
d.It is easier to conduct internationally.
16.Firms are increasingly recognizing that ____ variables, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer groups in different countries.
a.discrete
b.segmentation
c.purchase-related
d.economic
17.Which of the following questions will require the use of primary research?
a.What are the latest accords and negotiations in the WTO?
b.What is the ratio of Columbia's debt to gross domestic product?
c.What is the market potential for furniture in Indonesia?
d.What percentage of global steel production is accounted by the Chinese steel industry?
18.Which of the following approaches uses an intermediary such as an outside research agency to bring headquarters and country operations together?
a.Coordinated research approach
b.Top-down approach
c.Decentralized approach
d.Centralized approach
19.In the _____ approach, the headquarters establishes the broad thrust of research activities and delegates further design and implementation to the specific countries. The research is then carried out locally, and only a final report is provided to headquarters.
a.top-down
b.decentralized
c.coordinated
d.centralized
20.Outside research is appropriate:
a.for small-scale international marketing research.
b.for small-scale domestic marketing research.
c.when generalized research skills are required.
d.when specialized research skills are required.
