Question :
61. (p. 113) Rituals patterns of behavior and interaction that are: A. learned and repeated.B. scientifically : 1242217
61. (p. 113) Rituals are patterns of behavior and interaction that are:
A. learned and repeated.
B. scientifically verified for effectiveness.
C. enforced by governments.
D. unique to each individual.
E. universally accepted as proper behavior.
62. (p. 112) Giving a gift in another country requires careful attention if it is to be done properly. According to the following characteristics of gift giving, which country most likely practices this form of gift giving: never make an issue of a gift presentation–publicly or privately; gifts should be presented privately, with the exception of collective ceremonial gifts at banquets or after speeches.
A. Arab World
B. United States
C. Japan
D. Latin America
E. China
63. (p. 114) Anthropologist Edward T. Hall tells us that culture is:
A. all-encompassing.
B. relatively minor in the scheme of life.
C. communication.
D. strongly linked to physiology.
E. standard throughout the world.
64. (p. 114) In many parts of the world, language is itself thought of as a social institution (often with political importance). Which of the following countries best exemplifies the above statement?
A. Australia
B. United States
C. France
D. Mexico
E. Switzerland
65. (p. 114-115) The relationship between language and international marketing is an important factor that cannot be overestimated. Recent studies indicate that a new concept, ____, is proving useful to marketing researchers in market segmentation and strategic entry decisions.
A. paralinguistics
B. linguistic distance
C. language parallels
D. language roots
E. linguistic accents
66. (p. 114-115) What is the main idea suggested by linguistic distance that helps in determining differences in values across countries and the amount of trade between countries?
A. The closer the languages the tougher the interactions.
B. Crossing “wider” language differences increases transaction costs.
C. The more distant a language from the other, the more valuable the brand becomes in the new territory.
D. Major languages have “syntactical superiority” over minor languages or dialects which help in brand positioning.
E. A ‘neutral’ language is required to address the differences arising out of linguistic distances.
67. (p. 115) Which of the following is NOT part of aesthetics?
A. Folklore
B. Drama
C. Dress
D. Cosmetics
E. Rituals
68. (p. 116) Which of the following metaphors represents the Chinese culture?
A. Kingdom
B. The marketplace
C. The family altar
D. The conversations
E. The ballet
69. (p. 117) _____ is an important ancient belief held by Chinese, considered the process that links humans and the universe to ch’i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.
A. Shamanism
B. Voodoo
C. Ouija
D. Kung fu
E. Feng shui
70. (p. 118) Based on Richard Nisbett’s metaphor involving Confucius’s worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?
A. Westerners can provide great details about central figures but see relatively little in the background.
B. Westerners observe things sequentially, thus fail to comprehend the larger picture.
C. Westerners are good at observing details but fail to comprehend the central message.
D. Westerners prefer larger than life figures to convey messages.
E. Westerners tend to focus on the brighter colors in the image and fail to see the lines and finer drawings.
