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Psy quant statistics unit3assign1qda**please read carefully**

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Unit3Assign1QDA         !!PLEASE READ CAREFULLY!!

*********IBM SPSS Statistics Standard GradPack needed for this assignment*****

I may be able to help you obtain the GRADPACK or send the information from it…..Also, I have a few other assignments like this and would like to have the same tutor help with them all.

Unit 3

  • Descriptive Statistics: Application
  • INTRODUCTION
  • Your first SPSS data assignment uses the SPSS grades.sav data file created in Unit 2. You will conduct a visual inspection of histograms. You will also analyze and interpret important measures of central tendency and dispersion.
  • OBJECTIVES
  • To successfully complete this learning unit, you will be expected to:
    • Apply the appropriate SPSS procedures for creating histograms to generate relevant output. 
    • Generate SPSS output of histograms and interpret them. 
    • Generate SPSS output of descriptive statistics and interpret them.

Studies

Readings

Use your IBM SPSS Statistics Step by Step text to complete the following:

  • Review “An Introduction to the Example” in Chapter 1. This section provides definitions of SPSS variables used in your Unit 3 assignment.
  • Read Chapter 6, “Frequencies.” This reading addresses the following topics: 
    • Frequencies.
    • Bar charts.
    • Histograms.
    • Percentiles.
  • Read Chapter 7, “Descriptive Statistics.” This reading addresses the following topics: 
    • Statistical significance.
    • The normal distribution.
    • Mean, median, and mode.
    • Variance and standard deviation, skewness, and kurtosis.
    • Maximum, minimum, range, and sum.
    • Standard error.
Your SPSS Data Set

The grades.sav file is a sample SPSS data set. The fictional data represent a teacher’s recording of student demographics and performance on quizzes and a final exam across three sections of the course. Each section consists of 35 students ( N = 105).

There are 21 variables in grades.sav. This week, complete the following:

  • Open your grades.sav file and go to the Variable View tab.

Histograms and Descriptive Statistics

Your first IBM SPPS assignment includes two sections in which you will:

  • Create two histograms and provide interpretations.
  • Calculate measures of central tendency and dispersion and provide interpretations.
Key Details and Instructions
  • Submit your assignment as a Word document.
  • Begin your assignment by creating a properly formatted APA title page. Include a reference list at the end of the document if necessary. On page 2, begin Section 1.
  • Write your report in narrative format, integrating your SPSS output charts and tables with your responses to the specific requirements listed for this assignment. (See the Copy/Export Output Instructions in the Resources area.)
  • Label all tables and graphs in a manner consistent with APA style and formatting guidelines. Citations, if needed, should be included in the text as well as in a reference section at the end of the report.
  • Refer to the IBM SPSS Step-By-Step Guide: Histograms and Descriptive Statistics (in the Resources area) for additional help in completing this assignment.
Section 1: Histograms and Visual Interpretation

Section 1 will include one histogram of total scores for all the males in the data set, and one histogram of total scores for all the females in the data set.

Using the total and gender variables in your grades.sav data set, create two histograms:

  • A histogram for male students.
  • A histogram for female students.

Copy the histogram output from SPSS and paste it into a Word document. Below the histograms in your Word document, provide an interpretation based on your visual inspection. Correctly use all of the following terms in your discussion:

  • Skew.
  • Kurtosis.
  • Outlier.
  • Symmetry.
  • Modality.

Comment on any differences between males and females regarding their total scores. Analyze the strengths and limitations of visually interpreting histograms.

Section 2: Calculate and Interpret Measures of Central Tendency and Dispersion

Using the grades.sav file, compute descriptive statistics, including mean, standard deviation, skewness, and kurtosis for the following variables:

  • id
  • gender
  • ethnicity
  • gpa
  • quiz3
  • total

Copy the descriptives output from SPSS and paste it into your Word document. Below the descriptives output table in your Word document:

  • Indicate which variables are meaningless to interpret in terms of mean, standard deviation, skewness, and kurtosis. Justify your decision.
  • Next, indicate which variables are meaningful to interpret. Justify your decision.
  • For the meaningful variables, do the following: 
    • Specify any variables that are in the ideal range for both skewness and kurtosis.
    • Specify any variables that are acceptable but not excellent.
    • Specify any variables that are unacceptable.
    • Explain your decisions.
  • For all meaningful variables, report and interpret the descriptive statistics (mean, standard deviation, skewness, and kurtosis).

Submit both sections of your assignment as an attached Word document.

Resources

APA Style and Format.

Unit3Disc1

Data Screening

For this discussion, identify the goals of data screening. Then discuss how you can identify and remedy the following:

  • Errors in data entry.
  • Outliers.
  • Missing data.
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July 1, 2023
    

Deliverable 1 - Answer Questions & Reference Page - Due first

Deliverable 2 - Branding Audit Due second

----------------------------------------

  

Branding is a very important element of marketing. As you work on this project, it is imperative that you stay focused on the consumer. Remember that a company’s customers do not buy features; they buy benefits, both tangible and intangible. It is also critical to understand customers and how the brand influences their buying decisions.

Review Slate Case File (attached)

   

Primarily, we want you to examine the branding strategies  of our competitors, as well as any brand extensions and their branding packaging decisions.

This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market.

These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors:

   

1. brand personality

2. brand image

3. brand identity

4. brand differentiation

5. brand positioning

6. brand communication

7. brand loyalty

8. brand equity (including financial equity)

  

Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.

   

To carry out this assignment, you need to understand Slate’s competitors’ brand strategies, their consumers, how to acquire market knowledge through primary and secondary research, and how to use that knowledge to build and support a brand.

To start your research, visit the websites of Slate’s two biggest competitors and review both scholarly and reliable nonscholarly sources to explore their branding decisions. Your research of the two companies should focus on the branding elements discussed in the previous step.

Consult a minimum of two scholarly sources and eight reliable nonscholarly sources (10 total). Make sure that you use reliable, nonscholarly sources such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, Financial Times, theWall Street Journal, and the Harvard Business Review, as well as the UMUC Library databases such as Hoover’s and ABI/INFORM.

In addition, explore the following branding websites for relevant content:

  

· www.adage.com

· www.adweek.com

· www.brandchannel.com

· www.ama.org

· www.cmo.com

· www.marketingprofs.com

  

As you are researching Slate’s competitors, Carlos asks you to participate in a meeting on the importance of branding (attached) with his team. 

  

I know that you’re deep into your analysis of the Slate, Inc. case, but I wanted to preview your work and check in on the sources of information you are using to develop your report. Slate has asked to examine the sources of secondary research that we are using in our report to ensure their quality and originality. Accordingly, I want you to share the list of references you have been using to research Slate’s competitors.

Deliverable: Provide a reference list derived from your research that has a minimum of two scholarly and eight reliable, nonscholarly sources (10 in all).  

I suggest using reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as UMUC Library databases, such as Hoover's and ABI-Inform. All sources should be referenced using APA formatting.

   

Deliverable: Based on your research of the two companies’ brands, write an eight-page report (four pages on each company) that addresses the following branding elements:

   

1. brand personality

2. brand image

3. brand identity

4. brand differentiation

5. brand positioning

6. brand communication

7. brand loyalty

8. brand equity (including financial equity)

  

As you examine these branding elements, your report should also answer the following questions:

1. How strong are the companies’ brands in the market?

2. What are the factors contributing to their strengths and weaknesses?

3. How are these two brands competing against each other? How strong is their global performance?

4. How do consumers perceive their brands?

5. Are there any sub-brands? Are there any brand extensions?

Your report should contain a one-page executive summary (following the cover page) that highlights the most important findings of your analysis. Also include a one-page table in an appendix at the end of the paper that compares the brand elements for the two brands.

Support your work with course readings, scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune,  the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as UMUC Library databases, such as Hoover's and ABI-Inform. All sources have to be cited using APA formatting, both within the text and in the reference list.

Your final report to Carlos should be eight to nine pages, excluding cover page, executive summary, the reference list, and appendices. Any graphs, tables, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in size-12 Times New Roman font. The report should be organized using headings and subheadings to improve its readability.

Submit your report to the dropbox located in the final step of this project.

default image
July 1, 2023
    

Deliverable 1 - Answer Questions & Reference Page - Due first

Deliverable 2 - Branding Audit Due second

----------------------------------------

  

Branding is a very important element of marketing. As you work on this project, it is imperative that you stay focused on the consumer. Remember that a company’s customers do not buy features; they buy benefits, both tangible and intangible. It is also critical to understand customers and how the brand influences their buying decisions.

Review Slate Case File (attached)

   

Primarily, we want you to examine the branding strategies  of our competitors, as well as any brand extensions and their branding packaging decisions.

This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market.

These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors:

   

1. brand personality

2. brand image

3. brand identity

4. brand differentiation

5. brand positioning

6. brand communication

7. brand loyalty

8. brand equity (including financial equity)

  

Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.

   

To carry out this assignment, you need to understand Slate’s competitors’ brand strategies, their consumers, how to acquire market knowledge through primary and secondary research, and how to use that knowledge to build and support a brand.

To start your research, visit the websites of Slate’s two biggest competitors and review both scholarly and reliable nonscholarly sources to explore their branding decisions. Your research of the two companies should focus on the branding elements discussed in the previous step.

Consult a minimum of two scholarly sources and eight reliable nonscholarly sources (10 total). Make sure that you use reliable, nonscholarly sources such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, Financial Times, theWall Street Journal, and the Harvard Business Review, as well as the UMUC Library databases such as Hoover’s and ABI/INFORM.

In addition, explore the following branding websites for relevant content:

  

· www.adage.com

· www.adweek.com

· www.brandchannel.com

· www.ama.org

· www.cmo.com

· www.marketingprofs.com

  

As you are researching Slate’s competitors, Carlos asks you to participate in a meeting on the importance of branding (attached) with his team. 

  

I know that you’re deep into your analysis of the Slate, Inc. case, but I wanted to preview your work and check in on the sources of information you are using to develop your report. Slate has asked to examine the sources of secondary research that we are using in our report to ensure their quality and originality. Accordingly, I want you to share the list of references you have been using to research Slate’s competitors.

Deliverable: Provide a reference list derived from your research that has a minimum of two scholarly and eight reliable, nonscholarly sources (10 in all).  

I suggest using reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as UMUC Library databases, such as Hoover's and ABI-Inform. All sources should be referenced using APA formatting.

   

Deliverable: Based on your research of the two companies’ brands, write an eight-page report (four pages on each company) that addresses the following branding elements:

   

1. brand personality

2. brand image

3. brand identity

4. brand differentiation

5. brand positioning

6. brand communication

7. brand loyalty

8. brand equity (including financial equity)

  

As you examine these branding elements, your report should also answer the following questions:

1. How strong are the companies’ brands in the market?

2. What are the factors contributing to their strengths and weaknesses?

3. How are these two brands competing against each other? How strong is their global performance?

4. How do consumers perceive their brands?

5. Are there any sub-brands? Are there any brand extensions?

Your report should contain a one-page executive summary (following the cover page) that highlights the most important findings of your analysis. Also include a one-page table in an appendix at the end of the paper that compares the brand elements for the two brands.

Support your work with course readings, scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune,  the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as UMUC Library databases, such as Hoover's and ABI-Inform. All sources have to be cited using APA formatting, both within the text and in the reference list.

Your final report to Carlos should be eight to nine pages, excluding cover page, executive summary, the reference list, and appendices. Any graphs, tables, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in size-12 Times New Roman font. The report should be organized using headings and subheadings to improve its readability.

Submit your report to the dropbox located in the final step of this project.

default image
July 1, 2023
    

Deliverable 1 - Answer Questions & Reference Page - Due first

Deliverable 2 - Branding Audit Due second

----------------------------------------

  

Branding is a very important element of marketing. As you work on this project, it is imperative that you stay focused on the consumer. Remember that a company’s customers do not buy features; they buy benefits, both tangible and intangible. It is also critical to understand customers and how the brand influences their buying decisions.

Review Slate Case File (attached)

   

Primarily, we want you to examine the branding strategies  of our competitors, as well as any brand extensions and their branding packaging decisions.

This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market.

These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors:

   

1. brand personality

2. brand image

3. brand identity

4. brand differentiation

5. brand positioning

6. brand communication

7. brand loyalty

8. brand equity (including financial equity)

  

Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.

   

To carry out this assignment, you need to understand Slate’s competitors’ brand strategies, their consumers, how to acquire market knowledge through primary and secondary research, and how to use that knowledge to build and support a brand.

To start your research, visit the websites of Slate’s two biggest competitors and review both scholarly and reliable nonscholarly sources to explore their branding decisions. Your research of the two companies should focus on the branding elements discussed in the previous step.

Consult a minimum of two scholarly sources and eight reliable nonscholarly sources (10 total). Make sure that you use reliable, nonscholarly sources such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, Financial Times, theWall Street Journal, and the Harvard Business Review, as well as the UMUC Library databases such as Hoover’s and ABI/INFORM.

In addition, explore the following branding websites for relevant content:

  

· www.adage.com

· www.adweek.com

· www.brandchannel.com

· www.ama.org

· www.cmo.com

· www.marketingprofs.com

  

As you are researching Slate’s competitors, Carlos asks you to participate in a meeting on the importance of branding (attached) with his team. 

  

I know that you’re deep into your analysis of the Slate, Inc. case, but I wanted to preview your work and check in on the sources of information you are using to develop your report. Slate has asked to examine the sources of secondary research that we are using in our report to ensure their quality and originality. Accordingly, I want you to share the list of references you have been using to research Slate’s competitors.

Deliverable: Provide a reference list derived from your research that has a minimum of two scholarly and eight reliable, nonscholarly sources (10 in all).  

I suggest using reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as UMUC Library databases, such as Hoover's and ABI-Inform. All sources should be referenced using APA formatting.

   

Deliverable: Based on your research of the two companies’ brands, write an eight-page report (four pages on each company) that addresses the following branding elements:

   

1. brand personality

2. brand image

3. brand identity

4. brand differentiation

5. brand positioning

6. brand communication

7. brand loyalty

8. brand equity (including financial equity)

  

As you examine these branding elements, your report should also answer the following questions:

1. How strong are the companies’ brands in the market?

2. What are the factors contributing to their strengths and weaknesses?

3. How are these two brands competing against each other? How strong is their global performance?

4. How do consumers perceive their brands?

5. Are there any sub-brands? Are there any brand extensions?

Your report should contain a one-page executive summary (following the cover page) that highlights the most important findings of your analysis. Also include a one-page table in an appendix at the end of the paper that compares the brand elements for the two brands.

Support your work with course readings, scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune,  the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as UMUC Library databases, such as Hoover's and ABI-Inform. All sources have to be cited using APA formatting, both within the text and in the reference list.

Your final report to Carlos should be eight to nine pages, excluding cover page, executive summary, the reference list, and appendices. Any graphs, tables, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in size-12 Times New Roman font. The report should be organized using headings and subheadings to improve its readability.

Submit your report to the dropbox located in the final step of this project.

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