Question : 51. (p. 340) Which of the following would be considered to be the : 1242084

51. (p. 340) Which of the following would be considered to be the first phase in the international planning process? 
A. Adapting the marketing mix to target markets
B. Developing the marketing plan
C. Matching company and country needs
D. Implementation and control
E. Defining company objectives and resources

52. (p. 341) Which of the following would be subjects analyzed or explored in the first phase of the international planning process? 
A. Company character
B. Product adaptation
C. Advertising
D. Situation analysis
E. Budgets

53. (p. 341) Which of the following would be subjects analyzed or explored in the second phase of the international planning process? 
A. company character
B. product adaptation
C. situation analysis
D. budgets
E. standards

54. (p. 341) Minimum market potential, minimum profit, return on investment, acceptable competitive levels, standards of political stability, acceptable legal requirements are examples of: 
A. factors that should be kept in mind while evaluating a product.
B. problems concerning any market.
C. areas of competition between two markets.
D. issues that come up during foreign market entry.
E. factors that should be considered while evaluating a foreign market.

55. (p. 341) The environment within which a company plans to operate includes marketing objectives, company limitations or strengths that exist at the beginning of each planning period, home-country and _____ constraints. 
A. foreign-country
B. host-country
C. neighboring-country
D. external country
E. market-country

56. (p. 341) During which of the following international planning phases would the marketer make decisions that involved the situation analysis, objectives and goals, budgets, and action programs? 
A. Adapting the marketing mix to target markets
B. Developing the marketing plan
C. Matching company and country needs
D. Implementation and control
E. Defining company objectives and resources

57. (p. 341) All of the following are subjects that would be explored in the first phase of the international planning process (preliminary analysis and screening) EXCEPT: 
A. company character.
B. home-country constraints.
C. geography.
D. host-country constraints.
E. selecting the mode of entry.

58. (p. 341) The primary goal of Phase 2 of the international planning process is to: 
A. perform a preliminary analysis of a country.
B. perform a screening of the environment.
C. decide on a marketing mix according to the market segments.
D. perform a situation analysis for the country that has been selected for entry.
E. implement specific plans.

59. (p. 341) Kodak has already examined a series of environmental factors, reviewed its company’s character, and established screening criteria. Which of the following would be the next step that the company should undertake as it proceeds with the international planning process? 
A. Match the company to countries
B. Adapt the market mix to target markets
C. Adapt the company’s position to communication objectives
D. Develop a marketing plan
E. Implement and control information obtained in the initial examination

60. (p. 342) When a company conducts Phase 2 of the international planning process, one of the questions generated in this phase is: 
A. are there identifiable market segments that allow for common marketing mix tactics across countries?
B. have objectives and goals been established?
C. have all budgets been determined within the constraints of resources?
D. have action programs begun?
E. have responsibilities been established for implementation and control?