Individual report | Marketing homework help

Assessment brief

Title: Digital Optimisation.

Assessment type: Individual Report.

Size or length of assignment: 3500 words

Chosen brand: Loewe /Loewe is a high-quality luxury brand.

This assessment should be written in formal report format using the 3rd person.

Referencing Style :Harvard Referencing

Ariel 11 point
1.5 spacing
Use numbered headings and sub headings to sign post you are addressing all parts of the brief

Assessment Task
What are you required to do in this assignment?

As Marketing Manager, you have been asked by the Senior Leadership Team (SLT) to propose an optimisation improvement plan to help the chosen organisation meet its corporate objectives. The proposed optimisation to drive an increase in ROI. This can either by increasing the volume of sales or profit. You are encouraged to look broadly at all areas of marketing that would benefit from optimisation improvement but need to make sure that the proposed improvement plan, and the objective you set for this, fit within the overall organisational strategy. Ie that they are Feasible, Suitable and Acceptable.

You will be required to complete a report for the SLT that addresses the following elements:

Digital Insights

Task 1. Organisation Overview (5 marks)

Provide a background to your chosen organisation, including:

· Organisation name

· Organisation information – to include type of organisation (NFP, B2B, B2C and legal entity), size of organisation, range of products and services, customer base and main competitors.

· Stakeholders – summary of key internal and external stakeholders, recommended to use Mendelow’s Matrix.

· Key customer segment – an overview of selected key customer segment. This should be comprehensive and detailed

Recommended you use the titles provided as subheadings for the organisation summary.

Organisation summary should be a maximum of 2 sides of A4 and must be the first thing presented in Task One. This will not be included in the word count.

Task 1b (20 marks 500 words)

Using the evaluation of findings from the audit of the digital macro and microenvironment of your chosen organisation, assess:

· chosen organisation’s (LOEWE)ability to deal with the impact and influence of opportunities and threats

· chosen organisation’s ability to innovate digitally

· chosen organisation’s ability to create competitive advantage

The audit frameworks should be in your appendix and you should use no more than 4 or 6 pages.

Task 1c (10 marks 250 words)

Analyse the key findings of your audit in Task 1(b) further, to determine the marketing activities that need to be considered in your conversion optimisation plan in Task 2. Clearly Identify and justify the initiative.

Task 2. Digital Optimisation

Task 2a (35 marks 1500)

Develop and justify a conversion optimisation plan for the organisation to support the chosen theme. This should consider:

· The key elements that influence conversion rates

· Conversion objectives for optimisation

· The desired ROI

· Visualisation of the Sales Funnel

· The use and integration of offline and online activity.

Task 2b (20 marks 1000 words)

Recommend ways in which the conversion optimisation plan in Task 2(b) can be measured and monitored in relation to the objectives set, using relevant analytics and measurement techniques.

Task 2c (10 Marks 250 Words)

Gantt chart showing clear start and end dates, and key milestones – should cover roll out comms, launch dates and all project management mile stones including testing.

Should look like this >>>

A screenshot of a computer Description automatically generated

Assessment Criteria
Knowledge and Understanding of the concept	20%
Evaluation, critical discussion, analysis: Identification and use of a variety of studies & models, with good breadth, relevance and appropriate use of a range of respected and up to date sources.	20%
Examples of application of the concept in different marketing contexts.	25%
Suitability of recommendations and application to the organisation	25%
Communication skills: presentation, professionalism, structure	10%

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July 1, 2023

11) Suppose a developing country receives more machinery and capital equipment as foreign entrepreneurs increase the amount of investment in the economy. As a result,

A) the long-run aggregate supply curve will shift to the right.

B) the long-run aggregate supply curve will shift to the left.

C) the economy will move up along the long-run aggregate supply curve.

D) the economy will move down along the long-run aggregate supply curve.

12) Which aggregate supply curve has a positive slope?

A) long run only

B) short run only

C) both long run and short run

D) neither long run nor short run

13) The short-run aggregate supply curve has a(n) ________ slope because as prices of ________ rise, prices of ________ rise more slowly.

A) positive; final goods and services; inputs

B) infinite; final goods and services; inputs

C) positive; inputs; final goods and services

D) infinite; inputs; final goods and services

14) All of the following are reasons why the wages of workers and the prices of inputs rise more slowly than the prices of final goods and services except

A) unions are successful in pushing up wages.

B) firms are often slow to adjust wages.

C) contracts make prices and wages "sticky."

D) menu costs make some prices sticky.

15) An increase in the price level will

A) shift the short-run aggregate supply curve to the left.

B) shift the short-run aggregate supply curve to the right.

C) move the economy up along a stationary short-run aggregate supply curve.

D) move the economy down along a stationary short-run aggregate supply curve.

16) If, due to a recession, foreign workers begin to leave the United States to search for temporary work in their home countries until the recession has ended, this will

A) shift the short-run aggregate supply curve of the home country to the left.

B) shift the short-run aggregate supply curve of the home country to the right.

C) move the home country's economy up along a stationary short-run aggregate supply curve.

D) move the home country's economy down along a stationary short-run aggregate supply curve.

17) The invention of the cotton gin ushered in the Industrial Revolution and began a long period of technological innovation. What did this technological change do the short-run supply curve?

A) It shifted the short-run aggregate supply curve to the left.

B) It shifted the short-run aggregate supply curve to the right.

C) It moved the economy up along a stationary short-run aggregate supply curve.

D) It moved the economy down along a stationary short-run aggregate supply curve.

18) Hurricane Katrina destroyed oil and natural gas refining capacity in the Gulf of Mexico which subsequently drove up natural gas, gasoline, and heating oil prices. Three years later, once the refining capacity was restored, these prices came back down. The restoration of refining capacity should

A) shift the short-run aggregate supply curve to the left.

B) shift the short-run aggregate supply curve to the right.

C) move the economy up along a stationary short-run aggregate supply curve.

D) move the economy down along a stationary short-run aggregate supply curve.

19) When the price level rises from 110 to 115, the aggregate level of GDP supplied rises from $80 billion to $120 billion. This ________ relationship represents the ________ relationship between the quantity of real GDP firms are willing to supply and the price level.

A) negative; short-run

B) positive; short-run

C) negative; long-run

D) positive; long-run

20) If full-employment GDP is equal to $4.2 trillion, what does the long-run aggregate supply curve look like?

A) It is a horizontal line at $4.2 trillion of GDP.

B) It is a vertical line at a level of GDP below $4.2 trillion.

C) It is a vertical line at $4.2 trillion of GDP.

D) It is a vertical line at a level of GDP above $4.2 trillion.