Part 1: Identifying Components

Read the articles listed below and found in this week’s University Library Resources then identify the following for each article:

1. Methodological approach (qualitative, quantitative, or mixed methods)

2. Research Purpose 

3. Research Questions

4. Research methods used

5. Overall Implications of the Findings (Discussion/Conclusion/Implication section) 

Review this example for the type of information you should include in each box. It is not all encompassing and may not be duplicated in your chart. 

Type    of Analysis

Methodology

Research    Purpose

Research    Questions

Research    Methods 

Overall    Implications of the Findings

Example:

Friedman, S. D., & Westring,   A. (2015). Empowering individuals to integrate work and life Insights for   management development. Journal of Management Development, 34(3),   299-315. 

Mixed Methods

The purpose of this paper is to   address the lack of knowledge and evidence regarding Els (empowerment   initiatives).

What are the key insights that   can be used in the selection, design, implementation, and evaluation of   work-life empowerment efforts?

The researchers used a mixed   methods approach of experiments and self-assessments (textual analysis). 

The findings offer a way to understand work-life   initiatives and create opportunities for employees to enhance work-life   balance while simultaneously achieving greater work performance. It will   allow companies to shed light onto critical features of EIs and strategies   for effective implementation. 

Findings lay a foundation for   future empirical research on individual-level organizational initiatives in   the work-life arena.

Type   of Analysis

Methodology

Research   Purpose

Research   Questions

Research   Methods

Overall   Implications of the Findings

Thematic Analysis:

Moeta, M. E., & du Rand, S.   M. (2019). Use of scenarios to explore conflict management practices of nurse   unit managers in public hospitals. Curationis, 42(1), 1–11.   https://doi.org/10.4102/curationis.v42i1.1943

Content Analysis:

Schimmelpfennig, C. (2018). Who   is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements. Journal   of International Consumer Marketing, 30(4), 220–234.   https://doi.org/10.1080/08961530.2018.1446679

Narrative Analysis:

Noraini Ismail, Husin, M. M. d.,   Bhatti, T., & Hendy Mustiko Aji. (2018). Islamic Branding in Food Service   Industry: Qualitative Study of Sellers’ and Consumers’ Perceptions. Global   Business & Management Research, 10(3), 900–907. 

Semiotics Analysis:

Istrate, A. M., & Bîrsanu,   R. (2018). A semiotic approach to marketing communication. Romanian   Economic and Business Review, 13(4), 7-13.

Part 2: Data

You can see that each analysis method approaches a problem from different perspectives. Choose 1 article and then answer the following questions on data transformation. Answers should be 4-6 sentences. 

Description of Data

What ways did the researcher(s) offer a clear description of the data? Pay close attention to how the researchers presented the data to show how the data informed the overall findings.

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Displayed Data

How did the researcher(s) identify important findings and their interactions? Focus on how the researchers displayed data in tables/charts, comparison to a standard, or coding schemes, etc.

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Interpretation

Explain how the researcher interpreted the data. Note if theory was used as a framework, connected to personal experiences, or explored alternate perspectives of the findings.

What is your interpretation of the researcher’s overall conclusions? 

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Supporting a Project

How could you use the data transformation if you were a communication/marketing coordinator trying to use the overall findings to support a communication or marketing plan or a project? Consider this week’s Career Connection video – are the findings in line with the mission?

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