Question :
91) ________ refers to the use of relevant text ads : 1283736
91) ________ refers to the use of relevant text ads that appear as sponsored links along with the results of a particular word search in a search engine.
A) Product placement
B) Keyword advertising
C) Flyposting
D) Banner advertising
92) Just Casuals, a brand of street wear in California, recently advertised its newly launched line of clothing. The firm pays Spyder, a search engine, for delivering the link to its Web site as the top search result to Internet users when they search for words such as “jeans” and “fashion.” This is an example of ________.
A) product placement
B) flyposting
C) keyword advertising
D) direct marketing
93) Which of the following best describes an IT dashboard?
A) an interface which monitors every click by visitors entering a site
B) an interface which distinguishes and separates the key performance indicators
C) a textual user interface that aggregates content from multiple sources on customizable web pages
D) a graphical user interface that organizes information vital to a user’s role and decisions
94) Which of the following best describes the term key performance indicator?
A) quantifiable metrics most important to the individual’s role and the organization’s success
B) qualitative metrics to measure growth indicators of a country
C) abstract qualitative metrics to measure an individual’s role and the organization’s success
D) abstract qualitative metrics to measure and compare the success of industries
95) The term ________ refers to quantifiable metrics used to evaluate an organization or an individual’s success in a particular activity in which it is engaged.
A) dashboards
B) key performance indicators
C) mashups
D) portal
96) The term ________ refers to gateways that provide access to a variety of relevant information from many different sources on one screen.
A) dashboard
B) portal
C) mashup
D) data cube
97) Which of the following statements is true of portals?
A) They are gateways that provide access to a variety of relevant information from many different sources on one screen.
B) They are quantifiable metrics that measure an individual’s contribution to his organization’s success.
C) They mimic the reasoning of a human expert, drawing from a base of knowledge about a particular subject area to come to a decision or recommendation.
D) They are graphical user interfaces that organize and summarize information vital to a user’s role and the decisions that the user makes.
98) ________ refer to each bit of content or functionality that a user can customize and add to the display.
A) Mashups
B) Dashboards
C) Portlets
D) Pixels
99) Which of the following should be undertaken in designing a dashboard?
A) using seven or fewer graphs, charts, maps or tables on one dashboard
B) avoiding the use of visual displays that combine real images with data
C) using 3D animation and as many animations as possible to make them interactive
D) including graphical tools such as pie charts to simplify interpretation of data
100) Sam Reid is a web designer at a publishing firm in Minnesota where he is currently using a process to aggregate a wide array of information like book reviews, customer feedback, awards won, and company details on its public website. Which of the following is he using to bring together all this information from multiple internal and external sources onto the company’s customizable web pages?
A) mashup
B) portal
C) dashboard
D) pixel
