For this discussion, you will conduct research regarding the two issues of organizational (a) reputation and (b) sustainability. In one long paragraph, explain to your possible audience (readership) the importance of having a strong and positive organizational reputation, and secondly, the importance of the organization’s sustainability with a future strategic direction. Follow the expectations for this discussion regarding content and scholarly articles. 

No books can be used, only current scholarly journals (past 5 to 7 years) that are labelled academic, peer-reviewed, or refereed journals. To receive credit for this discussion, all references must align with in-text citations and be complete with all information (i.e., authors, date, title, source) to include the DOI or the URL. This will help faculty retrieve the source to determine if the source meets the requirements of the submission. Each paragraph must have at least 5 to 6 academic sentences with at least 2 or more current scholarly sources (past 5 to 7 years). Review the rubric below. 

No Secondary Sources, No Direct Quotes, No Bullets, No Abbreviations, No Acronyms, and No Contractions are allowed. You are responsible for your full interpretation of the content with the understanding that every paragraph must have at a minimum of 5 to 6 academic sentences with 2 or more current scholarly articles (past 5 to 7 years) to validate your claims. Your response should be a minimum of 350 words and should address the full discussion requirements; do not minimize your response. Your response should be a minimum of 350 words and should address each of the questions presented.