Word count is 1200 words or more. QUESTION 1 IS TO BE ABOUT THE “REAL TIME” WHICH MEANS WHATS HAPPENING IN 2018. Everything must be in own words. There needs to be at least 2 or more references. There will be two attachments one is the assignment and other one is the reading 

one of the references:  Parnell, J.A. (2008). Strategic management: Theory and practice (3rd ed). Cincinnati, OH: Cengage.

Here is a Guide Line of how the assignment needs to be done. QUESTION 1 HAS TO BE REAL TIME WHICH MEANS IT NEEDS TO BE FROM 2018. 

Guidance for Unit 5 Hello everyone and welcome to Unit 5. We have made it to the final unit! Here are some points to help you in your Unit 5 COMPLETE assignment. 

1. Case Summary and the Narrative Format: The case summary is supposed to be on the Real time case assigned for the unit. In Unit 5, it is Real-Time Case 15: FedEx. . In other words, “these firms” refers only to FedEx. Remember to use the narrative format in your summary, and remember as well to focus on discussing strategic issues from the past 12 months; i.e. real time information from the internet. 

2. Case Analysis #1: The first question is very self explanatory. In the second question, you will analyze whether FedEx’s distinctive competence can be used for sustained competitive advantage. It will be a good idea to review what you read in Unit 1 about the Resource Based View and combine it with the SWOT analysis. 

3. Case Analysis #2: This is a very straightforward question on crisis management. Crisis management is one of the topics in your READ assignment for this unit. I will simply look at how well you integrate the concepts in your reading into your analysis, given the two crises you identify. 

4. Application: The application is about strategy formulation. Make sure you state clearly which strategy you would pursue at each level, that is, Corporate, Business Unit, and Functional. Please identify your strategies using the terms in the textbook. For example, under corporate level strategies, the alternatives are Growth, Stability, and Retrenchment. Under growth, the options are further divided into internal and external. It will be a good idea to review chapters 6, 7, 8, and 9 for correct terminology. Keep this essay concise and to the point. It is possible to write lots of pages on this question, but you need to maintain the 300 to 400 word limit. Under the functional strategies, for example, limit your discussion to only one or two pertinent dimensions, not the whole cornucopia of functional strategies