Question :
71. (p. 406) For many technical products, the willingness of the seller to : 1242111
71. (p. 406) For many technical products, the willingness of the seller to provide _____ may be the deciding factor for the buyers accepting one company’s product over another’s.
A. trade in kind
B. barter arrangements
C. installation and training
D. a 90-day no pay period
E. a no fault policy
72. (p. 407) McDonald’s Hamburger University is known for having one of the finest (and most famous) international customer training facilities in the world. This is part of McDonald’s _____ when dealing with international customers.
A. pricing promotion
B. product innovation
C. capacity utilization efficiency
D. after-sales service
E. warranty
73. (p. 407) The ready availability of parts and services provided by U.S. marketers can give them _____ in international markets.
A. easy market entry
B. increased liability
C. performance problems
D. reduced costs
E. a competitive advantage
74. (p. 408) Research has shown that after-sales services are crucial in building customer loyalty and maintaining company reputation. What is another key reason that after-sales services should receive particular attention of top management?
A. These services are almost always more profitable than the actual sale of the primary good itself.
B. These services are very difficult to duplicate.
C. These services can be very heavily advertised.
D. These services cost almost nothing.
E. Degree of outsourcing service support.
75. (p. 408) The mode of entry for most consumer services firms is licensing, franchising, strategic alliances, or direct. This tendency is so because of the:
A. natural or planned differentiation of commodities.
B. perishability or inability to inventory.
C. inseparability of creation and consumption.
D. variability of inputs and outputs.
E. physical intangibility of services.
76. (p. 408) Because some business services have intrinsic value that can be embodied in some tangible form, they can be produced in one country and exported to another. Which of the following is an example of this?
A. Language schools
B. In-flight services related to air transportation
C. Operating an automatic teller machine
D. Data processing
E. Consultations of physicians
77. (p. 408) What is the chief reason that most U.S. business services companies enter the international market?
A. To service their U.S. clients abroad
B. To make high profits
C. To avoid government restrictions
D. To find and service new international customers
E. To avoid governmental controls in the domestic market
78. (p. 408) B&F Advertising Agency has just acquired a significant piece of Oracle’s multimillion-dollar advertising business. Oracle would particularly like B&F to come up with creative ideas for Oracle’s recent expansion into the lower Asian markets of India and Indonesia. In order to accommodate Oracle, B&F has now opened offices in two Indian cities and one Indonesian city. What would be the proper term to use to describe what B&F is doing with its own expansion into the above Asian markets?
A. Client baiting
B. Client following
C. Bargain hunting
D. Padding their bet
E. Risk avoidance
79. (p. 408) Until the _____ and _____ agreements, there were few international rules of fair play governing trade in services.
A. WTO; MERCOSUR
B. GATT; NAFTA
C. FCPA; ISO
D. GDP; RRP
E. HMO; EU
80. (p. 408) What is the most serious threat to the continued expansion of international services trade?
A. Free trade
B. Capitalism
C. Trade bloc
D. Countervailing duties
E. Protectionism
