Question :
11. A person who enjoys thinking, reflecting, and philosophizing most likely : 1252810
11. A person who enjoys thinking, reflecting, and philosophizing is most likely to score high on a measure of the need for:
A. achievement.
B. ideation.
C. affiliation.
D. cognition.
12. Which of the following is true of peripheral route processing?
A. People who enjoy thinking, philosophizing, and reflecting on the world, use peripheral route processing.
B. People who use peripheral route processing are persuaded by factors other than the quality and detail of messages.
C. People who use peripheral route processing are likely to be persuaded by complex, logical, and detailed messages.
D. People who have a high need for cognition are more likely to employ peripheral route processing.
13. You are developing advertisements to promote a political candidate. One ad is a radio spot airing during “drive time,” when listeners are stressed, distracted, and impatient. Another advertisement is a print ad to appear in national newspapers and business magazines. From this information, which of the following would you recommend?
A. Both the radio spot and the print ad should rely on the peripheral route to persuasion.
B. The radio spot should rely on the peripheral route to persuasion.
C. Both the radio spot and the print ad should rely on the central route to persuasion.
D. The print ad should rely on the peripheral route to persuasion.
14. Carter loves philosophical discussions and theoretical debates; Dante, by contrast, is more interested in the practical and concrete and becomes impatient with hypothetical speculations. Carter is most likely to be persuaded via the _____ route; Dante, via the _____.
A. peripheral route; peripheral route as well
B. peripheral route; central route
C. central route; central route as well
D. central route; peripheral route
15. Andrea and Lily went together to watch a movie. Andrea was very excited to watch the movie whereas Lily was absolutely bored and disinterested. While Andrea liked the script and the message of the movie, Lily liked only the location and the clothes worn by the lead actors in the movie. From this information, one can infer that Lily:
A. has a high need for cognition.
B. reflects on persuasive messages by employing central route processing.
C. makes judgments based on logical and complex messages.
D. is persuaded by using peripheral route processing.
16. An advertising agency creates two television commercials for a line of kitchen and laundry appliances. Commercial A emphasizes the sleek styling of the appliances, whereas Commercial B stresses the reliability and energy efficiency of the machines. Should the effectiveness of the two commercials vary as a function of viewers’ need for cognition?
A. Commercials A and B should be equally effective, regardless of the viewers’ need for cognition.
B. Commercial A should be more effective than Commercial B, regardless of the viewers’ need for cognition.
C. Commercial A should be more effective than Commercial B for viewers with low need for cognition, whereas Commercial B should be more effective than Commercial A for viewers with high need for cognition.
D. Commercial B should be more effective than Commercial A for viewers with low need for cognition, whereas Commercial A should be more effective than Commercial B for viewers with high need for cognition.
17. Social psychologist Leon Festinger is associated with the study of:
A. routes to persuasion.
B. cognitive dissonance.
C. conformity.
D. obedience.
18. The mental conflict that occurs when a person holds two contradictory attitudes or thoughts is known as:
A. social cognition.
B. halo effect.
C. cognitive dissonance.
D. schema.
19. Sets of cognitions about people and social experiences are called _____.
A. images
B. algorithms
C. halo effects
D. schemas
20. Fallon has an idea of what politicians are like: They are often lawyers; they are smooth and communicate well; but they are not always honest. These characteristics are components of Fallon’s _____ of politicians.
A. concept
B. schema
C. image
D. propositional framework
