21) Employees working primarily at the ________ decision level deal directly with customers and handle all routine transactions where their decisions follow predetermined policies and procedures that spell out how to handle different situations.
A) strategic
B) tactical
C) operational
D) directional
22) Which of the following best describes an operational-level decision?
A) decisions undertaken at the highest level by leaders of an organization
B) mid-level decisions undertaken by managers
C) programmed decisions that deal directly with customers
D) decisions that impact the entire organization and beyond
23) Clara Thomas is an employee at the Citizens Bank, the largest bank in Texas. What type of decisions will she undertake if her responsibilities include receiving customer queries, fixing appointments for sales representatives of the bank, and tracking potential clients through call records?
A) strategic decisions
B) tactical decisions
C) operational decisions
D) directional decisions
24) Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees.
A) operational level
B) directional level
C) strategic level
D) tactical level
25) Which of the following is a difference between operational-level and tactical-level decision making?
A) Operational decisions are undertaken by managers, whereas tactical decisions are made by junior executives.
B) Operational decisions impact the organization and its industry, whereas tactical decisions deal with routine transactions.
C) Operational decisions mostly address issues like product development and marketing, whereas tactical decisions address issues such as investment and hiring policies.
D) Operational decisions require detailed structured information about actual transactions by customers, whereas tactical decisions need more aggregated information to monitor success and plan next steps.
26) People at ________ levels in an organization draw on business intelligence to make decisions related to marketing plans, product development, and departmental budgets.
A) operational
B) tactical
C) strategic
D) top
27) Which of the following best describes tactical-level decisions?
A) decisions undertaken at the highest level by the leaders of an organization
B) programmed decisions that involve routine transactions and deal directly with customers
C) decisions that impact the entire organization and sometimes, even the industry
D) mid-level decisions undertaken by managers on issues like product development and membership drives
28) Grey Thompson is the largest advertising firm in Washington. What level of decision making would Josh Lucas, a marketing manager, be involved in if he undertakes decisions on promotional campaigns, guerilla marketing, and brand awareness?
A) operational
B) tactical
C) strategic
D) administrative
29) Which of the following is a characteristic of decisions made at an organization’s strategic level?
A) They involve predetermined policies and procedures that spell out how to handle different situations.
B) They are mostly concerned with routine transactions directly involving customers.
C) They make use of business intelligence to address issues such as product development and marketing plans.
D) They have widespread effects which impact suppliers, customers, and the whole industry.
30) ________ decisions affect the organization and beyond and are guided by the leadership of the organization towards a long-term strategy.
A) Strategic
B) Tactical
C) Operational
D) Specific
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