Question :
71. (p. 236) Which of the following represents a severe limitation when the : 1242274
71. (p. 236) Which of the following represents a severe limitation when the Internet is used for primary research?
A. The cultural background of the respondents cannot be identified accurately.
B. The educational qualifications of the respondents cannot be identified accurately.
C. The respondents can assume false identity.
D. A sample universe composed solely of Internet respondents represents a potential bias.
E. Using the Internet for primary research is the most expensive way of conducting primary research.
72. (p. 236) According to the text, today the real power of the Internet for international marketing research is the:
A. reduction in the time required for completing the primary research.
B. reduction in the cost of conducting primary research on international levels.
C. increase in response for surveys conducted using the internet.
D. ability to conduct primary research on international levels without being concerned with laws in different countries.
E. ability to easily access volumes of secondary data.
73. (p. 236) This forecasting method is advisable for market estimation problems, particularly in foreign countries that are new to the marketer. In this method, experts are polled for their opinions about market size and growth rates. Identify the forecasting method in discussion.
A. Probabilistic forecasting
B. Reference class forecasting
C. Expert opinion
D. Extrapolation
E. Linear regression
74. (p. 236) Given the greater uncertainty and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. These two methods are:
A. probabilistic forecasting and ensemble forecasting.
B. expert opinion and analogy.
C. reference class forecasting and simulation.
D. linear progression and linear regression.
E. scenario building and extrapolation.
75. (p. 236) _____ and _____ typically create problems in demand forecasting in foreign markets.
A. Changing currency exchange rates; cultural differences
B. Language barriers; social norms
C. International laws; cultural differences
D. Greater uncertainties; data limitations
E. Changing currency exchange rates; WTO restrictions.
76. (p. 236) The key to using expert opinion to help in forecasting demand is _____ that is, comparing estimates produced by different sources.
A. polling
B. simulating
C. morphing
D. modeling
E. triangulation
77. (p. 237) The _____ method for estimating demand assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country.
A. reference class forecasting
B. analogy
C. morphing
D. scenario building
E. triangulation
78. (p. 237) A company wanted to estimate the market growth potential for a beverage in country X, for which it had inadequate sales figures, but the company had excellent beverage data for neighboring country Y. In country Y, per capita consumption is known to increase at a predictable ratio as per capita gross domestic product (GDP) increases. If per capita GDP is known for country X, per capita consumption for the beverage can be estimated using the relationships established in country Y. This is an example of which of the following methods of forecasting?
A. Probabilistic forecasting
B. Reference class forecasting
C. Expert opinion
D. Analogy
E. Linear regression
79. (p. 239) To deal with problems in analyzing and interpreting research information in the international marketplace, the marketing researcher must possess three talents. Which of the following is one of those talents?
A. The ability to work within assigned budget
B. Creative talent for adapting research methods
C. Proven talent to use and apply advanced statistics
D. Superior logical ability
E. Superior multi-language skills
80. (p. 240) According to the text, when a company in need of foreign market research wants to rely on an outside, foreign-based agency or on a domestic company with a branch within the country in question, it should take into consideration:
A. attitudes of people in the target country.
B. size and degree of involvement in foreign marketing.
C. social norms in the target country.
D. government laws in the parent and target countries.
E. standard of living in the target country.
