1st Part of the Assignment Short Exercise #1: Branding your company (20 pts) Your first task will be to name your new company. Because your company name may influence its image, marketability, and the design of your logo and stationery, you should give the name careful thought. To build an identity, create an original (created) logo and the letterhead to be used as company stationery. Logos and letterhead are important because they project your company′s image to your customers and to other internal and external stakeholders. The image you project through your company name and branding impacts your credibility, so give careful thought to how you want others to perceive you and the company you own. Be sure to view The Five Principles of Design video short before you begin your logo design. Apply these principles and discuss how they were applied to your logo creation in your one page explanation assignment (see below). If you need to download a design program or need to get familiar with one, here are some choices: You can download free design software such as GIMP or SVGedit from the internet. Or, you could use a design program installed on some OSs such as Corel Draw or Paint. Submit: Sample stationery with your company name, contact information, and logo A one page explanation of why you selected the design for your logo and stationery and how you believe it projects the image you want. Use Chapter 9 (Pages 222-228) and The Five Principles of Design to help you explain why you selected any visuals or other design elements you used. And remember, for the remainder of your assignments, you will use your company′s stationery as appropriate. 2nd Part of the Assignment. This assignment has two parts – Research (10 pts.) and Memo (15 pts.) Research and Memo (Total 25 pts) Two Steps: Conduct research and write a synthesis including APA formatted sources Write a memo using your research. You will submit one document to include a 1 – 2 page research synthesis followed by a separate, 1-2 page memo correspondence. Research Synthesis Prior to writing this memo, conduct research about WebEx: what it is, how it is used by businesses for communication. Submit a 1-2 page synthesis of your research with sources cited (in-text and reference list) using APA style. Wikipedia is not a reference. Use APA format style with the research synthesis (do not use memo-head/letterhead with your synthesis). Memo Objective: Write a memo to your employees informing them that you have decided to implement WebEx for internal communication. WebEx will be used so that employees can communicate more quickly via online meetings and easily. Explain your rationale, implementation strategy and timing. Acknowledge counter viewpoints and respond to those concerns while expressing confidence (use your research vs opinion) in your decision. Refer to memo format on Pages 162 and 561 and Pages 93 – 98 to refresh your memory on audience analysis. View the How to Write a Memo Video Short. Use your newly created company memo-head and logo for this assignment
