Question : 71. (p. 118) _____ refers to being attuned to the nuances of culture : 1242218

71. (p. 118) _____ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated. 
A. Cultural integration
B. Acculturated
C. Counter culture
D. Cultural sensitivity
E. Culture transfer

72. (p. 121) Which of the following is the most important factors in determining what kind and how much of an innovation will be accepted? 
A. The time required for the change to occur.
B. The number of people that could be benefited.
C. The degree of interest in the particular subject.
D. The power or authority of the change agent.
E. The financial impact, immediate and long-term, of accepting the change.

73. (p. 122) This strategy involves marketing products similar to ones already on the market thereby minimizing resistance. The reference is to ____. 
A. flank attack
B. cultural congruence
C. guerilla marketing
D. lateral marketing
E. culture equalization

74. (p. 122) The strategy of _____ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals. 
A. planned change
B. top-down change
C. guerilla marketing
D. differentiated marketing
E. disruptive marketing

75. (p. 122) Marketing strategy is judged culturally in terms of ____. 
A. inclusion or exclusion
B. cultural intensity or cultural sublimity
C. acceptance, resistance, or rejection
D. sensitivity to hidden aspects of culture in a society
E. spread, intensity, and degree of change required

76. (p. 117) According to a book written by Richard Nisbett, The Geography of Thought, Asians tend to: 
A. prefer home cooking to fast food.
B. see the whole picture and can report details about background and foreground.
C. focus on small details in the foreground but cannot often see the “big picture.”
D. see the world (surprisingly) in a similar way to everyone else.
E. see only what they want to see as they are very biased on their outlook on life.

77. (p. 119) Modern medicine in the United States has been impacted by application of herbal remedies from South America and acupuncture from the Orient. This would be an example of which of the following? 
A. Cultural ombudsmanship
B. Cultural congruence
C. Cultural hegemony
D. Cultural sensitivity
E. Cultural borrowing

78. (p. 122) Morton Foods has decided to introduce a new line of turkey products to the American consumer. Turkey Steaks will resemble beefsteak in taste but will be made from turkey meat. The Turkey Steaks will be leaner and healthier for a variety of reasons. However, Morton Foods is concerned that the product will not be accepted. If Morton Foods follows a strategy of ____, they are more likely to succeed with the introduction of the new product. 
A. unplanned change
B. cultural adiaphoria
C. cultural syncopation
D. cultural congruence
E. continuous change

79. (p. 122) Nexar Energy is advocating the use of solar power to replace all petroleum-based energy sources. The company has demonstrations to show how solar power could be used in all major petroleum-based products–automobiles, power sources, and heating and cooling. Since Nexar Energy is advocating ____, their information documents their deliberate attempt to change the way we do things with respect to energy sources. 
A. unplanned change
B. planned change
C. parallel change
D. syncopated change
E. synergistic change

80. (p. 122) The Westernized diet has caused many Japanese to become overweight. This is an example of ____. 
A. top-down change
B. planned change
C. cultural hegemony
D. unplanned change
E. bottom-up change