Question :
81. (p. 19) Which of the following organizations has a better chance of : 1242033
81. (p. 19) Which of the following organizations has a better chance of accelerating their internationalization process?
A. Firms with key managers well networked internationally
B. Firms requiring global standards for employee skills
C. Firms with excess production capacity than their domestic demand
D. Firms using the Internet as their major communication platform
E. Firms that aim at outsourcing non-core business functions
82. (p. 20-21) Which of the following is NOT one of the stages of international marketing involvement?
A. Indirect Foreign Marketing
B. Infrequent Foreign Marketing
C. Regular Foreign Marketing
D. International Marketing
E. Global Marketing
83. (p. 20) Which of the following is TRUE regarding the stages of international marketing involvement?
A. A firm progresses through the stages in a linear order
B. The stages do not overlap
C. A firm begins its international involvement at the second stage
D. A firm may be in more than one stage simultaneously
E. The first stage of the process is ‘No Foreign Marketing’
84. (p. 20) There are a variety of stages in the process of becoming involved in international marketing. Which of the following best describes the stage of development where the company’s products reach a foreign market through no conscious effort on the part of the marketer?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Global marketing
85. (p. 20) If a marketer is motivated to enter into an international marketing effort because of temporary surpluses in the domestic market, which of the following stages BEST characterizes the stage of international marketing involvement for this marketer?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Global marketing
86. (p. 21) James Bright’s company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages BEST characterizes the stage of international marketing involvement for Mr. Bright’s company?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Global marketing
87. (p. 21) Maria Peron’s company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages BEST characterizes the stage of international marketing involvement for Ms. Peron’s company?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Global marketing
88. (p. 21) The Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?
A. Domestic market extension concept
B. Multidomestic market concept
C. Global marketing concept
D. Universal marketing concept
E. Standardized marketing concept
89. (p. 20) Which of the following is true of the first two stages of international marketing involvement—no direct foreign marketing and infrequent foreign marketing?
A. Firms may not begin internationalization at these stages
B. They represent careful strategic thinking about international expansion
C. They are more reactive in nature
D. Firms cannot be at both the stages simultaneously
E. They are sequential in the process of internationalization
90. (p. 20) At which stage is the primary focus of operations and production to service domestic market needs while the firm has permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets?
A. No direct foreign marketing
B. Infrequent foreign marketing
C. Regular foreign marketing
D. International marketing
E. Global marketing
91. (p. 20) Which of the following is NOT a feature of firms at the internationalization stage of regular foreign marketing?
A. Permanent productive capacity devoted to the production of goods to be marketed in foreign markets.
B. The primary focus of operations and production is to service foreign market needs.
C. The firm may employ foreign or domestic overseas intermediaries.
D. The firm may have its own sales force or sales subsidiaries in important foreign markets.
E. Profit expectations from foreign markets are initially seen as a bonus in addition to regular domestic profits.
92. (p. 21) Which of the following is true of firms at the internationalization stage of international marketing?
A. The primary focus of operations and production is to service domestic market needs.
B. As domestic demand increases and absorbs surpluses, foreign sales activity is reduced or even withdrawn.
C. Profit expectations from foreign markets are seen primarily as a bonus in addition to regular domestic profits.
D. Planning generally entails production of goods outside the home market.
E. The firm treats the world, including the home market, as one market.
93. (p. 21) What is the most profound change for firms at the global marketing stage of internationalization?
A. Companies treat the world, along with home market, as one market
B. Sales to foreign markets are made as and when goods become available
C. Temporary surpluses are marketed in foreign markets
D. Planning involves production of goods outside the home market
E. Production capacity exceeds domestic demand
94. (p. 21) Which of the following firms/products reflects a global marketing orientation?
A. A skin-lightening cream aimed at African American women
B. A company promoting Latino jazz musicals
C. A firm producing high-end sailing yachts
D. A fast-food company selling beef burgers
E. A Japanese to English translating software
95. (p. 21) For a company at the _____ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.
A. domestic market extension
B. multidomestic market
C. global marketing
D. universal marketing
E. standardized marketing
