Question : 11) The supply chain refers to the sequence of business : 1185951

11) The supply chain refers to the sequence of business functions in which customer usefulness is added to products or services.

12) For best results, cost management emphasizes independently coordinating supply chain activities within your company and not interfering with other companies.

13) Key success factors are geared to improving customer satisfaction.

14) The value chain is the

A) sequence of business functions in which value is deducted from the products or services of an organization.

B) sequence of business functions in which value is proportionately added to the products or services of an organization.

C) process by which products and services are critiqued for their value.

D) sequence of business functions in which customer usefulness is added to the products or services of an organization.

E) sequence of functions in which value is added at specific target areas of improvement.

15) What aspect of business analysis focuses on the sequence of business functions?

A) customer service

B) value chain

C) quality

D) research and development

E) product design

16) Which of the following is true concerning the value chain of business functions?

A) Managers should always proceed sequentially through the value chain, since distribution, for example, cannot occur before production is completed.

B) Senior managers from individual parts of the value chain do not have a responsibility in deciding on the organization’s overall strategy.

C) An organization can only realize gains from having individual parts of the value chain work sequentially.

D) The value chain refers to the value added to the customer from marketing.

E) Senior managers from individual parts of the value chain have a responsibility in deciding how resources are to be obtained and used, and how rewards are to be given.

17) When a company works with its supplier to reduce material-handling costs, this is an example of

A) the customer-driven approach.

B) a conflict of interest.

C) a key success factor.

D) a strategic marketing focus.

E) total value chain or supply chain analysis.

18) Determining the number of components to put into a computer monitor is an example of which of the following value chain functions?

A) research and development

B) design of products, services, and processes

C) production

D) marketing

E) distribution

19) Developing a new web site to display and demonstrate the company’s products would be part of which value chain function?

A) research and development

B) design of products, services, and processes

C) production

D) marketing

E) distribution

20) Companies use the term customer relationship management (CRM) to describe

A) a strategy that integrates people and technology in all business functions to enhance relationships with customers.

B) a strategy that integrates people and technology in all business functions to enhance relationships with customers and partners.

C) a strategy that integrates people and technology in all business functions to enhance relationships with customers, partners, and distributors.

D) a strategy that integrates people and technology in a few business functions to enhance relationships with customers, partners, and distributors.

E) a strategy that integrates people and technology in a few business functions to enhance relationships with customers and partners.