JWI 515: Managerial Economics
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 515 – Assignment 2 (1244) Page 1 of 4

Assignment 2: Executive Brief (Weight: 15%)
Due: Monday 9 am (eastern), Week 6

Instructions

In Assignment 2, you will analyze the data collected in your GUIDES Worksheet. Now that you have
researched the economic conditions of the target country, using the Indicators and other resources, you
are ready to make a recommendation. You will present your conclusions and proposed next steps in an
Executive Brief of three to four pages. In this document, you summarize your key findings, recommend a
course of action, and provide a rationale for your proposal. Your home country data is an important
benchmark for interpreting the data on the target country which you have been researching.

As an Executive Brief is a succinct business communication, it is helpful to make notes on your ideas
and work through your recommendation before writing the final document. To prepare in this way,
examine your data from Assignment 1 and make notes, using the prompts in the Sample Outline
provided below. When you are ready to proceed with writing your Executive Brief, use the same Sample
Outline to structure the sections of your Executive Brief document.

Note: Use this format for your filename:

o LastName_FirstName_JWI515_Exec_Brief.docx (e.g,. Doe_John_JWI515_
GUIDES_Worksheet.docx)

Sample Outline

Use the following Outline of sections to organize the body of your Executive Brief. Use the underlined
headings as section headings in your assignment. Use the prompts in each section to make sure you
include the required content.

No Cover page is needed. Instead, use the following heading at the top of your Executive Brief:

TO: Your Instructor
FROM: Your Name
DATE: Submittal Date
RE: Managerial Economics 515 – Assignment 2 – Executive Brief

Introduction

• Specify your home country, target country, company and the industry it operates in
• Give an overview of the task you have done researching Indicators and explain its purpose

JWI 515: Managerial Economics
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 515 – Assignment 2 (1244) Page 2 of 4

Target Country Economic State

• Describe the economic health and business trends of your target country
• What three Indicators were key in assessing the target country’s economic health? Why?
• What stage of the business cycle is your industry in for the target country?
• What does this data imply for growth opportunities for your company in the target country?

Recommendation

Choose ONE of the following options to recommend:

 Enter new market in target country

 Do Not enter new market in target country

 Expand existing market presence in target country

 Plan for withdrawal from the target country’s market

Based on the option you selected, respond to the prompts below:
• Briefly explain the rationale for your recommendation, with reference to your research
• What two Indicators were key in assessing the business outlook for your company and its industry

in the target country? Why?

References

Professional Formatting Requirements

• Typed, double-spaced, professional font (size 10-12), include headings and subheadings, with one-inch
margins on all sides

• In place of a Cover page, provide the following heading at the top of Page One of your Executive Brief:

 TO: Insert Professor’s Name
 FROM: Insert Your Name
 DATE: Insert Date Submitted
 RE: Managerial Economics 515 – Assignment 2 – Executive Brief

• Include a References page that enables the reader to locate original sources. Application and analysis of
course materials and resources are expected, and additional research is welcome

• The References page is not included in the required length

JWI 515: Managerial Economics
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 515 – Assignment 2 (1244) Page 3 of 4

RUBRIC: Assignment 2: Executive Brief

CRITERIA Honors High Pass Pass Low Pass Unsatisfactory

1. Describe the
overall
economic
health and
business
trends of your
target country.

Weight: 20%

Exemplary
description of the
overall economic
health and
business trends
of the target
country.

Very good
description of the
overall economic
health and
business trends of
the target country.

Satisfactorily
describes the
overall economic
health and
business trends
of the target
country.

Partially describes
the overall
economic health
and business
trends of the
target country.

Does not
describe the
overall economic
health and/or
business trends
of the target
country.

2. What three
Indicators
helped most in
assessing the
target country’s
economic
health? Why?

Weight: 20%

Identifies three
indicators that
helped in
assessing the
target
country’s
economic
health and
provides an
excellent
explanation of
why they
helped.

Identifies three
indicators that
helped in
assessing the
target country’s
economic health
and provides a
very good
explanation of why
they helped.

Identifies three
indicators that
helped in
assessing the
target country’s
economic health
and satisfactorily
explains why
they helped.

Identifies three
indicators that
helped in
assessing the
target country’s
economic health
and partially
explains why they
helped.

Identifies
fewer than
three
indicators that
helped in
assessing the
target
country’s
economic
health and/or
does not
explain why
they helped.

3. What is the
business
cycle stage in
your industry
in the target
country?
Explain its
implications
for growth
opportunities.

Weight: 15%

Identifies the
business cycle
stage for the
industry in the
target country
and provides an
excellent
explanation of its
implications for
growth.

Identifies the
business cycle
stage for the
industry in the
target country and
provides a very
good explanation
of its implications
for growth.

Identifies the
business cycle
stage for the
industry in the
target country
and
satisfactorily
explains its
implications for
growth.

Identifies the
business cycle
stage for the
industry in the
target country
and partially
explains its
implications for
growth.

Does not identify
the business
cycle stage for
the industry in
the target
country and/or
does not explain
its implications
for growth.

JWI 515: Managerial Economics
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 515 – Assignment 2 (1244) Page 4 of 4

CRITERIA

Honors

High Pass

Pass

Low Pass

Unsatisfactory

4. Select an
appropriate
recommen-
dation and
explain its
rationale,
based on your
research.

Weight: 20%

Selects an
appropriate
recommendation
and provides an
exemplary
explanation of its
rationale, with
excellent
reference to the
student’s
research.

Selects an
appropriate
recommendation
and provides a
detailed
explanation of its
rationale, with
very good
reference to the
student’s
research.

Selects an
appropriate
recommendation
and satisfactorily
explains its
rationale, with
good reference to
the student’s
research.

Selects an
appropriate
recommendation
and partially
explains its
rationale, with
adequate
reference to the
student’s
research.

Does not select
an appropriate
recommendation
and/or does not
clearly explain its
rationale with
reference to the
student’s
research.

5. What two
Indicators
helped most
in assessing
the business
outlook for
your company
and industry
in the target
country?
Why?

Weight: 15%

Identifies two
indicators that
helped in
assessing the
business
outlook for the
company and
industry and
provides an
excellent
explanation of
why they
helped.

Identifies two
indicators that
helped in
assessing the
business outlook
for the company
and industry and
provides a very
good explanation
of why they
helped.

Identifies two
indicators that
helped in
assessing the
business outlook
for the company
and industry and
satisfactorily
explains why they
helped.

Identifies two
indicators that
helped in
assessing the
business outlook
for the company
and industry and
partially explains
why they helped.

Identifies fewer
than two
indicators that
helped in
assessing the
business
outlook for the
company and
industry and/or
does not
explain why
they helped.

6. Clarity,
logic, writing
mechanics,
and
formatting.

Weight: 10%

Few to no
mechanical
errors; text flows
and concisely,
clearly, and
exemplarily
expresses the
student’s position
in a manner that
rationally and
logically develops
the topics.

Few mechanical
errors; text flows
and concisely and
clearly expresses
the student’s
position in a
manner that
rationally and
logically develops
the topics.

More than a few
mechanical
errors; text flows
but lacks
conciseness or
clarity; assertions
and conclusions
are generally
justified and
explained.

Several
mechanical errors
make parts of the
text difficult for the
reader to
understand; the
text does not flow;
the discussion
fails to justify
conclusions and
assertions.

Multiple
mechanical
errors; much of
the text is difficult
to understand or
the text does not
flow; fails to
follow formatting
instructions.