Question : 61) The lesson that SRC (Self-Reference Criterion) teaches can be : 1353296

 

61) The lesson that SRC (Self-Reference Criterion) teaches can be summarized as:

A) a person’s perception of market needs is framed by others cultural experience.

B) perceptual blockage and distortion about cultures are hard to reduce.

C) unbiased perception is a vital and critical skill in global marketing.

D) unconscious reference to one’s cultural values is critical in global marketing.

E) prior success and ethnocentrism can override the SRC.

62) When Walt Disney Company’s executives were planning to build a theme park in France, they firmly believed that the success of McDonald’s and Coke as well as their success in Tokyo Disneyland ensures the runaway success of their plans. Disney policies prohibit sale or consumption of alcohol inside the theme parks which they also implemented in France. This proved to be a failure since consuming wine with the midday meal is a long-established custom in France. This is most likely a classical example of:

A) the “think global, act local” principle.

B) being victim to the self-reference criterion.

C) a geocentric management orientation.

D) miscalculation of the rate of diffusion of innovations in Europe.

E) an unbiased perception of existing culture in Europe.

63) One of the basic elements of sociologist Everett Roger’s Diffusion theory is the concept of an “adoption process.” The first step in this adoption process is:

A) interest.

B) evaluation.

C) trial.

D) adoption.

E) awareness.

64) Which of the following shows the correct order of the product adoption process?

A) evaluation→trial→awareness→interest→adoption

B) trial→interest→evaluation→awareness→adoption

C) interest→awareness→adoption→trial→evaluation

D) awareness→interest→evaluation→trial→adoption

E) adoption→evaluation→trial→interest→awareness

65) Which of the following can negatively influence the rate of diffusion of an innovation?

A) substantial relative advantage

B) high compatibility

C) high complexity

D) divisibility

E) high level of communicability

66) That floppy disks are being dumped in favor of USB mass storage devices can be attributed to which characteristics of innovation?

A) compatibility

B) relative advantage

C) divisibility

D) communicability

E) complexity

67) To speed adoption of a new product, the marketing team should:

A) ensure that features and benefits can be communicated or demonstrated.

B) design the maximum amount of complexity into the product.

C) discourage limited use on a “trial” basis.

D) attempt to make a clean break with existing customer values.

E) rely heavily on word-of-mouth marketing.

68) In the 1990s, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player. DCC allowed users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. This latter feature reflects which of the following characteristics of innovations?

A) relative advantage

B) communicability

C) compatibility

D) complexity

E) divisibility

69) Together, innovators and early adopters make up about ________ of the potential market for a new product.

A) 16.0%

B) 26.0%

C) 34.0%

D) 46.0%

E) 13.5%

70) If a marketing manager plans to enter the newly industrializing countries (NICs) or other Asia markets with a product that has proved to be successful in the home market, the product’s diffusion processes are likely to be:

A) negligible since consumers will take time to assess the relative advantage.

B) much slower than in the home market.

C) much faster than in the home market.

D) similar to that in the home market.

E) less compatible in the Asian market.

 

 

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more