For this task, you are required to create a Business Identity Kit for a new business venture, including a Business Card, Letterhead, and Mailing Envelope, using a recent version of InDesign or “approved” alternate electronic publishing software (Scribus) from “scratch” WITHOUT the use of any templates.
Your design should embody a unified design, such as demonstrated in the Business Identity Kit displayed in the image above (pictured in this example is a business card, envelope, and letterhead).
Submission Requirements
Please submit the following:
1. Submit a PDF (Portable Document Format) version of your project to your Assignments Folder.
2. Submit the original file of your completed work (.INDD document if using InDesign).
3. Submit ALL images, graphics, photos, clipart, or text files used in creating your work.
PROJECT PACKAGING
InDesign’s Package feature places all the resources, including photos, images, clipart, and fonts, used in a document into one centralized folder. The Package feature does not create a PDF version of your project, so you will have to create a PDF separately.
4. Project Reflection
Post an answer the following questions when you submit your assignments files.
a. What type of business did you select for your Business Kit?
b. Why is your design appropriate (colors, fonts, style)?
c. What issues or challenges did you face creating this project?
d. What software programs did you use to create your redesign?
e. Where did you find the images you used in your project (include URLs if possible)?
You can submit your reflection as a Microsoft Word document or just copy and paste your answers in your Assignments Folder’s text box when you submit your assignment along with the rest of the required project files.
NOTE 1: Assignments created in MS Word, MS Publisher, or MS Works (or similar word processing software applications) will not be accepted.
NOTE 2: You can not use a template or other pre-formatted design to complete your project, in whole, or in part. You must create your design from “scratch”, starting from an empty page.
Your project must include all of the required elements listed below:
REQUIRED ELEMENTS
#BUSINESS CARD01Page Size: Set at 0.05 inches (or equivalent picas, points, etc.) margin on the top, bottom, left, and right.02Page Orientation: Portrait or Landscape (you decide)03Paper Size: US Business Card (3.5 inches x 2 inches)04Number of Pages: 1 (deselect Facing Pages)05
Business Card Elements: Name, Job Title, Address, Phone Number, Fax Number, Web Address, E-mail address, Company Name, and Company Logo
#LETTERHEAD01Page Margins: Set at .25 or 0.5 inches (or equivalent picas, points, etc.) on the top, bottom, left, and right. However, feel free to use bleeding if appropriate.02Page Orientation: Portrait (Tall)03Paper Size: Letter – 11 inches (height) x 8.5 inches (width)04Pages: One page05Letterhead Elements: Company Name, E-mail Address, Business Address, Phone Number, Fax Number, Company Logo, Web Address (URL)
#MAILING ENVELOPE01Page Margins: Set at .25 or 0.5 inches (or equivalent picas, points, etc.) on the top, bottom, left, and right. However, feel free to use bleeding if appropriate.02Page Orientation: Landscape (Wide)03Document Size: Letter – Standard #10: 4 1/8 inches (height) by 9 1/2 (wide)04Pages: One page05Mailing Elements: Company Name, Business Address (Return Address), and Company Logo
NOTE 3: All design elements must fit the purpose and theme of your project.
NOTE 4: All design elements must utilize proper Visual Hierarchy and Foreground-Background Segregation!
Please following directions thoroughly!
