Question : 41. (p. 226) Mary Hills would like to ask respondents a series of : 1242271

 

41. (p. 226) Mary Hills would like to ask respondents a series of open-ended questions that will help explain the respondents’ feelings and thoughts on the subject of child labor. Based on this information, Mary Hills is carrying out _____ research. 
A. quantitative
B. qualitative
C. tertiary
D. secondary
E. subliminal

42. (p. 226) According to the text, the ability to express attitudes and opinions about a product or concept depends on the respondent’s: 
A. cultural background.
B. past experience with the product.
C. educational background.
D. ability to recognize the usefulness and value of such a product.
E. attitude toward marketing research.

43. (p. 226) In general, the availability and accuracy of recorded secondary data increase as the: 
A. population of the country increases.
B. political stability in the country increases.
C. level of economic development increases.
D. value of the human development index for the country decrease.
E. currency of the country weakens against the dollar.

44. (p. 226) If after seeking all reasonable secondary data sources, research questions are still not adequately answered, the market researcher must collect _____ data. 
A. parallel
B. tertiary
C. logical
D. primary
E. advanced

45. (p. 226) According to the text, qualitative research is used in international marketing research to: 
A. comply with government laws as quantitative research is highly restricted in many countries.
B. determine the appropriate sample size for quantitative research.
C. formulate and define a problem more clearly.
D. reduce the cost of primary research.
E. cover a wide geographic area within a short span of time.

46. (p. 227) Which of the following research methods is most likely to be associated with quantitative research? 
A. Focus group
B. Interview
C. Survey
D. Observation
E. Data gathering with the help of mechanical devices

47. (p. 228) Assuming the research problem is well-defined and the objectives are properly formulated, the success of primary research in an international arena hinges on the ability of the researcher to: 
A. reach the appropriate officials who control the access to the required information.
B. speak the language of the country where the research is being conducted.
C. get correct and truthful information that addresses the research objectives.
D. hire enough staff to complete the mission.
E. understand the lifestyle of the citizens of the country.

48. (p. 228) Gerber’s primary consumers usually _____________, making it difficult to communicate and gather marketing information from them. 
A. are poor
B. reject new products
C. offer too many opinions
D. can’t talk
E. have contradicting opinions about the product

49. (p. 228) Which of the following is the best explanation for the unwillingness or inability of many international consumers to respond to research surveys? 
A. Fear of government reprisals
B. Lack of incentives
C. Inability to use the Internet
D. Lack of interest
E. Cultural differences

50. (p. 228) Which of the following shortcomings is typically faced by foreign marketers with respect to primary research? 
A. The results of a marketing research conducted by a foreign firm are rarely reliable.
B. Local research agencies are typically not willing to work for foreign marketers.
C. International marketing research is severely restricted by government laws.
D. International marketing research is extremely complicated, time consuming and costly.
E. Consumers may not be willing to respond to international research surveys.

 

 

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more