Question : 111.Which of the following most likely to necessitate the delegation : 1299422

111.Which of the following is most likely to necessitate the delegation of marketing functions to national subsidiaries? 

A. Differences in distribution channels

B. Pressures for decreasing consumer surplus

C. Lack of product customization

D. Pressures for increasing economies of scale

E. Pressures for increasing consumers’ reservation price

112.Which of the following is most likely to require a firm to be locally responsive in a host-country? 

A. Similarity in distribution channels

B. Identical traditional practices among countries

C. Standard consumer tastes and preferences worldwide

D. Declining demand for local customization

E. Host-government demands

113.For an international business, which of the following is most likely to be an outcome of protectionism and nationalism in a host-country? 

A. Increase in the attractiveness of location economies

B. Pressure for localization of production

C. Requirement of standardization of products or services

D. Pressure for cost reduction

E. Decrease in the significance of local responsiveness

114.The appropriateness of the strategy that a firm chooses to use in an international market varies with the extent of pressures for _____ and _____. 

A. quality improvement; product standardization

B. customer surplus; quality improvements

C. customer surplus; product standardization

D. cost reductions; local responsiveness

E. product standardization; cost reductions

115.Firms that pursue a(n) _____ strategy focus on increasing profitability and profit growth by reaping the cost reductions that come from economies of scale, learning effects, and location economies. 

A. international

B. transnational

C. localization

D. global standardization

E. nationalization

116.Which of the following is true of a firm that pursues a global standardization strategy? 

A. It ensures that it pursues a high-cost strategy on a global scale.

B. It has its production, marketing, and R & D activities in only one optimum location.

C. It tries to customize its products to local conditions.

D. It has shorter production runs.

E. It reaps maximum benefits from economies of scale and learning effects.

117.A firm is most likely to pursue a global standardization strategy when: 

A. it wants to implement a high-cost strategy on a global scale.

B. it wants to reduce consumer surplus.

C. there are no universal needs to be served.

D. there are strong demands for local responsiveness.

E. there are strong pressures for cost reduction.

118.Which of the following strategies is most likely to pursued by a firm when there are strong pressures for cost reductions and demands for local responsiveness are minimal? 

A. Domestic strategy

B. Global standardization strategy

C. International strategy

D. Transnational strategy

E. Nationalization strategy

119.Which of the following strategies focuses on increasing profitability by customizing the firm’s goods or services so that they provide a good match to tastes and preferences in different national markets? 

A. International strategy

B. Global standardization strategy

C. Localization strategy

D. Transnational strategy

E. Nationalization strategy

120.Which of the following is true of a localization strategy? 

A. It allows a firm to capture the cost reductions of mass-producing a standardized product.

B. It reduces duplication of functions.

C. It involves longer production runs.

D. It makes sense if the value added by customization supports higher pricing.

E. It substantially reduces local demand.