Question :
31. (p. 21) The global marketing concept views the marketplace as consisting of : 1242041
31. (p. 21) The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.
32. (p. 6) Of all the events and trends affecting global business today, four stand out as the most dynamic. Which of the following would be one of those events?
A. The trend toward buying American cars in Europe.
B. The trend toward the acceptance of the free market system among developing countries.
C. The trend toward using English as the global language.
D. The trend toward establishing a world currency.
E. The trend toward worldwide instant communication.
33. (p. 6) All of the following events and trends are among the four major trends described in the chapter as having a major impact or effect on global business EXCEPT:
A. the trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe.
B. the rapid growth of the World Trade Organization and regional free trade areas such as NAFTA and the European Union.
C. the burgeoning impact of the Internet and other global media on the dissolution of national borders.
D. the trend toward decreasing OPEC profits as oil reserves decline in the 21st century.
E. the mandate to properly manage the resources and global environment for the generations to come.
34. (p. 8-10) Which of the following is NOT TRUE of the impact of globalization on domestic markets?
A. Study of manufacturing companies found that multinationals of all sizes and in all industries outperformed their strictly domestic U.S. counterparts.
B. Profit levels from international ventures exceed those from domestic operations for many multinational firms.
C. On average, firm value is increased by global diversification.
D. Companies with foreign operations find that foreign earnings are making an important overall contribution to total corporate profits.
E. Companies with only domestic markets have found it relatively easy to sustain their customary rates of growth.
35. (p. 10) _____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.
A. Multinational marketing
B. World trade
C. Corporate management
D. International marketing
E. Global trade
36. (p. 10-11) Which of the following is the most critical difference between domestic marketing and international marketing?
A. The environment in which marketing plans must be implemented
B. The different concepts of marketing
C. The change in marketing goals
D. The difference in technological standards
E. The change in corporate objectives
37. (p. 11) Which of the following is the reason why the international marketer’s task is more complicated than that of the domestic marketer?
A. Because the international marketer must change his marketing goals in the various countries of operation.
B. Because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.
C. Because technological standardization could challenge effective customization in different markets.
D. Because international trade regulations still do not allow free trade in most markets across the globe.
E. Because lack of competent skills makes effective service a major challenge.
38. (p. 11) Which of the following is a controllable element for an international marketer?
A. Level of technology
B. Geography and infrastructure
C. Channels of distribution
D. Cultural forces
E. Structure of distribution
39. (p. 11) Which of the following is an uncontrollable element for an international marketer?
A. Structure of distribution
B. Promotion
C. Price
D. Research
E. Firm characteristics
40. (p. 12) For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
A. competitive structure
B. economic climate
C. structure of distribution
D. environmental factors
E. controllable elements
