Question : 11.Which of the following true about the relevance of Maslow’s : 1318266

11.Which of the following is true about the relevance of Maslow’s hierarchy of needs to international marketing?

a.Need levels remain the same worldwide with regard to economic status, technology level, and other factors.

b.People all over the world consistently follow Maslow’s hierarchy of needs.

c.In developing economies, people may forgo meeting some physiological needs or safety needs in order to purchase higher-level products such as cell phones and automobiles.

d.In countries that are characterized by substantial poverty, the focus is on satisfying self-actualization needs.

12._____ are accepted behaviors within a society or group.

a.Norms

b.Virtues

c.Anomies

d.Motives

13.Which of the following best describes conservatism?

a.It is the tendency to spend excessively on purchasing goods to enhance consumers’ social image.

b.It is the tendency to prefer traditions and choices that have stood the test of time.

c.It refers to a strong openness to acquiring goods from other countries.

d.It is the tendency to view domestically produced goods as superior to those made in other countries.

14.Karen loves to shop. She keeps herself updated about all the latest products introduced in the market. She loves to spend on things as she believes possessing such goods enhances her self-image. She is always envious about others’ possessions and never shares her possessions with others. Which of the following cultural norms can be associated with Karen?

a.Physicalism

b.Materialism

c.Subjective idealism

d.Conservatism

15.Which of the following is a situational factor influencing the global consumer?

a.The beliefs and attitudes based on the norms of reference groups

b.The income of the consumer

c.The sociocultural norms of a society

d.The geographical location and climate of a place

16.Which of the following is true about the factors that influence buyer reactions to country of origin (COO)?

a.COO stereotypes remain the same irrespective of the origin of the judge and the category of the product being judged.

b.Consumers’ opinions remain the same irrespective of the national origin of the firm and the location where its product is actually made.

c.As the capacity of countries to perform well in specific industries improves, the COO phenomenon varies over time.

d.Demographic factors have no influence on the tendency of consumers to discriminate against foreign products.

17._____ is the tendency to view domestically produced goods as superior to those produced in other countries.

a.Conspicuous consumption

b.Consumer ethnocentrism

c.Narrowcasting

d.World mindedness

18.Which of the following indicates consumer ethnocentrism?

a.Serena purchases items only if they are approved by her sister.

b.William buys only products that have the label “Made in U.S.A.,” as he considers it unpatriotic to buy foreign goods.

c.Kevin believes that the more he spends on purchasing things, the higher is his self-image in the society.

d.Stacey buys only imported products as she believes they are superior in quality.

19._____ refers to a consumer’s interest in, and openness to, acquiring goods from other countries.

a.World mindedness

b.Conspicuous consumption

c.Narrowcasting

d.Consumer ethnocentrism

20.A(n) _____ is someone who maintains a network of links and personal contacts with those outside the immediate community and is willing to venture into other cultures.

a.ethnocentric consumer

b.intrapreneur

c.provincial consumer

d.cosmopolitan