Question : 51. (p. 11) All of the following would be considered to be controllable : 1242043

51. (p. 11) All of the following would be considered to be controllable elements of marketing decisions EXCEPT: 
A. product.
B. price.
C. promotion.
D. research.
E. government regulations.

52. (p. 11) Considering the model of the international marketing task displayed in the text, which of the following reasons demonstrates the most important difference between the international marketer’s task and that of the domestic marketer? 
A. The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.
B. The level of technology and cultural forces are controllable elements for the domestic marketer.
C. The supply and distribution channels are uncontrollable elements for the international marketer.
D. The competitive structure is one of the controllable factors for an international marketer.
E. The international marketer is less concerned about geography and infrastructure than the domestic marketer.

53. (p. 11) Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru’s major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan? 
A. Competitive forces
B. Cultural forces
C. Geography and infrastructure
D. Economic forces
E. Political/legal forces

54. (p. 11) Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer’s list of uncontrollable variables? 
A. Political forces.
B. Competitive structure.
C. Economic climate.
D. Cultural forces.
E. Legal forces.

55. (p. 11) All of the following would be among the domestic marketer’s controllable environmental variables EXCEPT: 
A. research.
B. price.
C. product.
D. channels of distribution.
E. competitive structure.

56. (p. 11) All of the following appear as a foreign environment uncontrollable variable in the model of the international marketing task shown in the text EXCEPT: 
A. economic forces.
B. competitive forces.
C. channels of distribution.
D. cultural forces.
E. political/legal forces.

57. (p. 11) Amy Sims has been assigned the task of preparing a marketing plan for company for the next year’s business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and: 
A. demand.
B. cultural forces.
C. competition.
D. economic climate.
E. promotion.

58. (p. 12) A political decision involving _____ would most likely have a direct effect on a firm’s international marketing success. 
A. domestic foreign policy
B. immigration reform
C. oil exploration policy
D. FCC satellite regulations
E. FAA airline regulations

59. (p. 13) Competition within the home country can have a profound effect on the international marketer’s task. Which of the following BEST illustrates this statement? 
A. Boeing recently opened talks with its primary trade union to avoid a forecasted strike.
B. Microsoft and Dell have jointly invested $700 million in a new venture to investigate high technology of the future.
C. Fuji opened a $300 million plant in the U.S. and now commands a 12 percent share of the lucrative U.S. film market.
D. Several companies are still under investigation because of the Enron scandal.
E. Declaration of independence by Baltic States after the collapse of the Soviet Union.

60. (p. 13) Ralph Waite has just been assigned the task of reviewing his company’s international investment opportunities. He knows that his view of the list of opportunities should be tempered by foreign environment uncontrollables that might be encountered. Which of the following would be the BEST illustration of a foreign environmental uncontrollable that Mr. Waite should investigate? 
A. A country’s level of technology.
B. Pricing policies in the foreign country.
C. The ability to do research in the foreign country.
D. Manufacturing capabilities in the foreign country.
E. The ability to do advertising in the foreign country.