Question : 61) When managers at Matsushita realized that cost advantages in : 1353499

 

61) When managers at Matsushita realized that cost advantages in TV production were often fleeting, they added quality and reliability advantages, thus establishing:

A) loose bricks.

B) a “double diamond.”

C) attribute diversity.

D) layers of advantage.

E) buyer power.

62) An approach to competitive advantage that exploits weaknesses in competitors’ narrow-focus strategies is called a ________ strategy.

A) loose bricks

B) collaboration

C) layers of advantage

D) supplier power

E) generic

63) When company management decides that it is unwilling to follow the “conventional wisdom” and instead finds a new way to gain competitive advantage, it might be said to be:

A) searching for loose bricks.

B) changing the rules of engagement.

C) collaborating.

D) building layers of advantage.

E) innovating.

64) The automobile industry has become fiercely competitive on a global basis. The initial success of foreign automakers in the United States was due to all of the following reasons except:

A) reluctance of U.S. manufacturers to design high-quality cars.

B) inability of U.S. manufacturers to manufacture high-quality cars.

C) reluctance of U.S. manufacturers to make inexpensive small cars.

D) bigger cars meant bigger profits for U.S. manufacturers.

E) U.S. manufacturers did not realize drivers’ preferences.

65) Taiwan’s Acer prospered by following founder Stan Shih’s strategy of approaching the world computer market from the periphery. By the time Acer was ready to target the United States in earnest, it was already the number one PC brand in key countries in Latin America, Southeast Asia, and the Middle East. This is an example of which component of competitive innovation?

A) collaboration

B) layers of advantage

C) loose bricks

D) generic

E) supplier power

66) Mitsubishi Heavy Industries Ltd. and other Japanese companies manufacture airplanes under license to U.S. firms and also work as subcontractors for aircraft parts and systems. This type of effort is known as:

A) searching for loose bricks.

B) collaborating.

C) building of layers of advantage.

D) changing the rules of engagement.

E) innovating.

67) In the 1950s, Sony licensed the technology for the transistor from Bell Labs and proceeded to become the world’s leading manufacturer of portable radios. Which strategy was Sony using to gain competitive advantage?

A) collaboration

B) layers of advantage

C) changing the rules

D) loose bricks

E) engagement

68) According to Michael Porter’s research on the competitive advantage of nations, human, physical, knowledge, capital, and infrastructure resources are all components of a country’s:

A) factor conditions.

B) demand conditions.

C) strategy, structure, and rivalry.

D) related and supporting industries.

E) global conditions.

69) According to Michael Porter’s research on the competitive advantage of nations, Switzerland’s large synthetic dye industry and the success of the Swiss pharmaceuticals can be explained in terms of:

A) factor conditions.

B) demand conditions.

C) strategy, structure, and rivalry.

D) related and supporting industries.

E) formation of the European Union.

70) The rivalry between Dell, Hewlett-Packard, Gateway, Compaq, and Apple forces all the players to undertake all of the following except:

A) develop new products.

B) improve existing products.

C) lower costs and prices.

D) develop new technologies.

E) change the rules of engagement.

 

 

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