51) All of the following facts pertain to China except:
A) China is in the upper-middle-income category.
B) China is the largest single destination for foreign investment in the developing world.
C) China is a member of the World Trade Organization.
D) China has sprawling bureaucracy.
E) China lacks infrastructure.
52) Prahalad and Hammond have identified several assumptions and misconceptions about the “bottom of the pyramid” (BOP) that need to be corrected. All of the following mistaken assumptions are correct except:
A) The poor are too concerned with fulfilling basic needs to “waste” money on nonessential goods.
B) The goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit.
C) The poor have no money.
D) People in BOP markets cannot use advanced technology.
E) Global companies that target BOP markets will be criticized for exploiting the poor.
53) Global marketers should take note of the fact that almost half of the world’s population is located in:
A) low-income countries.
B) lower-middle-income countries.
C) upper-middle-income countries.
D) high-income countries.
E) higher-middle-income countries.
54) The United Nations designates 50 countries in the bottom ranks of the low-income category named as:
A) Low-income countries.
B) Lower-middle-income countries.
C) BRIC countries.
D) Developing countries.
E) LDCs (least-developed countries).
55) Upper-middle-income countries are also known as:
A) Industrializing countries.
B) BRIC countries.
C) Stabilized countries.
D) Manufacturing countries.
E) Agricultural countries.
56) Upper-middle-income countries that achieve the highest rates of economic growth are sometimes referred to collectively as:
A) LDCs.
B) BEMs.
C) BRICs.
D) NIEs.
E) BOPs.
57) Which of the following nations fall in the lower-middle-income category?
A) Burundi
B) Bangladesh
C) Egypt
D) Venezuela
E) none of the above
58) Nike produces only a small portion of its output in China, but when the firm refers to China as a “two-billion-foot market,” it is referring to the fact that:
A) the Chinese do not wear shoes.
B) the Chinese shoe market is very competitive.
C) China can develop its own shoe market.
D) it will take a long time for China to develop future market.
E) China is a potential future market.
59) According to the authors of the Harvard Business Review article, “Serving the World’s Poor, Profitably”, which of the following is a mistaken assumption that global companies might have about the BOP (bottom of the pyramid)?
A) The poor have no money.
B) The poor are too concerned with fulfilling basic needs to “waste” money on nonessential goods.
C) People in BOP markets will be criticized for exploiting the poor.
D) People in BOP markets cannot use advanced technology.
E) All of the above are mistaken assumptions discussed by the authors.
60) Pursuing alternative sources of energy, such as wind and solar power, is important due to the fact that:
A) people in developing countries are more conscious about the environment.
B) global marketers are more interested in publicizing environmental issues.
C) it is easy to develop solar power in many parts of the world.
D) heavy reliance on fossil fuels contributes to global warming.
E) people worldwide can afford to buy power generated from wind and solar.
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