Question : 41) Anheuser-Busch and Miller Brewing both experienced market failures in : 1353294

41) Anheuser-Busch and Miller Brewing both experienced market failures in the United Kingdom when they used the phrase “light beer” which was misinterpreted as:

A) being low in calories.

B) having reduced alcohol levels.

C) having light color.

D) having less quality.

E) having less quantity.

42) When the Coca-Cola Company was developing its new Dasani bottled water brand, linguists helped guide the naming process. For example, the recurring “a” was chosen because it has a soothing sound. In linguistics, issues pertaining to letters and sounds are a matter of:

A) syntax.

B) synonym.

C) phonology.

D) semiotics.

E) semantics.

43) In China, Dell had to find a meaningful interpretation of “direct sales.” A literal translation results in zhi xiao which is the Chinese term for “illegal pyramid marketing schemes.” To counteract the negative connotation, Dell’s sales representatives began using the phrase zhi xiao ding gou, which translates as:

A) direct orders.

B) direct marketing.

C) pyramid orders.

D) pyramid scheme.

E) direct shipping.

44) Colgate discovered that in Spanish colgate is a verb form that means “go hang yourself.” Whirlpool found that consumers in Italy, France, and Germany had trouble pronouncing the name. These are examples which show the importance of ________ in global marketing.

A) syntax and morphology

B) phonology and morphology

C) syntax and semantics

D) semantics and phonology

E) semantics and morphology

45) Giving business cards with the left hand in Malaysia, showing soles of shoes to a host in Saudi Arabia, and winking one eye in India are all considered impolite interpersonal communication due to the fact that:

A) in Middle Eastern countries it is customary to take off shoes at the door.

B) it is difficult to notice when one winks eyes since there are many people in India.

C) people pick up nonverbal cues and understand intuitively without being told.

D) these actions distract people from hearing at meetings.

E) people are not aware of Western ways of doing business.

46) A vice-president of an American software company introduced himself to a group of Korean partners and added “you may just call me John.” Although this verbal cue shows the underlying reality that Americans have a high value on informality and equality, it needs adaptation due to the reason that:

A) John is not a very popular name in Korea.

B) it is difficult to translate John in Korean language.

C) customs, hierarchies, and class structure of Korean culture have to be respected.

D) Korean culture requires that first and last name be used in addressing guests.

E) it is not appropriate to disclose nicknames in business meetings.

47) A characteristic of a low-context culture which is prevalent in the United States, Switzerland, and Germany is that:

A) less information is contained in verbal communication.

B) major emphasis on a person’s values and position in society.

C) the messages are explicit and specific.

D) a person’s word is his or her bond.

E) the negotiations are long and protracted.

48) In high-context cultures, time is:

A) monochronic.

B) polychronic.

C) linear.

D) short.

E) common.

49) Insisting on competitive bidding can cause complications in:

A) low-context cultures

B) high-context cultures.

C) low and high context cultures.

D) Korean cultures.

E) Japanese cultures.

50) Lawyers are more important in:

A) low-context cultures.

B) high-context cultures.

C) Indian cultures.

D) Korean cultures.

E) Japanese cultures.