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Convergent media | Marketing homework help

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The Report Structure

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Sensitivity: Internal • Start with a few words to note that the third part of the report is to develop the campaign Strategy (use some Academic Underpinning to support this) • Who the campaign is going to be targeting at (audience), e.g. what age range is the target audience? What interests do they have? etc. Include why you have chosen this target audience • What the message is for the campaign (what do you want the target audience to know). Also what is the message appeal you are using (Rational, Emotional or both appeal)?. • What Media Tools you will use in the campaign ( just present overview details ) e.g. Broadcast – TV, Radio, Outdoor – Billboards, Online – Website, Social Media (these are all of the different media you think are needed for the campaign). Also add if the message would be changed slightly because of the media types you are planning to use e.g. A Broadcast media (TV Advert) message being different to an Outdoor media (Billboard Advert) message • What scheduling and intensity do you plan to use, e.g. Burst, Drip, Blend etc and broadly how these link together, e.g. the burst will take place in Month x and in Month x. This will be supported with a drip in Months x etc. Remember there could be some seasonal events e.g. Summer and Winter events to take into account when scheduling the campaign. Strategy Checklist: What to include in this part… Strategy

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Sensitivity: Internal • Start with a few words to note that the fourth part of the report is to develop the campaign Communications Tactics (use some Academic Underpinning to support this) • Explain what the first Tactic you are using in the campaign is (use some academic underpinning to support it) • Present details about how the Tactic will look, e.g. create a drawing, storyboard or a mock – up of the design of it using some images and text. • Add further information about the tactic regarding when it will be used in the campaign, where it will be used (locations, channels or platforms), for how long in the campaign it will be used and how it links to the other tactics being used in the campaign. • Then repeat the same details as above for the second and third tactics. Tactics Checklist: What to include in this part… Tactics

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Sensitivity: Internal • Start with a few words to note that the fifth part of the report is to develop the campaign Actions (use some Academic Underpinning to support this) • For the three tactics developed in the previous section – what are activities (actions) that would need to be completed in date order to implement the tactic? Try to list around 10 to 15 main activities for each Tactic • Consider and note if there are links between the tactics and actions required e.g. is there particular weeks or months during the campaign when the intensity of the actions will be much higher? Why? • You can use the Excel Spreadsheet Template available on Module Course Resources to list these actions using a Gantt Chart approach. • Transfer the details in the Excel Spreadsheet into the Report Actions Checklist: What to include in this part… Actions

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Sensitivity: Internal • Start with a few words to note that the sixth part of the report is to develop the campaign Control elements (use some Academic Underpinning to support this e.g. the Smith and Zook core text book ) • Present some brief overview details regarding when the budget will be spent in the campaign on the three tactics, (you can use the Template available on Course Resources). • Add a few brief details as to what specifically the budget would be spent on e.g. Printing costs, Staff required, Advertising slots etc • Present how the campaign will be monitored and measured, (you can use the Template available on Course Resources). Control Checklist: What to include in this part… Control

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Sensitivity: Internal Your report must be fully supported, justified and underpinned throughout with appropriate reference to academic theory, models, texts and journal articles . You must not just ‘insert’ completed models but use the guide I have demonstrated in this deck which introduces and applies the model used, and then shows the insight the model has given and why it helps demonstrate what you are talking about. Reminder – Academic Underpinning

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Sensitivity: Internal The Report Structure Title Page – Please don’t include your name on this page (just include module title, Passenger Campaign, Word Count) Contents List – Please include a list of the different sections in the report and their page numbers Introduction – Just briefly note that the report is about a campaign for Passenger using the SOSTAC Framework approach ( 100 – words ) Situation Analysis and Communications Objectives – use approximately 850 words in total for these two parts of the Report Communications Strategy and Communications Tactics – use approximately 1700 words in total for these two parts of the Report Communications Actions and Communications Control – use approximately 450 words in total for these two parts of the Report Conclusion – Just briefly summarise the main points of the report, for example, what the campaign wanted to achieve, what the general campaign message was and the types of communication tactics that were used ( 150 words ) References – Please list these in Harvard Format Appendices – (if you choose to have these)

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Sensitivity: Internal Situation Checklist: What to include in this part… • Start with a few words to note that the first part of the report is to review the company’s current situation using a range of different models and research collected on the company and its market. • Include some information about the company, e.g. when established, location, what they sell, main competitors etc… • Add brief details regarding the models you have used to review the company’s situation (PEST, SWOT, P5F, BCG etc) and use some academic underpinning to support using the model . • Use the PEST, SWOT, Porter’s Five Forces model templates etc that you have added your research details to. (These can be put into the Appendices if needed) • Most importantly highlight what you think is the most important (these are two or three areas found in the situational analysis) that would be linked to the campaign, e.g. the Social Cultural points noted in the PEST highlighted that consumers are changing what they buy etc Situation

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Sensitivity: Internal • Start with a few words to note that the second part of the report is to develop the campaign Communications Objectives (use some Academic Underpinning to support this) • Present the Two or Three Communications Objectives you have developed using the SMART approach for each one • Add some further brief details as to why these objectives that you have developed are required – (these should be making some links back to areas highlighted in the situational analysis). Remember they need to be Communications Objectives and not Marketing or Corporate Objectives Remember the Campaign will be running from the beginning of 2024 for one year so the Communications Objectives need to link to that same timeframe. Objectives Checklist: What to include in this part… Objectives

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July 1, 2023
    

 

41) Dr. Khan starts his own dental practice after quitting his $150,000 job at The Mall Dental Clinic. His revenues for the first year are $500,000. He paid $90,000 in rent for the dental office, $60,000 for his office manager's salary, $24,000 for the dental hygienist, $150,000 for insurance, and $6,000 for other miscellaneous costs. The normal profit from running his business is $20,000.

A) His explicit costs are $330,000.

B) His implicit costs are $170,000.

C) His economic profit is zero.

D) Only answers A and C are correct.

E) Answers A, B, and C are correct.

42) Suppose that a firm earned $500,000 in total revenue. At the same time, it incurred labor costs of $200,000; economic depreciation of $50,000; normal profit of $75,000; interest paid to the bank of $25,000; and used other factors of production that cost $100,000. The economic profit earned by the firm equals

A) $275,000.

B) $175,000.

C) $50,000.

D) $200,000.

E) $500,000.

 

43) Bill is an economics professor who earns $40,000 teaching but decides to leave and fulfill his dream of catering barbecues. During his first year of barbecuing he earned total revenue of $60,000. He spent $30,000 on food and supplies. He also paid his wife $10,000 to help serve food. The normal profit for an entrepreneur running a barbecue business is $3,000. He also rented an industrial grill/fry truck for $12,000. An accountant would conclude that Bill's profit was

A) $30,000.

B) $20,000.

C) $8,000.

D) -$2,000.

E) $40,000.

 

44) Bill is an economics professor who earns $37,000 teaching but decides to leave and fulfill his dream of catering barbecues. During his year of barbecuing he earned total revenue of $60,000. He spent $30,000 on food and supplies. He also paid his wife $10,000 to help serve food. The normal profit for an entrepreneur running a barbecue business is $3,000. Bill also rented an industrial grill/fry truck for $12,000. Bill had an economic

A) profit of $20,000.

B) loss of -$32,000.

C) loss of -$42,000.

D) profit of $28,000.

E) profit of zero.

45) The paramount goal of a firm is to

A) maximize profit.

B) maximize sales.

C) maximize total revenue.

D) minimize costs.

E) force its competitors into bankruptcy.

 

46) For a business, opportunity cost measures

A) only the cost of labor and materials.

B) only the implicit costs of the business.

C) the cost of all the factors of production the firm employs.

D) only the explicit costs the firm must pay.

E) all of the firm's costs including its normal profit and its economic profit.

 

47) Costs paid in money to hire a resource is

A) normal profit.

B) an implicit cost.

C) an explicit cost.

D) an alternative-use cost.

E) economic profit.

 

48) Which of the following is an example of an implicit cost?

A) wages paid to employees

B) interest paid to a bank on a building loan

C) the cost of using capital an owner donates to the business

D) dollars paid to a supplier for materials used in production

E) liability insurance payments made only once a year

49) The opportunity cost of a firm using its own capital is

A) economic depreciation.

B) self ownership depreciation.

C) economic loss.

D) normal loss.

E) capital loss.

 

50) The difference between a firm's total revenue and its total cost is its ________ profit.

A) explicit

B) normal

C) economic

D) accounting

E) excess

 

 

 

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July 1, 2023
    

 

41) Dr. Khan starts his own dental practice after quitting his $150,000 job at The Mall Dental Clinic. His revenues for the first year are $500,000. He paid $90,000 in rent for the dental office, $60,000 for his office manager's salary, $24,000 for the dental hygienist, $150,000 for insurance, and $6,000 for other miscellaneous costs. The normal profit from running his business is $20,000.

A) His explicit costs are $330,000.

B) His implicit costs are $170,000.

C) His economic profit is zero.

D) Only answers A and C are correct.

E) Answers A, B, and C are correct.

42) Suppose that a firm earned $500,000 in total revenue. At the same time, it incurred labor costs of $200,000; economic depreciation of $50,000; normal profit of $75,000; interest paid to the bank of $25,000; and used other factors of production that cost $100,000. The economic profit earned by the firm equals

A) $275,000.

B) $175,000.

C) $50,000.

D) $200,000.

E) $500,000.

 

43) Bill is an economics professor who earns $40,000 teaching but decides to leave and fulfill his dream of catering barbecues. During his first year of barbecuing he earned total revenue of $60,000. He spent $30,000 on food and supplies. He also paid his wife $10,000 to help serve food. The normal profit for an entrepreneur running a barbecue business is $3,000. He also rented an industrial grill/fry truck for $12,000. An accountant would conclude that Bill's profit was

A) $30,000.

B) $20,000.

C) $8,000.

D) -$2,000.

E) $40,000.

 

44) Bill is an economics professor who earns $37,000 teaching but decides to leave and fulfill his dream of catering barbecues. During his year of barbecuing he earned total revenue of $60,000. He spent $30,000 on food and supplies. He also paid his wife $10,000 to help serve food. The normal profit for an entrepreneur running a barbecue business is $3,000. Bill also rented an industrial grill/fry truck for $12,000. Bill had an economic

A) profit of $20,000.

B) loss of -$32,000.

C) loss of -$42,000.

D) profit of $28,000.

E) profit of zero.

45) The paramount goal of a firm is to

A) maximize profit.

B) maximize sales.

C) maximize total revenue.

D) minimize costs.

E) force its competitors into bankruptcy.

 

46) For a business, opportunity cost measures

A) only the cost of labor and materials.

B) only the implicit costs of the business.

C) the cost of all the factors of production the firm employs.

D) only the explicit costs the firm must pay.

E) all of the firm's costs including its normal profit and its economic profit.

 

47) Costs paid in money to hire a resource is

A) normal profit.

B) an implicit cost.

C) an explicit cost.

D) an alternative-use cost.

E) economic profit.

 

48) Which of the following is an example of an implicit cost?

A) wages paid to employees

B) interest paid to a bank on a building loan

C) the cost of using capital an owner donates to the business

D) dollars paid to a supplier for materials used in production

E) liability insurance payments made only once a year

49) The opportunity cost of a firm using its own capital is

A) economic depreciation.

B) self ownership depreciation.

C) economic loss.

D) normal loss.

E) capital loss.

 

50) The difference between a firm's total revenue and its total cost is its ________ profit.

A) explicit

B) normal

C) economic

D) accounting

E) excess

 

 

 

default image
July 1, 2023
    

 

41) Dr. Khan starts his own dental practice after quitting his $150,000 job at The Mall Dental Clinic. His revenues for the first year are $500,000. He paid $90,000 in rent for the dental office, $60,000 for his office manager's salary, $24,000 for the dental hygienist, $150,000 for insurance, and $6,000 for other miscellaneous costs. The normal profit from running his business is $20,000.

A) His explicit costs are $330,000.

B) His implicit costs are $170,000.

C) His economic profit is zero.

D) Only answers A and C are correct.

E) Answers A, B, and C are correct.

42) Suppose that a firm earned $500,000 in total revenue. At the same time, it incurred labor costs of $200,000; economic depreciation of $50,000; normal profit of $75,000; interest paid to the bank of $25,000; and used other factors of production that cost $100,000. The economic profit earned by the firm equals

A) $275,000.

B) $175,000.

C) $50,000.

D) $200,000.

E) $500,000.

 

43) Bill is an economics professor who earns $40,000 teaching but decides to leave and fulfill his dream of catering barbecues. During his first year of barbecuing he earned total revenue of $60,000. He spent $30,000 on food and supplies. He also paid his wife $10,000 to help serve food. The normal profit for an entrepreneur running a barbecue business is $3,000. He also rented an industrial grill/fry truck for $12,000. An accountant would conclude that Bill's profit was

A) $30,000.

B) $20,000.

C) $8,000.

D) -$2,000.

E) $40,000.

 

44) Bill is an economics professor who earns $37,000 teaching but decides to leave and fulfill his dream of catering barbecues. During his year of barbecuing he earned total revenue of $60,000. He spent $30,000 on food and supplies. He also paid his wife $10,000 to help serve food. The normal profit for an entrepreneur running a barbecue business is $3,000. Bill also rented an industrial grill/fry truck for $12,000. Bill had an economic

A) profit of $20,000.

B) loss of -$32,000.

C) loss of -$42,000.

D) profit of $28,000.

E) profit of zero.

45) The paramount goal of a firm is to

A) maximize profit.

B) maximize sales.

C) maximize total revenue.

D) minimize costs.

E) force its competitors into bankruptcy.

 

46) For a business, opportunity cost measures

A) only the cost of labor and materials.

B) only the implicit costs of the business.

C) the cost of all the factors of production the firm employs.

D) only the explicit costs the firm must pay.

E) all of the firm's costs including its normal profit and its economic profit.

 

47) Costs paid in money to hire a resource is

A) normal profit.

B) an implicit cost.

C) an explicit cost.

D) an alternative-use cost.

E) economic profit.

 

48) Which of the following is an example of an implicit cost?

A) wages paid to employees

B) interest paid to a bank on a building loan

C) the cost of using capital an owner donates to the business

D) dollars paid to a supplier for materials used in production

E) liability insurance payments made only once a year

49) The opportunity cost of a firm using its own capital is

A) economic depreciation.

B) self ownership depreciation.

C) economic loss.

D) normal loss.

E) capital loss.

 

50) The difference between a firm's total revenue and its total cost is its ________ profit.

A) explicit

B) normal

C) economic

D) accounting

E) excess

 

 

 

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