Question :
MULTIPLE CHOICE
1.Which of the following true regarding the impact of : 1318343
MULTIPLE CHOICE
1.Which of the following is true regarding the impact of economic growth in emerging and developing markets?
a.It has reduced the gap between the rich, the middle class, and the poor in the society.
b.It has brought in new opportunities for the middle class to enjoy and experience a better quality of life.
c.It has brought about changes that have made life simple both for marketers and those to whom they market.
d.It has led to a reduction in greenhouse gas emissions across the world.
2.A theme park in Switzerland charges an extra fee for customers who want to use the locker facility located inside the park, or want to use their vehicle for going from one ride to another, apart from the highly priced entrance tickets. The customers have no choice but to pay for these facilities when they are inside the theme park. This strategy employed by the company to make profits by charging additional prices from its customers is known as _____.
a.sustainable marketing
b.buzz marketing
c.ethical marketing
d.vampire marketing
3.Which of the following is true of the impact of economic crisis in 2008?
a.It enhanced people’s level of trust on businesses in developed economies.
b.It revealed the importance of emerging markets and their influence on the global economic system.
c.It limited the role of governments in international markets in developed economies.
d.It reduced the limitations on the size and activities of the banks in international markets.
4.Public trust in a business serves as a measurement that corresponds to the:
a.extent to which the government of a country allows leeway on societal norms.
b.willingness of the government to permit an open-market orientation subject to the needs of the domestic policy.
c.willingness of the society to allow international marketers greater leeway to do business.
d.extent to which the customers in a country trust the government’s role in protecting the consumers from international marketers.
5.Companies that align their products with societal interests and global trends that are impacting societies:
a.try to meet the needs of their government customers who face complex challenges.
b.aim to create products exclusively for profit.
c.end up in losses because of the costs involved in these activities.
d.focus only on their home country.
6.Which of the following represents the view of Milton Friedman on the social responsibility of a business?
a.The responsibility of a business is to donate its private wealth to do good for the society which provides the resources to it.
b.The responsibility of a business is to provide low-priced products to its consumers.
c.The responsibility of a business is to maximize the return of the shareholder’s investment by employing any measure that increases profits.
d.The responsibility of a business is to use its resources, and engage in activities that are designed to increase its profits so long as it stays within the rules of the game.
7.For consumers in the United States, corporate social responsibility refers:
a.to not just charitable and philanthropic giving, but also treating and paying the employees well.
b.only to supporting local and national communities through volunteer programs.
c.to taking measures exclusively to reduce the environmental impact of the firm’s operations and products.
d.only to donating funds toward the social development of the society.
8.The term “corporate philanthropy” specifically refers to the:
a.support provided by the firms to the local and national communities through volunteer programs.
b.support provided by the firms to nonprofit organizations by providing membership to their board.
c.philanthropic or charitable contributions of a firm.
d.measures taken by firms to reduce the environmental impact of their operations and products.
9.According to Porter and Kramer, the concept of shared value refers to:
a.techniques or market-based solutions that are at the center of a business and help the company to gain an advantage over its competitors.
b.policies and practices that focus mainly on creation of goods and services for profit by privately owned businesses.
c.policies and operating practices that enhance the competitiveness of the company while simultaneously advancing the economic and social conditions in the communities in which it operates.
d.techniques or market-based solutions that help in balancing the world’s energy needs and environmental integrity.
10.The shared value approach:
a.focuses on directly improving a company’s profitability and competitive position.
b.mostly focuses on building corporate reputation.
c.focuses exclusively on effectively marketing the company’s products.
d.focuses mainly on developing the cultural infrastructure of communities.
