Question : 51. (p. 230) With respect to the international arena, the greatest problem in : 1242272

51. (p. 230) With respect to the international arena, the greatest problem in sampling stems from: 
A. the lack of adequate demographic data and available lists from which to draw meaningful samples.
B. the lack of expertise in how to design samples.
C. government intervention in the sampling process.
D. an inability to speak foreign languages.
E. the difficulty in determining adequate sample size.

52. (p. 230) In many Asian cities, there are no street maps, some streets are not identified, and some houses are not numbered. This is most likely to affect: 
A. product enhancement analysis.
B. situational analysis.
C. market development.
D. sampling process for marketing research.
E. product development.

53. (p. 230) According to the text which of the following is one of the factors affecting the adequacy of sampling techniques? 
A. Lack of understanding of sampling methods by marketing researchers
B. Inability of the respondents to access the Internet
C. Lack of detailed social and economic information
D. Lack of funds to conduct the research effort
E. Lack of specific quantitative tools for devising a sample

54. (p. 230) According to the text, one of the positive aspects of research in Japan and Taiwan is: 
A. the higher levels of per-capita incomes.
B. the availability and accuracy of census data on individuals.
C. the availability of advanced technology.
D. lack of government regulations affecting research surveys.
E. willingness of the consumers to respond to research surveys.

55. (p. 230) Which of the following types of samples should be used when detailed and accurate information is not available for a sampling universe? 
A. A simple random sample
B. A cluster sample
C. A convenience sample
D. A systematic random sample
E. A stratified sample

56. (p. 230) The most universal survey research problem in foreign countries is the: 
A. timing barrier.
B. legal barrier.
C. cultural barrier.
D. literacy barrier.
E. language barrier.

57. (p. 230) McDonald’s was involved in a dispute in South Africa over the rights to its valuable brand name in that fast emerging market. Part of the company’s claim revolved around the recall of the McDonald’s name among South Africans. In the two surveys the company conducted and provided as proof in the proceedings, the majority of those sampled had heard the company name and could recognize the logo. However, the Supreme Court judge hearing the case took a dim view of the evidence because the surveys were conducted in “posh, white” suburbs, whereas 79 percent of the South African population is black. In this example, which of the following issues is faced by McDonald’s? 
A. Difficulty in defining the research objective
B. Unwillingness of the respondents to reply to survey questions
C. Difficulty in translating the responses
D. Inappropriate sample selection
E. Lack of appropriate methods for analyzing the data

58. (p. 232) Back translations may not always ensure an accurate translation because of commonly used idioms in both languages. Which of the following types of translation is used to overcome this problem? 
A. Serial translation
B. Rollback translation
C. Linear translation
D. Random translation
E. Parallel translation

59. (p. 232) Marketers use three different techniques to ferret out translation errors ahead of time. Which of the following would be one of those techniques? 
A. Rollback translation
B. Serial translation
C. Back translation
D. Linear translation
E. Re-centering translation

60. (p. 232) In ____, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected. 
A. parallel translation
B. rollback translation
C. linear translation
D. random translation
E. back translation