Question :
81.Which of the following true of choosing a distribution strategy? : 1299509
81.Which of the following is true of choosing a distribution strategy?
A. The optimal distribution strategy is determined by the relative costs and benefits of each alternative, which vary from country to country.
B. A choice of distribution strategy does not determine which channel the firm will use to reach potential consumers.
C. The channel length, the final selling price, and the firm’s profit margin are completely independent of each other.
D. The longer a distribution channel, the lower the aggregate markup.
E. The longer a distribution channel, the lower the price that consumers are charged for the final product.
82.Which of the following is a drawback of longer distribution channels?
A. Higher selling costs in a fragmented retail sector
B. The inability to enter exclusive distribution channels
C. Lower selling costs in a concentrated retail sector
D. Lower product prices
E. Greater aggregate markups
83.Which of the following is a drawback of longer distribution channels?
A. Higher selling costs in a fragmented retail sector
B. The inability to enter exclusive distribution channels
C. Lower selling costs in a concentrated retail sector
D. Higher prices that consumers are charged
E. Greater aggregate markups due to a lack of intermediaries
84.Which of the following is an advantage of longer distribution channels?
A. Decreased profit margins
B. Lower markups
C. Lower product prices
D. Reduced selling costs in concentrated retail sectors
E. Greater market access
85.Which of the following is an advantage of longer distribution channels?
A. Competitive pricing strategies
B. Lower markups
C. Lower product prices
D. Reduced selling costs in fragmented retail sectors
E. Lower profit margins due to multiple intermediaries
86.Which of the following is a potentially critical variable that can jeopardize the effectiveness of a firm’s international communication?
A. Channel length
B. Market segmentation
C. Import effects
D. Noise levels
E. Channel quality
87.The best way for a firm to overcome cultural barriers is to:
A. hire only local managers.
B. develop cross-cultural literacy.
C. encourage cosmopolitan tastes and preferences.
D. operate in markets that are culturally similar to its home market.
E. use the same marketing message in every country.
88.Which of the following factors limits a firm’s ability to use the same marketing message?
A. Channel exclusivity
B. Channel quality
C. Cultural differences
D. Concentrated retail systems
E. Fragmented retail systems
89.In terms of communication strategy, _____ refer(s) to the situation when the receiver of a message evaluates the message based on the status or image of the sender.
A. source effects
B. noise levels
C. cultural barriers
D. pull strategy
E. push strategy
90.When are source effects damaging for an international business?
A. When promotional messages are used to stress the positive performance attributes of its product
B. When fewer firms compete for the attention of prospective customers in developing countries
C. When the firm’s marketing strategy emphasizes personal selling rather than mass media advertising
D. When potential consumers in a target country have a bias against foreign firms
E. When international businesses deemphasize their foreign origins
